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Need Some Help Starting or Revising Your Blog?

  Creating a blog can help you build authority and trust with your current and potential customers. A blog is an easy, inexpensive way to share information about your business and build relationships. Whether you already have one or are just getting started, read on for some tips that will help. Step One: What Is…

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What Can a CRM System Do For Your Business?

First, let’s talk a little about what CRM (Customer Relationship Management) means. Customer relationship management refers to the strategies and processes businesses use to mange interactions with customers, sales prospects and suppliers. CRM focuses on building and maintaining long-lasting relationships with all stakeholders (not to be confused with shareholders). A CRM system is software that…

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Simple But Effective SEO Tips For Web Content

  It’s disheartening when you invest countless hours of your time and energy into building a website, only for it to remain 5, 10 or even 50 pages deep in the search engine results for its target keyword. Common sense should tell you that you won’t receive many visitors with your site listed this deep…

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Social Media Marketing Mistakes To Avoid

You may have set up social media profiles, but are you receiving all of the benefits social media marketing has to offer? Read on to see if you may be making  mistakes that are hindering your marketing efforts. Not Engaging With the Audience One of the perks of social media marketing is the simple fact…

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Obvious and Not-So-Obvious Benefits of Email Marketing

According to a study conducted by the market research firm Raticati, more than 100 billion emails are sent each day — a number that’s expected to grow to 132 billion by the end of 2017. Even with all of the advancements in smartphone technology, instant messaging, etc., email remains the most common form of communication…

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Top Five Biggest Adwords Mistakes (And How to Avoid Them)

AdWords can be one of the most powerful marketing tools available for driving people back to your website. If you’re not careful, though, it can also be a tremendous money sink. The key to seeing an excellent return on your investment is to understand the foundation of a smart AdWords strategy, and the first step…

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