Blogging is an excellent way for business owners to connect with their target audience. Using this platform, they can inform potential customers about upcoming products. And the way to get to that audience is to make sure they can find you easily, using SEO (search engine optimization). Blogs also provide information that’s relevant to their…
When it comes to professional development, LinkedIn has always been the go-to choice for many businesses. However, certain features were lacking. And a failed attempt at developing a successful standalone app to foster group interaction left many organizational leaders looking elsewhere for a chance to grow professional communities. Earlier this year LinkedIn quietly pulled…
When it comes to building and maintaining a successful presence on the Internet, content is king. If you look at some of the most popular websites, you’ll notice they all have one thing in common: lots of high-quality, unique content. You should replicate this process with your own website by publishing trending content that people…
Where does your website rank in the search results for its target keyword? If it’s buried several pages deep (or not indexed at all), you won’t be receiving many visitors. And without visitors, you’ll face an uphill battle trying to promote your products or services. It all boils down to search rankings. You can promote…
As a business owner, your brand identity is everything. It’s more than just your business’s name; it’s the way in which your target audience perceives your brand. Failure to establish a relevant, memorable brand identity is a critical mistake that will place your business miles behind your competitors. So, how do you define your brand…
Your website is an extension of your brand, and as such, it should represent your brand in the most authentic and professional manner possible. If visitors view your website as being just another generic, poorly designed site with no real sense of cohesion, it could hurt your efforts to generate sales and conversions. How to…
Think Facebook is fazed out and irrelevant for your business? Think again. Facebook is the world’s leading social media networking site, with well over 2 billion monthly users. You’d be making a huge mistake to ignore this social and FREE media outlet for your online marketing strategy. But we don’t necessarily mean marketing solely to…
Have you thought about using YouTube to promote your business? Pretty good idea, considering YouTube is by far the world’s largest and most widely used video sharing website. By 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content watched by users every day. In…
Remember that Sarah McLachlan ad for the SPCA? It plays a reel of sad, injured, lonely and forgotten animals to the slow, melancholy tune of “Angel”. Talk about some strong content! I think at this point, we’ve all seen it! And, whether you’re an animal lover or not, it strikes a chord. Maybe…
Questions are a key component of getting to know someone. Whether it be a new colleague, friend or client, we use questions to understand the values, interests, fears and insights of a new person. Asking questions also shows interest, that you care about what they have to say. Yet, there’s a fine line…
Think about the most confident person you know. How is it you know they have confidence? What does it look like when they walk into a room? How does it feel? How do they speak to others? Do they look them in the eye? Shake their hand firmly? When you meet a…
Think about the last time you went to a networking event or conference, where you were meeting a lot of new people for the first time. You probably even prepared an opening line or introduction that you felt would connect with these new people. It’s pretty usual to be more thoughtful and strategic in…
The success of a family focused law firm depends on its relationship with its clients. This relationship needs to be built on communication and trust. And it begins with your firm’s marketing. In the digital age, most marketing happens online. The star of your online marketing strategy is your website. There are five things…
Whether you’re putting out content on a weekly, bi-weekly or monthly basis, you’ve probably found yourself in a pickle, struggling to come up with new, fresh ideas. We call that a “content roadblock.” Today, awareness and visibility for your brand is all about how search engines perceive and find your site. They want…