Growing your business through the power of digital marketing – it’s becoming more popular every year. One of the appealing parts of digital marketing is...read more
Content Marketing Research: Why You Need to Start Doing it Now
Content Marketing is forever evolving to keep up with the trends, technologies, and consumer demands. It’s the role of content marketers to adapt their strategies...read more
How Does Google Rank Websites and Provide Search Results?
Have you ever wondered how certain web pages make it to the top of Google search results? What are they doing that you’re not? Google...read more
Your Guide to Online Reputation Management
Search for your business on Google. Like what you see? Is it a fair representation? First impressions count! The top 10 web pages on the...read more
4 Reasons Why You Need a Digital Marketing Strategist
Today, businesses must stand out from the supersaturated crowd and dominate in the ever-changing digital realm for businesses to succeed. To do this, your organization...read more
Digital Reporting: Important Metrics to Track on a Website
High bounce rate, source, medium, unique page views, returning visitors — “what does all of this mean?” — we hear you cry! Yet, these are...read more
Why You Need a Content Planner and How to Create One
Keeping your marketing activities consistent with your brand’s vision and voice is crucial in any successful marketing strategy. One of the best ways to construct...read more
What is B2B Lead Generation?
B2B lead generation is the process of identifying the ideal customers for your product or service and then attracting them to buy. Every new lead gives you the opportunity to nurture them into a customer. It is essential to B2B businesses as it helps you contact and engage with the right customers. The ultimate goal for B2B lead generation is to create a consistent and predictable stream of leads that you are likely to convert into customers. If your B2B lead generation strategy is implemented correctly through data-based decisions, it will bring you new customers and revenue, therefore allowing your business to grow.read more
What Is SEO and Why Is It Important?
Search Engine Optimization is undoubtedly one of the most important factors to consider when creating or updating a website. But, you might be asking, what...read more
10 Digital Marketing Services to Help Your Business Grow
Your digital presence should be one of the most important factors considered in your business plan. More and more companies are making the shift towards...read more
Blogger, Copywriter, Journalist: Here’s What You Need to Know
Blogger, copywriter, journalist, do you know the difference? Technology has made it easier than ever for businesses, big or small, to connect with their global audiences. And in a world driven by information and content, having a good writer is imperative to connect with your target audience. This is done through platforms such as blogs, websites, or social media. As a business looking to communicate with your customers, you might have come across the terms blogger, copywriter, or journalist. You may think you need all of these (and maybe you do!) However, how do you know which type of writer you need and why? In this post, we discuss each of the roles of a blogger, copywriter, and journalist and how to choose the right writer for your business.read more
What Is Lead Nurture Marketing?
Lead nurture marketing is the process of forming a relationship with your customer and generating qualified leads at every stage of the sales cycle. This relationship is formed by sending personalized and relevant content that meets your customers' needs and gives solutions to their problems. Like how a parent would nurture their kid’s love for football, you can also nurture your leads and customer's trust as a business owner. This is done by delivering solutions that show you care about their wants, needs, and pain points.read more