Social media continues to grow larger and more widespread with each passing year. According to the website SocialMediaToday, more than 2.2 billion people use social media networking sites. That number translates into nearly a third of the entire global population. In order to leverage the power of social media, however, users must adopt a meaningful and appropriate voice, which we’re going to discuss further in today’s blog post.
The Importance of Voice in Social Media
You might be wondering why voice is important in social media marketing. Well, it’s important because social media is used to create relationships with a person or brand’s followers, and the right voice will convey your message in a more personal and meaningful manner.
Speaking in third-person isn’t going to have a positive impact on your social media followers. Opting for first-person, however, will almost certainly benefit your social media marketing efforts. Of course, perspective is just one of the many elements to consider when choosing your social media voice.
Voice is also important because it reflects your brand as a whole. If you come off as sounding unprofessional, visitors may assume this is indicative of how you handle business, at which point they will be less likely to purchase your products and/or services.
Voice vs Tone: What’s the Difference?
It’s a common assumption that voice and tone are the same, but this isn’t entirely true. While they share some similarities, they each have their own unique characteristics. Voice, refers to the brand’s personality, often including adjectives to really strike a chord with its target audience. Tone, on the other hand, refers to the way in which a brand conveys its message. Voice and tone are used in conjunction with one another to communicate with a brand’s audience.
Finding Your Brand’s Voice
Now for the million-dollar question: how do I find my brand’s voice? The folks at MarketingLand published a helpful article covering social media voice, in which it emphasis the use of three key elements: culture, community and conversation.
Culture consists of traits and characteristics that make your brand stand out from its competitors. Community consists of the way in which a brand’s target audience speaks to them (e.g. posting comments on social media, sending private messages, etc.). Lastly, conversation is the content that you wish to post on your social media accounts. By combing culture, community and conversation, you’ll have an easier time identifying the best possible voice for your social media marketing campaigns.
Tips on Using Voice in Social Media
- Be consistent with your voice. Once you’ve chosen a voice and tone, stick with it throughout all of your social media marketing efforts.
- Market your brand as if it were a person.
- Use a personal tone on social media.
- Add adjectives to describe your brand and its respective products and/or services.
- Don’t try to force a tone that isn’t working.
- Browse through other successful brands to see which style of voice they are using.
Have anything else that you would to add to this post? Let us know in the comments section below!
Image attribution: https://www.flickr.com/photos/kdonovan_gaddy/
What's Your Social Media 'Voice?'
Do you know what your "voice" is for your business? Your voice conveys a lot about you and your business, so read on for some tips.