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How to Spot A Domain Name Scam and Keep Your Information Safe

Do you own a domain name?   If you have a small business and a website, chances are you do! But, if you don’t, check out this helpful article on The Importance of Registering Your Own Domain Name.   Your domain name is the heart and soul of your website. We always recommend registering your own…

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Is Your Business Getting Left in the Dust? A Digital Marketing Tale

This week, I want to share a story with you about two entrepreneurs. My hope is that you will see yourself in them — their trials, tribulations, successes and failures — and come away with a greater sense of your entrepreneurial style.   Entrepreneurs From the Start From an early age, both Charles and Mark…

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Is Your Site Lost in the Search Engine Abyss?

Where are you currently spending your marketing dollars — radio, TV, print ads, digital?     The question on the minds of small business owners is: “How do I get someone to buy something?”  In 2018, that question often leads to: “How do I make search engines find and like my site?”   What does…

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Want to Stop Losing Qualified Prospects? Try Retargeting!

Did you know retargeting yields one of the highest returns on ad spending for advertisers?   Well… now that you do, we’re going dive into exactly how you can optimize your retargeting actions to remind users, who have already displayed interest in your site, how great your product or service is.   Essentially, retargeting is…

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Need Help with Headlines? We’ve Got You Covered

You know that feeling when you meet someone and right off the bat you just “click”? On the other hand, there are also instances where you meet someone and have the exact opposite experience.   It’s usually first impressions that form your most telling and influential opinions about someone.   When we think about content,…

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Why You Should Be Creating an Omni-Channel Experience for Your Consumers

When you think back to your favorite brands 10, 15 or 20 years ago, you basically had one, maybe two avenues of connecting with them, and it usually meant just in-person.   Nowadays, it doesn’t matter if you’re a small business (like us!) or a big name brand like Apple, connection is abundant and takes…

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Are You Up to Speed? How to Plan Your SEO Strategy for Your Business Website

  Search engine optimization (SEO) continues to evolve with each passing year. Needless to say, with the ever-changing landscape, what worked yesterday, last week or last year, can’t be counted on to work NOW.   When you spend countless hours of time, energy and money to build your website, you want to be sure your…

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Simple Ways to Make Email Deliverability Work for You

More than 100 billion emails are sent every day.   And, this number continues to grow. Even with the rise of social media, smartphones and other technologies, email marketing still reigns supreme when it comes to professional and business communications.   As the owner of a small business or as an entrepreneur, if you’re not…

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Make Ads Work for You: How to Optimize Your Adsense Earnings

Google’s revenue-sharing ad platform Adsense offers one of the easiest ways for bloggers and webmasters to monetize their websites.   Each time a qualified visitor clicks on one of your ads, you’ll earn a commission. While a single click isn’t going to yield much, you can generate decent paychecks by properly optimizing your Adsense ads…

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A Simple Guide to Starting Your Blog Today

Can you guess the biggest misconception small business owners have about blogging?   Actually, there are two.   The first is that it doesn’t “apply” to their industry. In other words, they believe their customers aren’t interested in reading a blog relating to their product or service.   The second is that creating a blog…

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Let’s Talk About Customer Relationship Management

If you’ve never heard of Customer Relationship Management (CRM), don’t fret. We’re here to explain it all in simple, easy-to-understand terms. This way, you’ll hopefully learn how it can benefit your business in big ways.   So, What Is CRM? Customer relationship management refers to the strategies and processes businesses use to manage interactions with…

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3 Questions About Nurture Marketing

At Content.First Marketing, one of our favorite things is to see businesses grow.   There is nothing more satisfying than helping a client attract new customers, increase their revenue, and establish a strong brand identity.   We have a lot of small business owners come to us with similar objectives. They understand their brand, but…

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What to Do If Your Content Fails

It happens to the best of us. You plan, you organize and you create what you hope will be a stellar content campaign. And then, despite your best efforts, it falls flat. In moments like these, the most important thing isn’t just what happened to cause the “failure”, but how you respond and move forward….

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8 Must-Know Copywriting Tips for More Conversions

The secret to effective copywriting is more than just words — it’s also largely about visual appeal. Certain elements like the headline, subheadings, and how text is organized makes all the difference in the amount of time a user will spend on your page and conversions. Get more conversions with these must-know copywriting tips:  …

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