Building and maintaining authority is a core pillar of the ContentFirst.Marketing philosophy.
We believe building authority leads to establishing trust and creating lifetime relationships with customers.
By sharing accurate, informative content, which is meaningful and valuable to your customers, you’re able to establish authority. Authority in your market or, “finding your lane,” is essential to gaining customer trust.
When your customer trusts you, they will continue to buy from you— and hopefully bring their friends!
Do you know where your authority lies? Still struggling to find the sweet spot?
With four simple, yet thought-provoking questions, discover where your authority lies.
1. Where Have You Already Established Authority?
Look at your existing content, whether via email, social media or otherwise. If the content is there, to some extent, you’ve already gained authority. You’ve made a name for yourself.
Ask yourself, what is working. What are my customers reacting and responding to?
Consumers do not purchase products and services without consideration— they buy based on trust and relationship with your business.
2. What Can You Offer?
Determining what you offer customers will lead to finding your niche. Your niche is the differentiating factor of your small business.
What is it? There is something special and unique about your business. And it’s your job to pinpoint and capitalize on it.
Create an experience for your customer, which will keep them coming back for more!
3. Where Are You Stretched?
A Jack of all trades is ultimately a Master of None.
Notice areas of improvement or weakness. If your competitor has more success at a particular service, look at how they are operating differently, and identify where you can offer more value.
You may have what the other lacks, and vice-versa. Use this as an opportunity to get really good in your areas of strength.
Play to your strengths and avoid over-diversifying just to “keep up.”
4. Who Are You Serving?
Look at your customer base and target audience.
- Your target audience is the audience you’re actively marketing toward.
- Your customer base are those you’re doing business with.
Your customer base may be attracting an audience you were not even targeting. Conversely, you may be falling short of reaching your target market.
Look at the whole picture, so you can continue to offer value.
Build a sample profile of your target customer.
- What are their traits?
- What are their needs?
- Are they being served?
- What is important to them?
- How can you speak to them and create a connection?
Ultimately, get on their “level” and prioritize their needs.
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Establishing authority is just a piece of the puzzle. Creating lifelong customers requires trust.
ContentFirst.Marketing is your guide to establishing authority, building trust and creating lifetime customers— follow along with our weekly blog for all the tips and tricks of the trade.
How are you establishing authority in your market? We’d love to hear your input in the comments below.
Need to Build Trust in Your Market? Here are 4 Questions to Ask Yourself!
Do you know where your authority lies? Still struggling to find the sweet spot? With four simple, yet thought-provoking questions, discover where your authority lies.