Walmart and Amazon do it, so why aren’t you? Cross-promoting similar products is an excellent way to increase sales and best of all, it doesn’t cost a dime!
If a customer adds a dog collar to their shopping cart, they may also be interested in buying a matching leash. Displaying similar products together is a marketing tactic known as cross-promotion, and it works surprisingly well for e-commerce websites.
You can’t expect users to pull out their credit cards and make purchases on your website if it looks like a blast-from-the-past GeoCities site. Invest the necessary time and resources into creating a custom, professional-looking website that contains all of your respective brand elements.
Offer Free Shipping
If you haven’t done so already, try experimenting with free shipping offers to see what kind of impact it has on your sales. A study conducted in 2012 by the e-commerce site 2 Big Feet found free shipping had boosted its conversions by 50%.
Customers view free shipping offers as additional perks, allowing them to keep more of their money. Does this mean that you’ll experience a 50% increase in conversions after implementing free shipping?
Not necessarily, as no two businesses are the same. However, it’s certainly worth testing if you haven’t already. Consider offering a Free Shipping Day! Click here to read more.
Allow Customers Reviews
Some business owners are reluctant to allow their customers to post reviews, fearing that a negative review could turn away other potential customers. While it’s true that negative reviews may discourage future sales, the opposite is true for positive reviews.
If your business receives mostly positive reviews, it will encourage others to buy your product or service. In fact, studies have shown that 88% of consumers trust online reviews as much as personal recommendations from friends or family members. Still leery of negative reviews? Click here to learn more.
Perform Usability Testing
When was the last time you conducted a usability test of your website? Unfortunately, many business owners and digital marketers overlook this critical step.
You should perform usability tests to identify, and fix problems that could affect the sales funnel process. It involves placing yourself in the shoes of a user.
You would search for a product, add it to your shopping cart and complete the checkout. If any problems arise, you’ll be able to identify and fix them, so they aren’t affecting your site’s visitors.
These are just a few simple ways to boost online sales. Of course, you should also emphasize customer service, as going above and beyond the call of duty with customer service will leave a lasting, positive impact that encourages others to choose your business.
Have anything else that you would like to add? Let us know in the comments section below!