The Essentials of Google Display Ads
October 3, 2023
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There are several forms of online advertising – and all of them have a place in your digital marketing strategy. Google display ads are a key...
read moreGoogle Search Ads – What You Need to Know
August 8, 2023
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Google is the world’s most visited web site – with searches numbering in the billions every day. That’s why it’s such a powerful place to advertise...
read moreHow to Build Your Mailing List with Google and Facebook Ads
June 19, 2019
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Email and online advertising are two of the most powerful tools in the world of digital marketing. Before you set up your Google ad, the first thing to do is some keyword research to determine which words and phrases your intended audience is most likely to enter on Google search, which ultimately determines who sees your ads.
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Maximizing Your Visibility with Google My Business Optimization
December 5, 2023
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If you’re a brick-and-mortar or local business – you sell products or services in a physical location, or you offer services in a specific geographic area – you can’t afford...
read more[Video] SEO or Paid Ads – Which is Right for Your Business?
October 2, 2023
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Reaching your target audience is possible when you have the right marketing strategy. Every day, it’s estimated that 8.5 billion searches are processed on Google....
read moreGoogle’s AI Content Policy and E-E-A-T – What You Need to Know
July 25, 2023
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The world is in a unique transition period where AI-generated content is becoming readily available and accessible by anyone with an internet connection. ChatGPT and...
read moreHow Turpin is Generating More Qualified Leads with Their New Website
August 3, 2022
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The Challenge Turpin Communication was created in 1992 to provide the best available business communication skills training. Turpin builds skills for a lifetime by helping...
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