Still haven’t jumped on the Facebook bandwagon? Whether you run an online business, a local business, or both, Facebook is a powerful tool that can be used to attract new customers and generate more sales. Just check out the following five reasons why every business owner should use the world’s most popular social media network.
New Facebook ‘Instant Articles’
Facebook rolled out a new feature this week called “Instant Articles,” which are essentially in-feed ads that expand into a rich media experience when tapped. As noted by the folks at TechCrunch, these ads may contain animations, product catalogs, carousels, and various tilt-to-view images. Up until now, Facebook has avoided media rich ads such as these, fearing it would bog down users with long load times. But apparently Facebook has optimized its Instant Ads to provide a fast, fluid experience. Advertisers can take advantage of this by engaging their target audience with Instant Ads.
Creating a Facebook Page is Free
Sure, advertising your products or services on the social media network via Facebook Ads costs money, but creating a page is entirely free with no strings attached. Businesses of all shapes and sizes should set up a dedicated Facebook page for their respective brand. As you begin to generate a following, you can use this page to promote your products or services. Posts published on your Timeline will show up in your followers’ feeds, and some of these followers may click your links and/or buy your items.
Powerful Targeting Options
When it comes to running a successful online marketing campaign, targeting is paramount for success. Blasting your advertisements to the entire world is a recipe for disaster, but if you are able to narrow your display down to a select group of users whom are interested in your products or services, you’ll have an easier time generating sales. Thankfully, this is an area in which Facebook Ads shines, as it offers a plethora of targeting options. Using Facebook Ads, you can target by gender, age, interests, location (country, city, zip code, radius, etc.), and much more.
It’s frustrating when you invest your hard-earned money into online advertising campaigns, only for them to yield few-to-no sales in return. Facebook, however, is among the most cost-effective ad platforms on the Internet. According to a study published by Moz, it costs an average of $0.25 cents (yes, a quarter) to reach 1,000 people. To put that number into perspective, reaching the same number of users with newspaper advertisements would cost approximately $32.00.
Your Customers Use Facebook
With more than 1.3 billion active monthly users and counting, chances are your customers and clients are on Facebook. Unless you maintain an active presence, you won’t be able to connect with them via this social media network. Instead, those “potential” customers may choose to take their money elsewhere — to a competing business.
What do you think of Facebook Ads? Love it or hate it? Let us know in the comments section below!
Image attribution: https://www.flickr.com/photos/tsevis/