What’s at the heart of a strong marketing strategy? It’s your marketing message. What’s a marketing message? It’s simple: it tells your audience what the...
read moreMarket Segmentation and Your Digital Marketing Strategy
March 18, 2020
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As a business owner, you know how important it is to meet the needs of your potential and existing customers. And you are well-versed in...
read moreWhy Niche Marketing Works for Small Businesses
March 11, 2020
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You’ve tried hard to market your business and even went to great lengths with your marketing strategy. Yet, nothing seems to work as well as...
read moreShould You Hire a Lead Generation Specialist?
March 6, 2020
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Despite digital marketing’s upward trend, many businesses remain clueless about lead generation, much less know who specializes in generating leads. As a result, they might...
read moreVideos on Websites: Do You Need a Video Production Company?
February 27, 2020
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In the digital marketing world, you need to be super creative if you want to outperform your competitors. We know that video is king, and...
read moreWhy Is Confidence a Must for Owners to Grow Their Businesses?
January 31, 2020
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Last week, we spoke about letting the customer guide your business and your marketing. This week, we continue our discussion about a marketing mindset for...
read moreFor Businesses, What Should Make Up A Marketing Budget?
January 27, 2020
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Do you know the major components of a marketing budget? There are actually different factors for small, mid and large businesses. Even though any size...
read moreBusiness Owners: Let Your Customer Be Your Guide
January 23, 2020
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We’ve heard of the adage, “The customer is always right.” In today’s digital world, negative comments about products and services can spread like fire. Should...
read moreWhy Use Digital Marketing vs a General Marketing Agency?
January 16, 2020
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In marketing, you want to position your products and services in the best possible way. You’ve probably noticed the general trend this past decade. In...
read moreDigital Marketing for BHRT Physicians Means Maximizing Care
January 10, 2020
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In a recent article, we talked about the need for digital marketing for concierge medicine practices. So, can this apply to BHRT physicians as well?...
read moreWhy You Need a Marketing Calendar and How to Create One
January 3, 2020
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Will 2020 be the year you establish a Marketing Calendar? There’s an old saying that goes like this: “Something terrible happens if you don’t promote...
read moreWhy Sustained Leads in Digital Marketing Matter for Healthcare
December 26, 2019
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How do modern consumers behave when it comes to purchasing a product or service for the first time? According to a recent report, most consumers...
read moreHow Can Digital Marketing Help Concierge Medicine Providers?
December 18, 2019
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The practice of concierge medicine, or its variants like retainer or membership medicine, or direct care practice (DPC) has been inundated with a lot of...
read moreOnline Searches: Digital Marketing Tips for Primary Care Physicians
December 12, 2019
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Family practice or primary care physicians (be it a general practitioner, nurse practitioner, or physician assistant) need to know the basics of healthcare marketing to...
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