If you’re a brick-and-mortar or local business – you sell products or services in a physical location, or you offer services in a specific geographic area – you can’t afford...
read moreThe Essentials of Google Display Ads
There are several forms of online advertising – and all of them have a place in your digital marketing strategy. Google display ads are a key...
read moreGoogle Search Ads – What You Need to Know
Google is the world’s most visited web site – with searches numbering in the billions every day. That’s why it’s such a powerful place to advertise...
read moreGoogle’s AI Content Policy and E-E-A-T – What You Need to Know
The world is in a unique transition period where AI-generated content is becoming readily available and accessible by anyone with an internet connection. ChatGPT and...
read moreHow to Optimize Google Knowledge Graphs for SEO
In the early years of digital marketing SEO, a marketer’s job was to identify keywords that would align with exact search engine queries. In other...
read moreHow Does Google Rank Websites and Provide Search Results?
Have you ever wondered how certain web pages make it to the top of Google search results? What are they doing that you’re not? Google...
read moreGoogle My Business and More: Local Search and SEO Tips
Google My Business, is it worth it? When you need to find something in your area – a taco place for lunch, a lawn care service for your yard, or a place to pick up a new T-shirt – where do you start your search? If you’re like most people, you turn to Google or another search engine.
read moreGoogle Analytics for Bloggers
Learn how to use Google Analytics to make a better blog site. You can use the results from Google Analytics to change and evolve your...
read moreMarketing Tech – Google Tag Manager
This Google Tag Manager tutorial will help you learn how to use this powerful program to track the effectiveness of your digital marketing campaigns. Join...
read more