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Bing Ads Offers Marketing Tips for the Spookiest Day of the Year

With Labor Day officially behind us, retailers can begin planning for the next busy shopping holiday: Halloween. According to the National Retail Federation (NRF), Americans spent roughly $7.4 billion on Halloween candy, costumes, party favors and decorative accessories — a number that’s expected to be even higher this year. In an effort to help retailers…

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The 5 Biggest Content Marketing Mistakes to Avoid

Publishing Text Content as an Image You might be wondering why any webmaster or blogger would intentionally publish text content as an image. Well, the most common reason for this tactic is to discourage other people from copying and using it. When you publish text on a website, anyone can steal it by simply selecting…

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Reasons Why Your Social Media Content isn’t Being Shared

Not Posting Images Are you posting images to your social media accounts? If not, you are missing out on one of the easiest ways to boost engagement. According to a study of 5,000 Facebook pages conducted by SocialBakers, a whopping 93% of the most engaging posts were photos, followed by status updates with 3%, and…

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How Twitter Cards Work

Twitter, the world’s most popular 140-characters-or-less “microblogging” platform, can be used to attract new customers and boost sales. Whether you operate a local or online business (or both), you should consider using the Big Blue Bird for these very reasons. A simple yet effective way to enhance your presence of Twitter is to implement Twitter…

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Enhance Your Adwords Campaigns With Sitelink Extensions

Originally launched back in 2000, Google Adwords has become one of the largest and most popular self-serving online advertising platforms. Business owners and entrepreneurs can create ads which are displayed on Google’s search results, as well as affiliated third-party sources. With such steep competition, however, it’s often difficult for newcomers to turn a profit on…

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Why You Should Embrace Consumer-to-Consumer Marketing

Still trying to wrap your head around the concept of consumer-to-consumer (C2C) marketing? No, we’re not talking about consumers selling products on eBay or Craigslist to other consumers, although this is often called the same thing. We’re talking about word-of-mouth marketing (WOMM). Normally, businesses market their products directly to their target audience, called B2C marketing…

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Are You Getting the Most from Your Radio, TV and Print Advertising?

  It’s so often the case we feel we have to make this decision for our business: Should I spend money on radio, television and print ads? Or should I move more money into digital marketing? A well-formed marketing plan has elements of both advertising and marketing. However, the key is to understand how these…

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Desktop Websites are No Longer Necessary, Says Google’s John Mueller

You may want to think twice before building a new desktop website, because Google claims they are no longer necessary. Desktops have long been the preferred choice of computers among individuals and business owners alike. They are fast, inexpensive, and offer plenty of space for upgrades. However, there’s an undeniable trend towards the use of…

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How to Plan Your Online Marketing Strategy

The advent of the Internet has revolutionized the way in which businesses market their products and services. No longer are companies forced to rely on outdated promotional techniques that offer minimal gains on their investment. Thanks to the Internet, companies can place their products and services in front of millions of people, many of whom…

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5 Tips to Improve Your PPC Campaigns

1) Split Test So what is split testing and why should you do it? Split testing involves running two or more ad variations simultaneously, and it’s a highly effective way to boost your return on investment (ROI). PPC (pay-per-click) advertisers should try to get into the habit of creating multiple ad variations, allowing all of…

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Are You Making These Hashtag Mistakes?

If you’re not taking advantage of using hashtags as a search mechanism for your target audience, you could be missing out on the power of social media. We’re going to explore some common mistakes small businesses make with hashtags. What IS a hashtag, anyway? First, let’s explain what a hashtag is, in case you’re not…

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How to Create an Effective ‘About Us’ Page

An “about us” page is an essential tool for small business owners and entrepreneurs. It’s designed to convey key points of information to your target audience, telling them a little bit about your business, how it was started, who’s behind it, and why you’re the best. Unfortunately, many business owners overlook the importance of an…

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Top Free and Paid Ways To Promote Your Website

Still struggling to generate traffic to your website? Whether your site sells a products or service, produces leads, or generates email signups, you’ll need traffic to succeed. Without people viewing your site, you won’t be generating many conversions. Thankfully, there are dozens of different ways to promote a website, some of which are free whereas…

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If You Can Play Mad Libs, You Can Create Great Headlines

Writing compelling headlines can be agonizing for even the most seasoned copywriter. Why? Because headlines are crucial to motivating your target audience to read what you’ve written. You can have the most fascinating or informative blog post or article, but if it lacks a captivating headline, most readers will skip right over it. A catchy…

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