The number of subscribers your newsletter has is a direct indication of its success. If few visitors are submitting their email addresses, then it’s not going to yield many benefits regarding marketing power.
Unfortunately, you won’t get many newsletter subscribers unless you put forth the effort to advertise your squeeze page.
Don’t get me wrong, you may receive a couple of visitors from direct type-in traffic and other sources, but it’s not enough for a sustainable business model.
If you’re willing to put the effort, however, you can boost your subscriber rate and turn your email marketing campaign into a successful stream of passive revenue.
One of the most effective ways to attract traffic to your newsletter is to offer your visitors some incentive for signing up.
This can be something as simple a digital download eBook, free software, or even private label rights (PLR) articles. If a user knows he or she will get something in return for submitting their email address, you’ll have an easier time generating signups.
If you asked ten different email marketers what the best way to generate traffic to a squeeze page is, you would probably get ten different answers.
Rather than focusing on a single source, we recommend you diversify your portfolio by using as many methods as possible.
1. Article Marketing
This method involves writing and submitting articles to directories such as EzineArticles.com and GoArticles.com. At the end of your articles, you can include a backlink to your squeeze page.
2. Pay-Per-Click (PPC)
Google Adwords, Bing Ads, and Facebook Ads are powerful PPC platforms that can drive tons of traffic to your squeeze page.
3. Social Networking
We can’t talk about ways to generate traffic to a squeeze page without mentioning social media.
4. Search Engine Optimization (SEO)
This involves optimizing your website, so it’s more search engine friendly and ranks higher on Google, Yahoo, Bing and AOL.
5. Blog Commenting
This technique involves finding and commenting on related blogs and including a backlink to your squeeze page. The secret to successful blog commenting is only to leave relevant comments which are high-quality and don’t come off as spammy.
6. Forum Commenting
Some forums allow you to create signatures or “sigs” which attach to the end of any messages you leave in a thread. In addition to text, you may also be able to include a link pointing back to your squeeze page in your sig.
How do you drive traffic to your squeeze pages? Let us know in the comments section below!