Search engines look for hundreds of different signals to determine where and how to rank websites in their respective index. Google, for instance, uses its top three ranking signals: backlinks, content and RankBrain. But there’s another ranking signal that’s particularly important for search engine optimization: page titles. Using the right title tags on your webpages…
Who doesn’t want to get something for free? Just hearing the word “FREE” is enough to attract users’ attention, driving them to take action for a chance to win the honey pot. As a business owner, you can use this to your advantage by hosting contests and sweepstakes on social media networking sites like Facebook….
Social media continues to grow larger and more widespread with each passing year. According to the website SocialMediaToday, more than 2.7 billion people use social media networking sites. That number translates into nearly a third of the entire global population. And more specifically, a third of the American population interacts with social media at least ten…
Part of maintaining a successful website involves changing the design from time to time. Doing so may add both aesthetic and functional value to your site, reinforcing its dominance as an authority figure in your respective niche. But how do you know when it’s time to redesign your website? Website Has Long Load Times? Long…
Do you operate a blog, e-commerce site, forum, or any other type of website? No matter which kind, you’ll want to make sure it’s accessible to everyone, including users with disabilities. According to a recent Global Economics of Disability Report, approximately 1.3 billion people in the world (18% of the population) has some type of…
What is your brand voice? Big companies like Red Bull, Coca-Cola, Google, and Microsoft are fully aware of their respective voice and how it impacts sales. However, smaller businesses and entrepreneurs often overlook their brand voice. But a strong brand voice can have a significant impact on your business, as it establishes your business as…
2018 is coming to a close, and naturally we are all in a period of reflection; contemplating our past year as well as what to expect and hope to accomplish in the coming year. At Content First Marketing, we’ve been looking at the latest digital marketing innovations and assessing the trends that we think will…
There’s an old saying that goes like this: “Something terrible happens if you don’t promote — nothing happens.” But, you want something to happen with your business. You want it to thrive, grow and make money. To do that, you have to promote your products and services. How Is There Time to Market When You’re…
We all know the importance of publishing fresh, high-quality content to your website on a regular basis. It gives visitors a reason to return while encouraging higher search rankings in the process. Google even says that publishing content is the “single most important thing you can do.” While there are dozens of different types of…
Online videos have revolutionized the way companies promote their products. With faster Internet connections and advanced media playback software, online video is now easier to access than ever. Not sure if video marketing could help your business? Keep reading to learn the top 10 benefits it has to offer. 1. Video Is Search Engine-Friendly…
With the holiday season upon us, there’s no better time than now to optimize your digital marketing campaigns. Consumers in the U.S. spent roughly $691 billion during the 2017 holidays, up 5.5 percent the year prior. Of course, market analysts believe this number will be even higher this year, with the average shopper spending $1,007….
After creating a new post for your blog, you should work to actively promote it. Some blog posts will immediately receive traffic once published, but others may require some legwork. So, what are some effective ways to promote your blog posts? Six Ways to Promote Your Blog Posts 1. Notify Your Subscribers One of the…
Top search engines have been changing their algorithms over the last year or so to make topic-based content supreme. In addition, your business competitors have been silently developing their SEO strategies while simultaneously updating their webpages to match. With all this, you may realize that your site isn’t doing the most for your business. …
Traffic is a direct indication of a blog’s success. The more traffic your blog receives, the more sales/conversions you’ll make; it’s just that simple. While you can always use paid advertising to boost your blog’s traffic, a more cost-effective solution is to craft posts that naturally attract visitors. Five Ways to Generate More Traffic…