Author: John Arnott

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Top 10 Benefits of Video Marketing

Online videos have revolutionized the way companies promote their products. With faster Internet connections and advanced media playback software, online video is now easier to access than ever. Not sure if video marketing could help your business? Keep reading to learn the top 10 benefits it has to offer.   1. Video Is Search Engine-Friendly…

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Digital Marketing Campaigns for the Holidays

With the holiday season upon us, there’s no better time than now to optimize your digital marketing campaigns. Consumers in the U.S. spent roughly $691 billion during the 2017 holidays, up 5.5 percent the year prior. Of course, market analysts believe this number will be even higher this year, with the average shopper spending $1,007….

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Promoting Your Blog Posts Is Easier Than Ever

After creating a new post for your blog, you should work to actively promote it. Some blog posts will immediately receive traffic once published, but others may require some legwork. So, what are some effective ways to promote your blog posts? Six Ways to Promote Your Blog Posts 1. Notify Your Subscribers One of the…

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The 5-Step Approach for Blog Post SEO

Blogging is an excellent way for business owners to connect with their target audience. Using this platform, they can inform potential customers about upcoming products. And the way to get to that audience is to make sure they can find you easily, using SEO (search engine optimization). Blogs also provide information that’s relevant to their…

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How to Ask for Referrals (And Get Them!)

A referred customer will always cost less to acquire than a cold lead. You’re also more likely to retain loyal customers who have been referred than a non-referred customer. With that in mind, referrals are one of the most important lead generation strategies for your business! Yet, how do you encourage your customers to refer…

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Promoting Your Site Doesn’t Have to Break the Bank

Want to generate more traffic to your site, increase brand awareness, and grow your business? You can achieve all of this WITHOUT spending a dime. Bottom line: you need web traffic to get more conversions and generate sales. There are dozens of ways to do so: some paid and others, free. Here are the top…

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Should I Register More Than One Domain Name?

Several years ago we had a client who had previously worked with web designer who set up their company’s domain name. At the time, it didn’t seem like such a big deal, and the client trusted the designer completely. Without going into too much detail, the relationship turned sour. And because the client hadn’t registered…

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Why Workflow is Core to Your Content Strategy

Uh-oh! It’s Thursday evening and you meant to post your latest blog on Wednesday morning. Somehow it fell through the cracks of the mountain of tasks you have on your plate, and the post isn’t even written yet! The worst part is, this is a reoccuring problem. You know the important of valuable content to…

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Break These Email Marketing Habits!

Email can be one of the most credible and lucrative content marketing strategies if you know how to use it. But what is more important than knowing how to use it, is knowing why certain best practices work. Once you know what works (especially for your brand and your customers), you’re able to test and…

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Your Guide to Online Reputation Management

Last year, Pepsi put out an unfortunate ad that went viral in a mere matter of minutes — and not for good reasons. What was intended to be a message of peace and understanding backfired completely, and the internet was there for every second of it. Within a blink of an eye, Pepsi, a world-famous,…

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Three Metrics That Don’t Mean as Much as You Think

There’s no better way to understand your site visitors and how they’re interacting with your content than than by using cold, hard data. That being said, it’s easy to get swept up in what the marketing world calls “vanity metrics.” They can be misleading and ultimately not indicative of how your brand is performing in…

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How to Write Copy Your Readers Will Remember

When you see good copy, it’s hard to overlook. All at once it is compelling, engaging, informational and entertaining — how do they do it? What makes great copy, and how can you start to write great copy that your audience will remember? You don’t have to be born an excellent copywriter to write great…

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How to Stay Inspired to Blog Year-Round

Did you have a resolution this New Year? Growing your business is probably at the top of your priority list. One of the ways to get that done is by providing consistent, valuable content to your customers and prospects. One of the ways we love to give our audience value is through blogging. At Content.First…

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What to Do in a Sales Email

Sending an email to a prospect is a privilege, not a right. When a prospect shares their contact info with you, they are offering you trust. How you choose to make good on that opportunity is up to you.   An Email Is Not an Order Form An email should always offer value to a…

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