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A Simple Guide to Starting Your Blog Today

Can you guess the biggest misconception small business owners have about blogging?   Actually, there are two.   The first is that it doesn’t “apply” to their industry. In other words, they believe their customers aren’t interested in reading a blog relating to their product or service.   The second is that creating a blog…

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Let’s Talk About Customer Relationship Management

If you’ve never heard of Customer Relationship Management (CRM), don’t fret. We’re here to explain it all in simple, easy-to-understand terms. This way, you’ll hopefully learn how it can benefit your business in big ways.   So, What Is CRM? Customer relationship management refers to the strategies and processes businesses use to manage interactions with…

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3 Questions About Nurture Marketing

At Content.First Marketing, one of our favorite things is to see businesses grow.   There is nothing more satisfying than helping a client attract new customers, increase their revenue, and establish a strong brand identity.   We have a lot of small business owners come to us with similar objectives. They understand their brand, but…

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What to Do If Your Content Fails

It happens to the best of us. You plan, you organize and you create what you hope will be a stellar content campaign. And then, despite your best efforts, it falls flat. In moments like these, the most important thing isn’t just what happened to cause the “failure”, but how you respond and move forward….

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8 Must-Know Copywriting Tips for More Conversions

The secret to effective copywriting is more than just words — it’s also largely about visual appeal. Certain elements like the headline, subheadings, and how text is organized makes all the difference in the amount of time a user will spend on your page and conversions. Get more conversions with these must-know copywriting tips:  …

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Are You Making the Most of Your Online Marketing Presence?

The Internet has revolutionized the way businesses market their products and services. No longer are companies forced to rely on outdated promotional techniques with minimal gains on their investment. Thanks to the Internet, companies can place their products and services in front of millions of people, many of whom are eager to make a purchase….

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How to Ask for Referrals (And Get Them!)

A referred customer will always cost less to acquire than a cold lead. You’re also more likely to retain loyal customers who have been referred than a non-referred customer. With that in mind, referrals are one of the most important lead generation strategies for your business! Yet, how do you encourage your customers to refer…

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Promoting Your Site Doesn’t Have to Break the Bank

Want to generate more traffic to your site, increase brand awareness, and grow your business? You can achieve all of this WITHOUT spending a dime. Bottom line: you need web traffic to get more conversions and generate sales. There are dozens of ways to do so: some paid and others, free. Here are the top…

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Should I Register More Than One Domain Name?

Several years ago we had a client who had previously worked with web designer who set up their company’s domain name. At the time, it didn’t seem like such a big deal, and the client trusted the designer completely. Without going into too much detail, the relationship turned sour. And because the client hadn’t registered…

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Why Workflow is Core to Your Content Strategy

Uh-oh! It’s Thursday evening and you meant to post your latest blog on Wednesday morning. Somehow it fell through the cracks of the mountain of tasks you have on your plate, and the post isn’t even written yet! The worst part is, this is a reoccuring problem. You know the important of valuable content to…

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Break These Email Marketing Habits!

Email can be one of the most credible and lucrative content marketing strategies if you know how to use it. But what is more important than knowing how to use it, is knowing why certain best practices work. Once you know what works (especially for your brand and your customers), you’re able to test and…

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Your Guide to Online Reputation Management

Last year, Pepsi put out an unfortunate ad that went viral in a mere matter of minutes — and not for good reasons. What was intended to be a message of peace and understanding backfired completely, and the internet was there for every second of it. Within a blink of an eye, Pepsi, a world-famous,…

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Three Metrics That Don’t Mean as Much as You Think

There’s no better way to understand your site visitors and how they’re interacting with your content than than by using cold, hard data. That being said, it’s easy to get swept up in what the marketing world calls “vanity metrics.” They can be misleading and ultimately not indicative of how your brand is performing in…

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How to Write Copy Your Readers Will Remember

When you see good copy, it’s hard to overlook. All at once it is compelling, engaging, informational and entertaining — how do they do it? What makes great copy, and how can you start to write great copy that your audience will remember? You don’t have to be born an excellent copywriter to write great…

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