You want your business to be as successful as possible, and that means reaching as many people as possible, right? Not necessarily. A core part of any successful marketing campaign is defining the target audience. Business owners sometimes make the mistake of assuming that the best move is to try to target the widest audience…
You’ve created a budget, and you want the best ROI for every dollar you spend. So, where do you allocate funds for your health care marketing campaign? Current data on healthcare marketing shows that medical practices have increased their budget for digital campaigns. Given these trends, you may want to consider online advertising on a…
In our previous blog, we’ve shown you how generating leads may be simple. But what about converting those leads into actual customers, and in the healthcare provider’s case, into patients? You need to nurture relationships with your patients to keep them loyal and get their referrals. In this blog, we discuss nurture marketing for your…
Gone are the days when doctors assume the know-it-all role. Patients no longer want to take the backseat when it comes to their medical care. Today we are talking about patient engagement. In the past, patients went to their doctor’s office with more questions than answers about their health. Now, most patients have looked up…
Today’s digital era has caused the medical profession to evolve by leaps and bounds. As a result, most health care systems adopt technology and innovation to enhance patient healthcare, safety, and experience. But what about adapting to the changes that the digital era has brought for patient relationships? Let’s explore this today. The Digital Age…
According to the recent February 2019 CMO Survey on 2,556 top marketers in the U.S., healthcare marketing leaders expect to increase their marketing budget for the next 12 months by almost 15%. And the hope is that the marketing will improve the amount of quick leads coming in, and that these leads will convert to…
Healthcare marketing is more confusing to navigate for health practitioners than diagnosing their patients. Healthcare companies now invest billions in marketing. And if you have a private practice, you may end up doing all the health care marketing. To top it all, digital and online marketing have emerged in the past thirteen years as a new…
Marketing in the healthcare industry isn’t just marketing. Aside from knowing your basic marketing concepts, you want to make sure you adhere to the regulatory standards set by the industry. So, how does SEO come into play for healthcare marketing? When you began your healthcare practice, your bottom line was your patients’ health outcomes. You…
If you have ever wondered if email marketing is vital to the success of your healthcare practice, read on. In a 2017 survey conducted by Econsultancy in partnership with Adestra, 73% of 1,200 marketers still deem email marketing to be an excellent deliverer of return on investment with SEO coming close at 72% and content…
In today’s business environment, a strong digital marketing strategy is all but essential.Nearly all business owners understand the importance and value of digital marketing. However, a deep understanding of the nuances of a well-rounded, digital marketing strategy is most often left to specialists. This guide will point out the characteristics of an effective digital marketing…
As a healthcare provider, you want to give the best care and service to your patients. Your goal is not just to attain an excellent health outcome to address their health concerns, but also achieve great patient satisfaction, which shows in patient reviews. And these reviews lead us to discuss healthcare marketing and The Net…
It’s midyear. But don’t worry — it’s not yet too late to take a look at your 2019 health care marketing budget strategy. Whether you’re new to your practice or have been in the healthcare industry for a while, you DO need health marketing. After all, your medical practice is at stake, and in the…
We’ve talked about social media and its influence in digital marketing and healthcare a few times before. And when it comes to healthcare, patients want to hear experiences from other patients. Doctors and healthcare providers won’t have all the answers. That’s why patients and caregivers are seeking health advice through channels, including online discussion forums, blogs, and social…
In today’s world, marketing is necessary to evolve, even in industries you wouldn’t typically expect—like healthcare. And there are some marketing mistakes you’ll want to avoid. Keep reading to find out! To sustain, or nurture, your practice and be able to offer your services to more and more patients, you must adapt in ways that…