Have you ever wondered how certain web pages make it to the top of Google search results? What are they doing that you’re not? Google...
read moreYour Guide to Online Reputation Management
August 4, 2021
Search for your business on Google. Like what you see? Is it a fair representation? First impressions count! The top 10 web pages on the...
read more4 Reasons Why You Need a Digital Marketing Strategist
July 28, 2021
Today, businesses must stand out from the supersaturated crowd and dominate in the ever-changing digital realm for businesses to succeed. To do this, your organization...
read moreDigital Reporting: Important Metrics to Track on a Website
July 21, 2021
High bounce rate, source, medium, unique page views, returning visitors — “what does all of this mean?” — we hear you cry! Yet, these are...
read moreWhy You Need a Content Planner and How to Create One
July 14, 2021
Keeping your marketing activities consistent with your brand’s vision and voice is crucial in any successful marketing strategy. One of the best ways to construct...
read moreWhat is B2B Lead Generation?
July 7, 2021
B2B lead generation is the process of identifying the ideal customers for your product or service and then attracting them to buy. Every new lead gives you the opportunity to nurture them into a customer. It is essential to B2B businesses as it helps you contact and engage with the right customers. The ultimate goal for B2B lead generation is to create a consistent and predictable stream of leads that you are likely to convert into customers. If your B2B lead generation strategy is implemented correctly through data-based decisions, it will bring you new customers and revenue, therefore allowing your business to grow.
read moreWhat is SEO and Why is it Important?
June 30, 2021
Search Engine Optimization is undoubtedly one of the most important factors to consider when creating or updating a website. But, you might be asking, what...
read more10 Digital Marketing Services to Help Your Business Grow
June 23, 2021
Your digital presence should be one of the most important factors considered in your business plan. More and more companies are making the shift towards...
read moreBlogger, Copywriter, Journalist: Here’s What You Need to Know
June 16, 2021
Blogger, copywriter, journalist, do you know the difference? Technology has made it easier than ever for businesses, big or small, to connect with their global audiences. And in a world driven by information and content, having a good writer is imperative to connect with your target audience. This is done through platforms such as blogs, websites, or social media. As a business looking to communicate with your customers, you might have come across the terms blogger, copywriter, or journalist. You may think you need all of these (and maybe you do!) However, how do you know which type of writer you need and why? In this post, we discuss each of the roles of a blogger, copywriter, and journalist and how to choose the right writer for your business.
read moreWhat Is Social Media Buying?
June 9, 2021
Have you been scrolling on social media and stopped on an ad that really caught your eye? Executing a Social Media Buying Plan Some successful ways that media agencies use to buy social media ads include: Manual Bidding A media agency bids for ad space on social media and manually manages the ads to reach the target customer base.
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