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StoryBrand: 7 Steps to an Effective Marketing Strategy

Everyone loves a good story. It’s simply human nature to crave a strong, clear, focused narrative. To create good marketing, you need to tell a story with your brand that compels customers to buy from you. When writing your brand’s story, clarity and coherence are key. People don’t necessarily buy the best products and services;…

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5 Elements Every Homepage Must Have

A website homepage can make or break a business. For a homepage to be effective, it must: Look good Effectively present the product or service it offers Encourage potential customer to buy. To do these things, there are five elements the page must have. CLICK HERE TO WATCH A VIDEO or continue reading below. 1….

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9 LinkedIn Networking Mistakes That Will Harm Your Brand

LinkedIn is arguably the best online space for professional marketing and networking. When done right, it offers the opportunity to expand your network, enhance the credibility of yourself and your brand and connect with lucrative clients and partners. If you’re making any of these nine networking mistakes on LinkedIn, you could be harming your brand…

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Undeniable Reasons Why Your Business Needs a Blog

You might be thinking, “I don’t know anything about blogging,” or maybe you already have a blog but it’s not generating much traffic, so you’ve decided it’s a waste of time. Or maybe you think a blog isn’t relevant to your industry — or isn’t useful for building trust and authority. If so, think again….

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5 Essential Blueprints for Your Brand’s Story

Humans naturally crave stories. It’s in our DNA. Stories offer a basis for relatability — something we can see ourselves in; something we can emotionally connect to. The biggest selling point of storytelling is how apt a consumer is to remember your story, rather than simple facts and figures. As a brand, you need a…

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16 Ways to Score Big on Email Deliverability

It’s no surprise we love content marketing — email marketing being a big component of that. However, your emails, regardless of how great they are, are completely useless if they don’t wind up in anyone’s inbox. Furthermore, if your emails aren’t getting delivered, you’re wasting precious time, energy and resources. Email deliverability is the foundation…

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5 Ways to Boost Your Social Media Campaign

Social media has exploded in recent years, becoming one of the most effective forms of online advertising. Whether you run a brick-and-mortar retail store, e-commerce site, affiliate website, or if you are just a local service provider, you can benefit from the use of social media. Maintaining an active presence on networks like Facebook and…

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2 Simple Guides For Google AdWords & Facebook to Expertly Drive Traffic

For business owners, a primary objective is to drive sales and generate fresh leads. This usually means formulating traffic- and lead-generating campaigns. The goal of such campaigns is to: Entice customers to make a purchase Gather contact details via sign-up page, lead magnet or subscriber list Increase site traffic and exposure to your information Google…

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Finding Your Unique Brand Voice

As you weave your way through the world of social media, blogging and web copy, you may find yourself asking: what is my brand voice? Establishing and maintaining a consistent brand voice will form the way customers, and prospects perceive and view your business. Consider a few examples: Apple is famous for short, to-the-point taglines….

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How to Get and Improve Yelp Reviews For Your Business

Yelp ranks very well on Google and other search engines. It has the capacity to dramatically impact how your business is received by customers. What’s more, Yelp is growing! It’s more than just restaurants and cafes — it’s any and every service-based business. Now’s your chance to get ahead of the curve by creating a…

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5 Benefits of Video Marketing

Online videos have revolutionized the way companies promote their products. With faster Internet connections and advanced media playback software, online video is now easier to access. If you’re skeptical of video marketing, keep reading to learn the five benefits it has to offer. 1) Videos are Shared on Social Media Social media networks offer the…

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8 Ways to Optimize Your Online Sales Funnel

A sales funnel is a highly effective way to nurture prospects through the conversion process, encouraging them to buy your products or services. Instead of blasting your ads to a large audience and not following up with those users you can customize your advertising/marketing experience to yield a stronger response and more sales. For helpful…

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Why Your Social Media Strategy Is Falling Flat

Not all strategies are created equal. Are your social media efforts hitting the mark or falling flat and ultimately wasting your time? Just because you’re posting and sharing, doesn’t guarantee social media success. Here’s why your social media strategy may be falling flat. No Visual Content We live in a day and age of scrolling…

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Must-Know Terms for Content Marketers

Every week we throw a lot of important content marketing info at you. Hopefully, all of its lands and offers valuable insight to taking your business to the next level in the name of content marketing. However, we realize some of the terms we use may be completely over your head. After all, the world…

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