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Getting to Know Your Customers in The Discovery Phase

Questions are a key component of getting to know someone. Whether it be a new colleague, friend or client, we use questions to understand the values, interests, fears and insights of a new person.   Asking questions also shows interest, that you care about what they have to say.   Yet, there’s a fine line…

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Does Your Brand Have Confidence?

Think about the most confident person you know. How is it you know they have confidence?   What does it look like when they walk into a room? How does it feel?   How do they speak to others? Do they look them in the eye? Shake their hand firmly?   When you meet a…

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Here’s How Not to Start A Sales Email

Think about the last time you went to a networking event or conference, where you were meeting a lot of new people for the first time. You probably even prepared an opening line or introduction that you felt would connect with these new people.   It’s pretty usual to be more thoughtful and strategic in…

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Digital Marketing for Family Focused Law Firms

The success of a family focused law firm depends on its relationship with its clients. This relationship needs to be built on communication and trust. And it begins with your firm’s marketing.   In the digital age, most marketing happens online. The star of your online marketing strategy is your website. There are five things…

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Four Ways to Beat Content Roadblock

Whether you’re putting out content on a weekly, bi-weekly or monthly basis, you’ve probably found yourself in a pickle, struggling to come up with new, fresh ideas.   We call that a “content roadblock.”   Today, awareness and visibility for your brand is all about how search engines perceive and find your site. They want…

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How to Spot A Domain Name Scam and Keep Your Information Safe

Do you own a domain name?   If you have a small business and a website, chances are you do! But, if you don’t, check out this helpful article on The Importance of Registering Your Own Domain Name.   Your domain name is the heart and soul of your website. We always recommend registering your own…

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Is Your Business Getting Left in the Dust? A Digital Marketing Tale

This week, I want to share a story with you about two entrepreneurs. My hope is that you will see yourself in them — their trials, tribulations, successes and failures — and come away with a greater sense of your entrepreneurial style.   Entrepreneurs From the Start From an early age, both Charles and Mark…

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Is Your Site Lost in the Search Engine Abyss?

Where are you currently spending your marketing dollars — radio, TV, print ads, digital?     The question on the minds of small business owners is: “How do I get someone to buy something?”  In 2018, that question often leads to: “How do I make search engines find and like my site?”   What does…

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Want to Stop Losing Qualified Prospects? Try Retargeting!

Did you know retargeting yields one of the highest returns on ad spending for advertisers?   Well… now that you do, we’re going dive into exactly how you can optimize your retargeting actions to remind users, who have already displayed interest in your site, how great your product or service is.   Essentially, retargeting is…

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Need Help with Headlines? We’ve Got You Covered

You know that feeling when you meet someone and right off the bat you just “click”? On the other hand, there are also instances where you meet someone and have the exact opposite experience.   It’s usually first impressions that form your most telling and influential opinions about someone.   When we think about content,…

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Why You Should Be Creating an Omni-Channel Experience for Your Consumers

When you think back to your favorite brands 10, 15 or 20 years ago, you basically had one, maybe two avenues of connecting with them, and it usually meant just in-person.   Nowadays, it doesn’t matter if you’re a small business (like us!) or a big name brand like Apple, connection is abundant and takes…

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Are You Up to Speed? How to Plan Your SEO Strategy for Your Business Website

  Search engine optimization (SEO) continues to evolve with each passing year. Needless to say, with the ever-changing landscape, what worked yesterday, last week or last year, can’t be counted on to work NOW.   When you spend countless hours of time, energy and money to build your website, you want to be sure your…

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Simple Ways to Make Email Deliverability Work for You

More than 100 billion emails are sent every day.   And, this number continues to grow. Even with the rise of social media, smartphones and other technologies, email marketing still reigns supreme when it comes to professional and business communications.   As the owner of a small business or as an entrepreneur, if you’re not…

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Make Ads Work for You: How to Optimize Your Adsense Earnings

Google’s revenue-sharing ad platform Adsense offers one of the easiest ways for bloggers and webmasters to monetize their websites.   Each time a qualified visitor clicks on one of your ads, you’ll earn a commission. While a single click isn’t going to yield much, you can generate decent paychecks by properly optimizing your Adsense ads…

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