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The Importance of Registering Your Own Domain Name

The domain name is the heart and soul of your website. As such, it’s essential that you register your own domain name and not allow a third-party to register it for you. Unfortunately, many newcomers assume that it’s okay for their web host, web design company, or some other third-party to do it for them….

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Google Adwords Introduces Two New Video Formats

Google launched two new video-based ad formats for its per-per-click advertising platform Adwords recently: TrueView for Shopping and Shopping ads on YouTube. The new ad formats seek to capitalize on the ever-growing medium of video, which has grown exponentially over the past few years. To learn more about Trueview for Shopping and Shopping ads on…

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Planning Your SEO Strategy

Search engine optimization (SEO) continues to evolve with each passing year. A tactic that may have worked last year could offer little-to-no value this year — or worse, it may have a negative impact on your site’s search ranking. This is why it’s paramount that webmasters plan their SEO strategy in advance, using the latest,…

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Generating Backlinks Through Content

Ask any seasoned webmaster and he or she will agree: backlinks play a critical role in where a website ranks in the search engines. Webmasters with a high number of backlinks from authoritative, relevant sources will rank higher than similar websites with few-to-no backlinks. But Google has cracked down on manipulative link building practices in…

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5 Key Performance Metrics to Track Using Google Analytics

Mobile Visits What percentage of your site’s visitors are using a mobile device? Using Google Analytics, you can learn this and more to determine whether or not you need a mobile-friendly design change. After logging into your GA account, choose Audience > Mobile > Overview, at which point you’ll see a list of your mobile…

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5 Tips to Maximize Your Adsense Earnings

Google’s revenue-sharing ad platform Adsense offers one of the easiest ways for bloggers and webmasters to monetize their websites. Each time a qualified visitor clicks on one of your ads, you’ll earn a commission. While a single click isn’t going to yield much, you can generate decent paychecks by properly optimizing your Adsense ads for…

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5 Reasons Why You Should Advertise on Facebook

Still haven’t jumped on the Facebook bandwagon? Whether you run an online business, a local business, or both, Facebook is a powerful tool that can be used to attract new customers and generate more sales. Just check out the following five reasons why every business owner should use the world’s most popular social media network….

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Do Google+ Hashtags Make a Difference?

Although they were originally designed specifically for use on Twitter, #hashtags have since made their way into other social media networks, including Google+. They allow users to categorize and curate their content so it’s easier for other users to locate. While the use of hashtags has proven beneficial on Twitter, some marketers are skeptical of…

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A Tale of 2 Small Business Owners

After taking many of the same classes throughout grade school and college, life-long childhood friends and neighbors Charles and Mark had finally completed their academic studies. The two aspiring entrepreneurs received their diplomas along with the rest of the class of 2005 on a beautiful spring day, marking the end of one chapter of their…

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Bing Search Optimization 101

Google may hold the crown for being the world’s most popular search engine, but that doesn’t mean webmasters should overlook some of the others, including Bing. Improve Your Bing Search Ranking The Microsoft-owned and operated search engine has steadily increased its traffic over the past few years. In fact, a study conducted by ComScore found…

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Social Media Marketing Strategies that Work

Still struggling to gain any traction on social media? Brands big and small can use social media to create greater visibility and attract new customers. Here are some simple strategies to get you started on the right foot. Create (and use) Business Pages One of the most common mistakes business owners make on social media…

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Easy Ways to Generate More Facebook Likes

Still struggling to generate likes on your Facebook page? It’s disheartening when you invest your time and energy into creating a strong presence on Facebook, only to discover that few people have liked your page. Without people following your page, your posts will remain largely unseen. So, what’s the best way to get more likes…

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5 Reasons Why Your SEO Efforts are Failing

Can’t seem to achieve a top search ranking for your target keyword no matter how much time and resources you invest into SEO? The problem could be associated with one or more of the following mistakes… Overuse of Anchor Text In the past, it was relatively easy to rank virtually any website for any keyword…

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Facebook to Introduce New Thumbs Down Button

Facebook users may soon be able to give posts a thumbs down. Up until now, the social media giant has restricted users to liking posts and pages with the thumbs up button. In a recent interview, however, Facebook founder Mark Zuckerberg confirmed that his company has been working on a thumbs down button for a…

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