Growing your business through the power of digital marketing – it’s becoming more popular every year. One of the appealing parts of digital marketing is that many business owners can tackle digital marketing tasks on their own without having to hire help while their businesses are still small.
But hiring a digital marketing agency can have significant benefits for your business once it’s ready for growth. So, how can a digital marketing agency do all of this?
What is a Digital Marketing Agency?
A digital marketing agency is a specific type of marketing agency – they have deep expertise in all things related to marketing your business online. While many marketing agencies will offer digital marketing services as part of their packages, only digital marketing agencies focus exclusively on the digital side of things.
That means they are extremely up to date on the latest trends in:
- Social media
- Search engine optimization (SEO) strategies
- Content writing
- Online advertising
- Email marketing
Just How Can a Digital Marketing Agency Help Your Business Grow?
In short, if you’re looking to focus exclusively on digital marketing strategies, hiring a digital marketing agency is your best bet.
1. Attract Website Visitors
Every business these days needs an attractive, attention-getting website. But bringing in increasing numbers of website visitors is about more than just great web design, though that’s important. You need to have multiple strategies to attract new visitors to learn about your company and build your brand awareness.
For example, search engine optimization (SEO) is a highly effective way to bring in website visitors by ensuring your website and content rank highly in Google search results and other search engines. A digital agency can help you refine and optimize your SEO, so you see an increase in free, organic website traffic. And they’ll help you design and write an effective content marketing strategy as well to attract more SEO traffic.
You will also need to create a website with an excellent user experience that speaks to the needs of the customer, not just the features of your products. An experienced digital marketing agency knows how to walk this fine line and create a highly engaging online experience for your business.
2. Manage Your Online Presence
No matter what kind of business you own, you need some form of an online presence. Even if you’re a physical business, like a local hair salon, customers must be able to find you online. For instance, a desperate bride who has accidentally burned her hair hours before her wedding, frantically googling “hairstylist near me”!! Without an online presence, you won’t be able to reap the many benefits of digital marketing, and prospect customers won’t be able to find you.
Here are three things a digital marketing agency can help you to grow your business by building an online presence:
- A clean, professional website
Your website is ultimately your digital storefront. First impressions count just as much as when a client enters your shop as it does for your website. Their online experience must be smooth and enjoyable and must provide the solution to their problem. Here are five things your web page must have.
- Customer reviews
Customers also search frequently for online reviews, so it’s important to have a review page set up. This could be a Google My Business account, which is best for brick-and-mortar businesses. Or it could be a custom-paid tool if you’re a firm that operates without a physical location (like a mobile catering business). Digital Marketing agencies can manage your online reputation by monitoring and responding to reviews quickly.
- Active social media
You also need to make sure you’re active and visible on social media platforms that make the most sense for your business. For example, LinkedIn is best for professional services, Instagram is for anything visually-based, and Facebook is for many consumer-focused businesses. Consulting with a digital marketing agency will shed light on the best platforms for you and help you create engaging content that will reach your target audience.
3. Bring in New Leads
You may also need to bring in leads from your target audience faster – SEO is very effective and valuable, but it takes quite a while to work. Need fresh leads for your business in time to pay your bills? It’s often beneficial to use pay-per-click marketing strategies like paid search ads and social media marketing. While these come at a cost, they do work fast.
Using a digital marketing agency to help you design ways to gain new leads will make your business grow faster because they’ll help you do it in the most effective way. Conversely, using the wrong strategy for paid ads can be a costly mistake.
You can also bring in sustained leads through organic content and creating effective lead generators on your website and channels, but this takes time and knowledge as well. A digital marketing agency can help you develop these materials the right way, so you bring in your ideal clients, not just additional unqualified leads.
4. Convert Those Leads to Customers
Once you have gotten some leads in the door, the hardest part of digital marketing begins. And this means getting them to take action and become a customer. Simply attracting lots of website traffic and leads isn’t enough to grow your business on its own, after all.
You need to grab the attention of your prospects and convince them to convert to customers and clients. And that’s where the effectiveness of your digital marketing strategies really comes to life. Elements on your website can increase the likelihood that your prospects will convert to customers. For example, you could have case studies from real clients proving your company delivers on its promises.
Working with a digital marketing agency will help your business convert prospects to customers as efficiently as possible. If you’re struggling to raise your conversion rate, you know how difficult this task is.
A digital agency will help you develop the right strategy for your business and your budget. They can also provide expert copywriters who write your marketing materials and website copy in the most effective way possible, so prospects are driven to action.
5. Measure Your Results
Digital marketing can seem like a guessing game sometimes – you put out some content and hope it works. How can you actually measure your success? It can feel difficult or even impossible for many business owners.
But measuring your digital marketing success is actually possible – and more than possible, as it’s necessary to build your business. Without gathering and analyzing your data properly, you won’t be able to tweak your digital marketing strategies to ensure they are as effective as possible. Your marketing and SEO efforts will need to be adjusted over time too, as trends and best practices change.
Staying on top of all of this is a lot of work for business owners, who already have plenty on their plates. However, bringing in outside marketing experts from a digital agency can give you peace of mind. It means knowing someone is consistently monitoring your marketing results and making the right changes as needed. As a result, you get more effective marketing, plus one less thing to worry about in your busy day.
We Can Help
If you’re looking for a full-service digital marketing agency that can deliver real results for your business and create a completely custom digital marketing plan, Content First Marketing is here to help. We have helped businesses just like yours thrive through great writing and data-driven marketing plans.
Schedule a free business review here to find out how we help businesses grow. Then, you can use these insights for inspiration, and let us do the marketing for you.