Google’s revenue-sharing ad platform Adsense offers one of the easiest ways for bloggers and webmasters to monetize their websites. Each time a qualified visitor clicks on one of your ads, you’ll earn a commission. While a single click isn’t going to yield much, you can generate decent paychecks by properly optimizing your Adsense ads for more clicks.
Display Multiple Ad Units
“If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold, or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward,” wrote Google in a blog post announcing the change.
Your Content Matters
Pay close attention to the content on your website, as this will directly affect the types of ads being displayed, as well as the earning potential for those ads. Adsense ads are chosen based on the webpage’s content. So if you publish a page about home refinancing, you will likely receive similar Adsense ads about refinancing and mortgages.
Why is this important? Well, certain keywords are more lucrative than others. If Adwords advertisers are paying $2 per click for Content Network traffic, Adsense publishers such as yourself may receive $1 for each of those clicks. But if advertisers are only paying $0.25 cents per click, publishers may receive just $0.12 cents. The bottom line is that you want to focus on high-dollar keywords instead of cheap, budget keywords.
Don’t Block Too Many Advertisers
Google allows Adsense publishers to block specific advertisers. So if you don’t want ads from a particular advertisers. So if your don’t want ads from a particular advertiser being shown on your website, you can block that user’s account. But for each advertiser account you block, that’s one less person bidding for your ad placement.
Link Your Adsense to Google Analytics
Assuming you haven’t done so already, you should link your Adsense and Google Analytics account together. By linking these accounts together, you’ll have access to more metrics like clicks, impressions, and various reports</strong. Using this information, you can optimize your Adsense ads for more clicks and ultimately more revenue.
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