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Author: John Arnott

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How Effective Is Your Business Digital Marketing Strategy?

In today’s business environment, a strong digital marketing strategy is all but essential.Nearly all business owners understand the importance and value of digital marketing. However, a deep understanding of the nuances of a well-rounded, digital marketing strategy is most often left to specialists. This guide will point out the characteristics of an effective digital marketing…

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The Net Promoter System and Healthcare Marketing

As a healthcare provider, you want to give the best care and service to your patients. Your goal is not just to attain an excellent health outcome to address their health concerns, but also achieve great patient satisfaction, which shows in patient reviews. And these reviews lead us to discuss healthcare marketing and The Net…

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Your 2019 Guide to a Health Care Marketing Budget

It’s midyear. But don’t worry — it’s not yet too late to take a look at your 2019 health care marketing budget strategy. Whether you’re new to your practice or have been in the healthcare industry for a while, you DO need health marketing. After all, your medical practice is at stake, and in the…

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Digital Marketing: Using Social Media to Reach More Patients

We’ve talked about social media and its influence in digital marketing and healthcare a few times before. And when it comes to healthcare, patients want to hear experiences from other patients.  Doctors and healthcare providers won’t have all the answers. That’s why patients and caregivers are seeking health advice through channels, including online discussion forums, blogs, and social…

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Marketing Mistakes that May Cost You

In today’s world, marketing is necessary to evolve, even in industries you wouldn’t typically expect—like healthcare. And there are some marketing mistakes you’ll want to avoid. Keep reading to find out! To sustain, or nurture, your practice and be able to offer your services to more and more patients, you must adapt in ways that…

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How To Rank For Local Keywords

Optimizing a website to rank for a specific keyword or phrase isn’t an easy task, but it’s even harder to rank for local keywords. You may spend thousands of dollars on “link-building packages” and other dubious services, all to no avail. If this sounds like a familiar scenario, keep reading for some helpful tips on…

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5 Ways Healthcare Marketing Can Help Your Business Grow

It doesn’t matter how small or large your practice is, healthcare marketing is sure to help you grow. Word of mouth advertising only goes so far, and you eventually reach a standstill. To make it in this competitive field, you need new strategies that provide a continuous flow of patients. We’ve put together a few…

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Importance of Healthcare Marketing

Today specialists in the healthcare industry have a unique opportunity to connect with their patients and offer their services in a wider scope. With healthcare marketing, they will truly reach the people who could benefit most from their care. Due in part to evolving trends and habits of society, people are changing how they seek information…

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SEO: Why Long-Tail Keywords Will Rank Higher

Proper keyword research is an essential component in search engine optimization (SEO). You can’t expect to achieve a top search ranking for your website without first identifying relevant keywords. Unfortunately, many first-time webmasters make the mistake of targeting generic keywords, only to realize later that it’s next-to-impossible to rank for them. A smarter approach is…

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Build Your Mailing List with Google and Facebook Ads

Email and online advertising are two of the most powerful tools in the world of digital marketing. Using them properly gives your business a crucial edge over the competition. Two of the most important sites to advertise with are Google and Facebook. Using these sites, you can build your email list, which is your best…

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Get More Business with These Local Search Ranking Signals

Maintaining a high search ranking is important for all businesses. But if you own or manage a local business, you’ll want to rank high for those critical local-based searches. So, how exactly does Google determine local search rankings for these businesses? Here are some of the most influential LSO ranking signals. Google My Business Listing…

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How Does Google’s 3-Pack Affect My Business?

We’ve been talking about how potential customers can search for your local business. If you have not already, check out our latest posts about Google reviews! These posts will help you understand what they can do for your business. It’s also worth mentioning Google’s “3-pack” again. But unless you’re familiar with the term, you may…

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Grow Your Business with Google Reviews

In our last post, we covered the importance of Google reviews and why your business should be focusing on them (plus three ways to get them). If you haven’t read that post yet, take a second and check it out! You can find it here.  Today we want to shift our focus on what you should be doing once…

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Why Google Reviews Are Now Vital to Your Business

Think about the last service you paid for. It could have been for a meal, car maintenance, housekeeping, etc. You might have thought, “Wow! They were really professional and had great service”, or even “I am never going back there again, and I’ll make sure to let my friends know to avoid this company.” Either…

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