As a healthcare provider, you want to give the best care and service to your patients. Your goal is not just to attain an excellent health outcome to address their health concerns, but also achieve great patient satisfaction, which shows in patient reviews. And these reviews lead us to discuss healthcare marketing and The Net…
It’s midyear. But don’t worry — it’s not yet too late to take a look at your 2019 health care marketing budget strategy. Whether you’re new to your practice or have been in the healthcare industry for a while, you DO need health marketing. After all, your medical practice is at stake, and in the…
In today’s world, marketing is necessary to evolve, even in industries you wouldn’t typically expect—like healthcare. And there are some marketing mistakes you’ll want to avoid. Keep reading to find out! To sustain, or nurture, your practice and be able to offer your services to more and more patients, you must adapt in ways that…
Optimizing a website to rank for a specific keyword or phrase isn’t an easy task, but it’s even harder to rank for local keywords. You may spend thousands of dollars on “link-building packages” and other dubious services, all to no avail. If this sounds like a familiar scenario, keep reading for some helpful tips on…
It doesn’t matter how small or large your practice is, healthcare marketing is sure to help you grow. Word of mouth advertising only goes so far, and you eventually reach a standstill. To make it in this competitive field, you need new strategies that provide a continuous flow of patients. We’ve put together a few…
Email and online advertising are two of the most powerful tools in the world of digital marketing. Using them properly gives your business a crucial edge over the competition. Two of the most important sites to advertise with are Google and Facebook. Using these sites, you can build your email list, which is your best…
We’ve been talking about how potential customers can search for your local business. If you have not already, check out our latest posts about Google reviews! These posts will help you understand what they can do for your business. It’s also worth mentioning Google’s “3-pack” again. But unless you’re familiar with the term, you may…
What is authority and how does it influence your brand’s success? In the Content First Marketing community, we consider authority a core pillar of our brand philosophy. Authority: Establishes trust Creates lifelong relationships Makes your brand the expert Brings referrals and repeat customers So, how do you establish authority? By sharing accurate, informative content, which…
Do you operate a small business that relies on local traffic? You should invest the necessary time and resources into optimizing your website for your respective geographic keywords. Known as local search optimization — or LSO for short — it’s an essential component in maintaining a strong online presence. To learn more about LSO and…
Last week, we talked about how digital marketing can transform your small business. This week, we would like to focus on the fact that your prospective customers are always online. And you can spend countless hours building backlinks and promoting your website, but unless it contains high-quality content that’s relevant to your target audience, it’s…
There are approximately 28 million small businesses with fewer than 500 employees operating in the United States, according to the U.S. Census Bureau. Unfortunately, though, many of these businesses are forced to close their doors. Statistics show that 8 out of 10 small businesses fail within the first 18 months. But the good news is…
Many small businesses even now still do not have a website, according to a this study conducted by Redshift Research survey and commissioned by GoDaddy. A website is an invaluable marketing and promotional tool for small businesses, allowing them to reach a larger audience with minimal work. Rather than focusing your efforts strictly on traditional (and…
Do you own or operate a local business? If so, you are probably well aware of the importance of advertising. But when 99% of your revenue comes from local residents, advertising can be difficult. Buying banner ads on high-traffic websites won’t work, as the vast majority of users who see those ads are not within…
Are you planning a pay-per-click (PPC) marketing campaign, social media marketing, email or just an organic search marketing campaign? One of the first steps toward success is researching relevant keywords. You can’t expect to launch a successful digital marketing campaign without first identifying target keywords. These keywords are essentially what you will build your…