Insights

What is B2B Lead Generation?

July 7, 2021
What is B2B Lead Generation

B2B lead generation is the process of identifying the ideal customers for your product or service and then attracting them to buy. Every new lead gives you the opportunity to nurture them into a customer. It is essential to B2B businesses as it helps you contact and engage with the right customers. The ultimate goal for B2B lead generation is to create a consistent and predictable stream of leads that you are likely to convert into customers. If your B2B lead generation strategy is implemented correctly through data-based decisions, it will bring you new customers and revenue, therefore allowing your business to grow.

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Blogger, Copywriter, Journalist: Here’s What You Need to Know

June 16, 2021
Blogger, Copywriter, Journalis

Blogger, copywriter, journalist, do you know the difference? Technology has made it easier than ever for businesses, big or small, to connect with their global audiences. And in a world driven by information and content, having a good writer is imperative to connect with your target audience. This is done through platforms such as blogs, websites, or social media. As a business looking to communicate with your customers, you might have come across the terms blogger, copywriter, or journalist.  You may think you need all of these (and maybe you do!) However, how do you know which type of writer you need and why? In this post, we discuss each of the roles of a blogger, copywriter, and journalist and how to choose the right writer for your business.

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What Is Lead Nurture Marketing?

June 3, 2021
What Is Lead Nurture Marketing

Lead nurture marketing is the process of forming a relationship with your customer and generating qualified leads at every stage of the sales cycle. This relationship is formed by sending personalized and relevant content that meets your customers' needs and gives solutions to their problems. Like how a parent would nurture their kid’s love for football, you can also nurture your leads and customer's trust as a business owner. This is done by delivering solutions that show you care about their wants, needs, and pain points.

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