At ContentFirst Marketing we have the distinct pleasure of working with some of the finest companies in their respective industries. Part of our process in creating the website and writing content for a blog and social media is getting to know the industry and the people that make up these fine companies.
Within that process, we write a Brandscript, an internal document that tells the story of the company. In this document, our client is a guide. The hero is their customer.
We would like to take this opportunity to showcase our clients and tell you why we believe they are heroes themselves.
Bentwood Luxury Kitchens – Manufacturer of Custom Cabinetry for Your Kitchen and Home Designs
One of the reasons we at ContentFirst Marketing enjoy working with Bentwood is that they are the embodiment of one of our core values, the pursuit of excellence.
Let’s learn why Bentwood was formed and how they have helped thousands of families to experience luxury living.
A Brief History of Kitchen Design
To truly understand what Bentwood brings to the kitchen and bath industry it’s important to know the history of kitchen design.
- 1920s – Margarete Schütte-Lihotzky, an Austrian architect, unveiled what would become the iconic prototype for kitchens featuring the “golden triangle” arrangement of refrigerator, stove, and sink. Everything was designed and arranged for maximum convenience. The design was so successful that nearly a century later, in 2011, the Museum of Modern Art dedicated an entire exhibition to its legacy.
- 1940s – Integrated cooking spaces drastically altered the course of modern kitchen design. The island is introduced as a design feature.
- 1950s – A revolution in modern kitchen design takes place. New products, such as laminates and linoleum, sweep the market. Paint color becomes a trend while international influences become stronger than ever before.
- 1950s – Architect Frank Lloyd Wright revolutionizes kitchen architecture with the idea of open-plan spaces.
- 1960s – The homeowners’ desire for natural materials begins the trend toward wooded front panels on kitchen cabinetry.
- 1980s – Open kitchen designs are a favorite among designers and customers. The island becomes a must-have design element.
The Bentwood Origin Story
Bentwood was established in 1989 with one objective: to offer the very best in sourcing, design, production, and final installation for luxury kitchen cabinets.
The team at Bentwood realized that the kitchen is so much more than just another room—one filled with a sink, stove, and refrigerator—it is a focal point of every home. This one room brings family and friends together, it’s a creative space designed for usability, and it’s an expression of the homeowner’s lifestyle and values.
Bentwood dealers have conceptualized and produced kitchens that meet the needs of every type of homeowner and fit every type of style. Bentwood can custom design any space to fit your personality from Traditional to Modern Contemporary and all points in between.
As the Bentwood website states, “We will design a kitchen that aligns with your style and creativity, using a combination of science, art, and philosophy.”
Bentwood doesn’t create “dream kitchens,” they design and build one-of-a-kind, functional works of art that homeowners use daily. Every facet of the space is considered and designed using superior craftsmanship, a variety of textures, and attractive finishes, all covered by an exceptional warranty.
Bentwood is proud of the fact that all of its products are made in America. With dealer teams of kitchen designers and factory woodworkers, Bentwood has handcrafted thousands of beautiful kitchens that can be found in homes across the country.
It’s easy to look at the finished kitchen designs and be in awe. However, the pursuit of excellence begins by selecting premium lumber for cabinet doors, impeccable stains and paints (including Sherwin-Williams), and the finest German hardware for hinges and drawer pulls.
The craftspeople at Bentwood pay acute attention to every detail, from matching wood grain, triple-checking every dimension and measurement, selecting the perfect stain and paint color finishes, and matching hardware selection to the design. Even the cabinet drawer interiors are well appointed with internal accessories providing functional and practical details.
Edge-to-edge, Bentwood cabinets are finished with the highest standards, ensuring they are pleasing to the current homeowner and generations to come.
A Bentwood kitchen is more than a kitchen, it becomes a family heirloom.
Every Bentwood kitchen is an original design that melds exquisite, furniture-grade cabinetry with state-of-the-art interiors.
Price and Environmentally Conscious
Bentwood also realized that having a luxury kitchen often comes with a luxury-sized price tag. To broaden the appeal of their product, while not sacrificing any quality in materials or craftsmanship, the company created the HarmoniTM product line.
By creating internal efficiencies, Bentwood can offer luxury quality at a lower price point. This not only is an exceptional value for designers and homeowners but including custom cabinetry in a kitchen is proven to increase the value of a home.
All lumber for Bentwood and Harmoni cabinets is hand sourced and environmentally managed. The result is an uncompromised quality that is also environmentally responsible.
Bentwood’s pursuit of excellence paid off. Award-winning designers select Bentwood cabinetry for their stunning projects.
World-class brands such as Monogram select Bentwood to be part of their luxury booth at the annual Kitchen and Bath Industry tradeshow.
Most importantly, homeowners love living with and working in their Bentwood kitchens.
However, luxury does not always imply excellence but in the case of Bentwood Luxury Kitchens, it certainly does.
ContentFirst Marketing is proud to be associated with Bentwood Kitchens. We look forward to the continued pursuit of excellence as we work together for many more years to come.