Optimizing a website to rank for a specific keyword or phrase isn’t an easy task, but it’s even harder to rank for local keywords. You may spend thousands of dollars on “link-building packages” and other dubious services, all to no avail. If this sounds like a familiar scenario, keep reading for some helpful tips on…
It doesn’t matter how small or large your practice is, healthcare marketing is sure to help you grow. Word of mouth advertising only goes so far, and you eventually reach a standstill. To make it in this competitive field, you need new strategies that provide a continuous flow of patients. We’ve put together a few…
Today specialists in the healthcare industry have a unique opportunity to connect with their patients and offer their services in a wider scope. With healthcare marketing, they will truly reach the people who could benefit most from their care. Due in part to evolving trends and habits of society, people are changing how they seek information…
Proper keyword research is an essential component in search engine optimization (SEO). You can’t expect to achieve a top search ranking for your website without first identifying relevant keywords. Unfortunately, many first-time webmasters make the mistake of targeting generic keywords, only to realize later that it’s next-to-impossible to rank for them. A smarter approach is…
Email and online advertising are two of the most powerful tools in the world of digital marketing. Using them properly gives your business a crucial edge over the competition. Two of the most important sites to advertise with are Google and Facebook. Using these sites, you can build your email list, which is your best…
Maintaining a high search ranking is important for all businesses. But if you own or manage a local business, you’ll want to rank high for those critical local-based searches. So, how exactly does Google determine local search rankings for these businesses? Here are some of the most influential LSO ranking signals. Google My Business Listing…
We’ve been talking about how potential customers can search for your local business. If you have not already, check out our latest posts about Google reviews! These posts will help you understand what they can do for your business. It’s also worth mentioning Google’s “3-pack” again. But unless you’re familiar with the term, you may…
In our last post, we covered the importance of Google reviews and why your business should be focusing on them (plus three ways to get them). If you haven’t read that post yet, take a second and check it out! You can find it here. Today we want to shift our focus on what you should be doing once…
Think about the last service you paid for. It could have been for a meal, car maintenance, housekeeping, etc. You might have thought, “Wow! They were really professional and had great service”, or even “I am never going back there again, and I’ll make sure to let my friends know to avoid this company.” Either…
What is authority and how does it influence your brand’s success? In the Content First Marketing community, we consider authority a core pillar of our brand philosophy. Authority: Establishes trust Creates lifelong relationships Makes your brand the expert Brings referrals and repeat customers So, how do you establish authority? By sharing accurate, informative content, which…
Do you operate a small business that relies on local traffic? You should invest the necessary time and resources into optimizing your website for your respective geographic keywords. Known as local search optimization — or LSO for short — it’s an essential component in maintaining a strong online presence. To learn more about LSO and…
Displaying your business’s name, address and phone number (known collectively as NAP) is a critical step in attracting new leads and sales. When a prospect is interested in learning more about your products or services, they may seek to contact you. And failure to include your NAP in visible areas such as your website and…
When was the last time that you searched for a local business’s contact information in the phone book? If it’s been a while, you aren’t alone. More and more consumers today are choosing the Internet for this task instead of the phone books, and for a good reason. It’s easier, faster and more accurate to…
Last week, we talked about how digital marketing can transform your small business. This week, we would like to focus on the fact that your prospective customers are always online. And you can spend countless hours building backlinks and promoting your website, but unless it contains high-quality content that’s relevant to your target audience, it’s…