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Tag: Google Adwords

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Adwords to Introduce New ‘Smart Goals’ Conversion Tracking

Google’s pay-per-click (PPC) advertising platform just got a little smarter. The search engine giant announced…

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Google Adwords Now Offers Email Targeting

Google’s pay-per-click (PPC) advertising platform Adwords now allows advertisers to target ads based on users’…

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Google Adwords Introduces Two New Video Formats

Google launched two new video-based ad formats for its per-per-click advertising platform Adwords recently: TrueView…

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4 Ways to Increase Your Adwords Click-Through Rates (CTR)

Arguably, one of the most important metrics of an Adwords campaign is the click-through rate…

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Google to Support Email Targeting for Adwords Advertisers

Ever wish you could target users based on their email address with pay-per-click (PPC) ads?…

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Enhance Your Adwords Campaigns With Sitelink Extensions

Originally launched back in 2000, Google Adwords has become one of the largest and most…

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Google Relaunches Dynamic Site Ads For AdWords

Google has officially relaunched its Dynamic Site Ads for AdWords. The Mountain View company first…

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Demystifying Adwords Quality Score

Still trying to wrap your head around Adwords Quality Score? When Google first launched its…

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SEO vs PPC Marketing

Search engine optimization (SEO) and pay-per-click (PPC) marketing are two of the most popular and…

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How Google Adwords Ad Extensions Work

Are you using Ad Extensions in your Google Adwords PPC (pay-per-click) campaigns? If not, you…

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