Why Do We Do This?

Dear Future Client,

At ContentFirst.Marketing each team member comes to work every day with one thing in mind.

How can I make a positive difference to the businesses I serve?

The company founders have a long history of successfully building businesses. Having worked with small businesses over the last 17 years, we learned that each business is unique, and for consistent, long-term growth, its unique value needs to be shared with online prospects. We have been there. We know what it is like to build a business. We know how important it is to get marketing right.

In 2013, ContentFirst.Marketing was created with a clear mission – to help businesses grow.

Our mission is “Growing Businesses with Great Writing, Consistent Follow-up and Measurable Results.”

We always look at our work and ask, “Is this going to help this business grow?

We measure this by …

  • Creating a website you are proud to share
  • Developing repeat customers, clients, and patients
  • Observing growth in the business
  • Increasing brand recognition with your customers, clients, and patients
  • Writing articles and blog posts that build you as the authority in your specialty

To get this right requires a disciplined approach to research and development.

During the early days of ContentFirst.Marketing, we felt it was so important to get everything right. We ran experiment after experiment. We created a repeatable methodology and even authored and published the book ContentFirst.Marketing Followed later by the 2020 book Measurable Results.

Today, our methodology continues to evolve and grow; built on a solid foundation of knowing what works.

Why do we do this? We do this because we love to see businesses succeed.

I look forward to serving you and celebrating your business’s success.


John Arnott
Chief Executive Officer, ContentFirst.Marketing

We grow businesses with great writing, consistent follow-up and measurable results. We are committed to helping your health practice grow.



We are honest. Our word is everything, and we do what we say we are going to do. We fulfill our commitments every time, and we do the work with passion.


We work as a team. While each member is accountable for their work, our collaborative nature allows us to provide the very best services to our health clinicians.


We approach our work with an attitude of measurement and analysis. We always look at hard data to continually improve your health center’s growth.


We never give up. Your success is our success, and no matter what circumstances or obstacles, we will work tirelessly to provide creative solutions.

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We feel business owners are tired of spending their time and money on marketing efforts that don’t deliver real growth. We bring proven digital marketing strategies tailored to your business, so you get real and measurable results, leads, and sales. Get a free site and strategy review today, and discover what measurable results can mean for your business.