Author: John Arnott

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Upgrade Your Content Strategy With Topic Clusters

Top search engines have been changing their algorithms over the last year or so to make topic-based content supreme. In addition, your business competitors have been silently developing their SEO strategies while simultaneously updating their webpages to match. With all this, you may realize that your site isn’t doing the most for your business.  …

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Generate More Traffic to Your Blog Posts

Traffic is a direct indication of a blog’s success. The more traffic your blog receives, the more sales/conversions you’ll make; it’s just that simple. While you can always use paid advertising to boost your blog’s traffic, a more cost-effective solution is to craft posts that naturally attract visitors.   Five Ways to Generate More Traffic…

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Enhance Your Business Networking with LinkedIn’s New Group Features

When it comes to professional development, LinkedIn has always been the go-to choice for many businesses. However, certain features were lacking. And a failed attempt at developing a successful standalone app to foster group interaction left many organizational leaders looking elsewhere for a chance to grow professional communities.   Earlier this year LinkedIn quietly pulled…

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Get Your Site’s Content Up To Speed to Keep and Gain Followers

When it comes to building and maintaining a successful presence on the Internet, content is king. If you look at some of the most popular websites, you’ll notice they all have one thing in common: lots of high-quality, unique content. You should replicate this process with your own website by publishing trending content that people…

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Five Ways to Boost Search Rankings

Where does your website rank in the search results for its target keyword? If it’s buried several pages deep (or not indexed at all), you won’t be receiving many visitors. And without visitors, you’ll face an uphill battle trying to promote your products or services. It all boils down to search rankings. You can promote…

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Six Steps to Defining Your Brand

As a business owner, your brand identity is everything. It’s more than just your business’s name; it’s the way in which your target audience perceives your brand. Failure to establish a relevant, memorable brand identity is a critical mistake that will place your business miles behind your competitors. So, how do you define your brand…

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Six Tips to Creating the Best Website

Your website is an extension of your brand, and as such, it should represent your brand in the most authentic and professional manner possible. If visitors view your website as being just another generic, poorly designed site with no real sense of cohesion, it could hurt your efforts to generate sales and conversions. How to…

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Making Facebook Work for Your Business

Think Facebook is fazed out and irrelevant for your business? Think again. Facebook is the world’s leading social media networking site, with well over 2 billion monthly users. You’d be making a huge mistake to ignore this social and FREE media outlet for your online marketing strategy. But we don’t necessarily mean marketing solely to…

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Promoting Your Business with YouTube

Have you thought about using YouTube to promote your business? Pretty good idea, considering YouTube is by far the world’s largest and most widely used video sharing website.   By 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content watched by users every day. In…

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Supercharge Your Content With Emotions That Click With Your Buyers

Remember that Sarah McLachlan ad for the SPCA? It plays a reel of sad, injured, lonely and forgotten animals to the slow, melancholy tune of “Angel”. Talk about some strong content!   I think at this point, we’ve all seen it! And, whether you’re an animal lover or not, it strikes a chord.   Maybe…

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Getting to Know Your Customers in The Discovery Phase

Questions are a key component of getting to know someone. Whether it be a new colleague, friend or client, we use questions to understand the values, interests, fears and insights of a new person.   Asking questions also shows interest, that you care about what they have to say.   Yet, there’s a fine line…

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Does Your Brand Have Confidence?

Think about the most confident person you know. How is it you know they have confidence?   What does it look like when they walk into a room? How does it feel?   How do they speak to others? Do they look them in the eye? Shake their hand firmly?   When you meet a…

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Here’s How Not to Start A Sales Email

Think about the last time you went to a networking event or conference, where you were meeting a lot of new people for the first time. You probably even prepared an opening line or introduction that you felt would connect with these new people.   It’s pretty usual to be more thoughtful and strategic in…

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Digital Marketing for Family Focused Law Firms

The success of a family focused law firm depends on its relationship with its clients. This relationship needs to be built on communication and trust. And it begins with your firm’s marketing.   In the digital age, most marketing happens online. The star of your online marketing strategy is your website. There are five things…

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