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OPEN ME — the Know-How of Email Open Rates

You’ve built your contact base and have a healthy list of subscribers — so, what now?

There’s only one reason people have subscribed to your email list: they seek value and believe YOU are going to give it to them — best not to disappoint!

Writing an email is simple — you probably write dozens a day; when it comes to writing an email campaign, the stakes are higher.

We’ve got the know-how to increase your email open rates and keep your subscribers engaged.

Nail the Subject Line

Just like all stand-out first impressions, the email subject line is key. Remember our post, The Secret Anatomy of a Good Headline? We can apply some of the same principles to email subject lines:

  • Solve a Relatable Problem
  • Reveal a “Secret”
  • Point Out A Problem
  • Guarantee Satisfaction
  • Ask A Question

With subject lines, we can take it a step further and refer to prior emails. Here’s an example: “Remember last week, when we discussed SEO? We’ve got more!”

A flat subject line can mean the difference between a click to open and a click to the trash.

Create A Dialogue

Think about a typical email you might send. It doesn’t start with an immediate request or demand from the other person — begin with a salutation and polite pleasantries before getting into the meat of your message.

It doesn’t hurt to add a “How are you?” or “I hope your week is off to a strong start!” — even though your email may be automated, you can still add a human touch.

Throughout your message, ask questions and provoke thought; this a great way to generate dialogue and encourage your prospect or client to contact you directly.

Another simple tip: Use tokens to include the recipient’s name in the subject line automatically. Personalized information makes the email appear more human and less commercialized

Send from a Person, Not Business

Emails coming from businesses are almost automatically registered as spam or advertising, in the eyes of the consumer.

However, once they see a real human name attached to a message, they’re instantly more at ease and will probably open your message.

Consider Timing

It can be easy to get caught up in the details of crafting the perfect email, you forget about when it will actually reach your audience — timing is everything!

Early mornings, especially Mondays are not a great time to send emails. We recommend sending in the evening, between 6-8PM, especially if your audience is primarily working professionals.

Clean Up Your List

Building a list is one thing — keeping it fresh and organized is another. Every now and then, go through your list and search for duplicates or potential misspellings, for example: @gmil.com.

Accidentally sending double emails to the same person can be enough of an incentive for them to click ‘Unsubscribe’ and a silly typo could exclude a potential client — keep your list tidy!

How are you improving your open rates? Did we miss any valuable tips?

Let us know in the comments below!

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OPEN ME -- the Know-How of Email Open Rates
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You’ve built your contact base and have a healthy list of subscribers -- so, what now? We’ve got the know-how to increase your email open rates and keep your subscribers engaged.
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