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Author: John Arnott

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We’ve Cracked the Code on Exceptional Blog Writing

How often have you sat for hours in front of your computer screen, completely at…

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The Difference Between B2C and B2B Email Marketing

If you’re like 60% of content marketers, you’re using email marketing and hopefully gaining positive…

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The Good and Bad of Email Subject Lines

It’s an age-old problem of the chicken or the egg? Your email marketing efforts aren’t…

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Is Your Site User Friendly?

Your website is often the first interaction a prospect has with your brand. Are you…

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How to Build an Undeniably “Clickable” Call-to-Action

In most blog posts, emails, web pages, etc. there contains a call-to-action (CTA.) CTAs are…

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Why Video Is Important for Your Brand and How to Craft Compelling Content

Video is one of the most important marketing tools for consumers in this day and…

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6 Ways to Start a Blog in a Day!

The biggest misconception about blogging is that it is hard to do, when in fact…

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Discover 6 Reasons CRM Systems Will Change How You Do Business

What’s all the buzz about CRM systems? Firstly, if you don’t already know, CRM stands…

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Are You Using #Hashtags to Your Benefit?

Hashtags have quickly become one of the most effective search mechanisms for internet users. Simply…

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StoryBrand: 7 Steps to an Effective Marketing Strategy

Everyone loves a good story. It’s simply human nature to crave a strong, clear, focused…

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5 Elements Every Homepage Must Have

A website homepage can make or break a business. For a homepage to be effective,…

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Using Google and Facebook Ads to Build Your Mailing List

Email and online advertising are two of the most powerful tools in the world of…

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9 LinkedIn Networking Mistakes That Will Harm Your Brand

LinkedIn is arguably the best online space for professional marketing and networking. When done right,…

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Undeniable Reasons Why Your Business Needs a Blog

You might be thinking, “I don’t know anything about blogging,” or maybe you already have…

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