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Why You Should Embrace Consumer-to-Consumer Marketing

Still trying to wrap your head around the concept of consumer-to-consumer (C2C) marketing? No, we’re not talking about consumers selling products on eBay or Craigslist to other consumers, although this is often called the same thing. We’re talking about word-of-mouth marketing (WOMM). Normally, businesses market their products directly to their target audience, called B2C marketing…

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Are You Getting the Most from Your Radio, TV and Print Advertising?

  It’s so often the case we feel we have to make this decision for our business: Should I spend money on radio, television and print ads? Or should I move more money into digital marketing? A well-formed marketing plan has elements of both advertising and marketing. However, the key is to understand how these…

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Desktop Websites are No Longer Necessary, Says Google’s John Mueller

You may want to think twice before building a new desktop website, because Google claims they are no longer necessary. Desktops have long been the preferred choice of computers among individuals and business owners alike. They are fast, inexpensive, and offer plenty of space for upgrades. However, there’s an undeniable trend towards the use of…

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How to Plan Your Online Marketing Strategy

The advent of the Internet has revolutionized the way in which businesses market their products and services. No longer are companies forced to rely on outdated promotional techniques that offer minimal gains on their investment. Thanks to the Internet, companies can place their products and services in front of millions of people, many of whom…

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5 Tips to Improve Your PPC Campaigns

1) Split Test So what is split testing and why should you do it? Split testing involves running two or more ad variations simultaneously, and it’s a highly effective way to boost your return on investment (ROI). PPC (pay-per-click) advertisers should try to get into the habit of creating multiple ad variations, allowing all of…

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Are You Making These Hashtag Mistakes?

If you’re not taking advantage of using hashtags as a search mechanism for your target audience, you could be missing out on the power of social media. We’re going to explore some common mistakes small businesses make with hashtags. What IS a hashtag, anyway? First, let’s explain what a hashtag is, in case you’re not…

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How to Create an Effective ‘About Us’ Page

An “about us” page is an essential tool for small business owners and entrepreneurs. It’s designed to convey key points of information to your target audience, telling them a little bit about your business, how it was started, who’s behind it, and why you’re the best. Unfortunately, many business owners overlook the importance of an…

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Top Free and Paid Ways To Promote Your Website

Still struggling to generate traffic to your website? Whether your site sells a products or service, produces leads, or generates email signups, you’ll need traffic to succeed. Without people viewing your site, you won’t be generating many conversions. Thankfully, there are dozens of different ways to promote a website, some of which are free whereas…

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If You Can Play Mad Libs, You Can Create Great Headlines

Writing compelling headlines can be agonizing for even the most seasoned copywriter. Why? Because headlines are crucial to motivating your target audience to read what you’ve written. You can have the most fascinating or informative blog post or article, but if it lacks a captivating headline, most readers will skip right over it. A catchy…

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Content Ideas For Your Website or Blog

When it comes to building popular websites and blogs, content really is king. Google has even said that the single most important factor used in determining a site’s ranking is content. Publishing unique, relevant content will give visitors a reason to return to your site, which in turn boosts its popularity and search ranking.But how…

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Need Some Help Starting or Revising Your Blog?

  Creating a blog can help you build authority and trust with your current and potential customers. A blog is an easy, inexpensive way to share information about your business and build relationships. Whether you already have one or are just getting started, read on for some tips that will help. Step One: What Is…

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What Can a CRM System Do For Your Business?

First, let’s talk a little about what CRM (Customer Relationship Management) means. Customer relationship management refers to the strategies and processes businesses use to mange interactions with customers, sales prospects and suppliers. CRM focuses on building and maintaining long-lasting relationships with all stakeholders (not to be confused with shareholders). A CRM system is software that…

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Simple But Effective SEO Tips For Web Content

  It’s disheartening when you invest countless hours of your time and energy into building a website, only for it to remain 5, 10 or even 50 pages deep in the search engine results for its target keyword. Common sense should tell you that you won’t receive many visitors with your site listed this deep…

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Social Media Marketing Mistakes To Avoid

You may have set up social media profiles, but are you receiving all of the benefits social media marketing has to offer? Read on to see if you may be making  mistakes that are hindering your marketing efforts. Not Engaging With the Audience One of the perks of social media marketing is the simple fact…

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