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Insights

Obvious and Not-So-Obvious Benefits of Email Marketing

According to a study conducted by the market research firm Raticati, more than 100 billion emails are sent each day — a number that’s expected to grow to 132 billion by the end of 2017. Even with all of the advancements in smartphone technology, instant messaging, etc., email remains the most common form of communication…

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Top Five Biggest Adwords Mistakes (And How to Avoid Them)

AdWords can be one of the most powerful marketing tools available for driving people back to your website. If you’re not careful, though, it can also be a tremendous money sink. The key to seeing an excellent return on your investment is to understand the foundation of a smart AdWords strategy, and the first step…

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