You want your business to be as successful as possible, and that means reaching as many people as possible, right? Not necessarily. A core part of any successful marketing campaign is defining the target audience. Business owners sometimes make the mistake of assuming that the best move is to try to target the widest audience…
You’ve created a budget, and you want the best ROI for every dollar you spend. So, where do you allocate funds for your health care marketing campaign? Current data on healthcare marketing shows that medical practices have increased their budget for digital campaigns. Given these trends, you may want to consider online advertising on a…
In our previous blog, we’ve shown you how generating leads may be simple. But what about converting those leads into actual customers, and in the healthcare provider’s case, into patients? You need to nurture relationships with your patients to keep them loyal and get their referrals. In this blog, we discuss nurture marketing for your…
According to the recent February 2019 CMO Survey on 2,556 top marketers in the U.S., healthcare marketing leaders expect to increase their marketing budget for the next 12 months by almost 15%. And the hope is that the marketing will improve the amount of quick leads coming in, and that these leads will convert to…
Healthcare marketing is more confusing to navigate for health practitioners than diagnosing their patients. Healthcare companies now invest billions in marketing. And if you have a private practice, you may end up doing all the health care marketing. To top it all, digital and online marketing have emerged in the past thirteen years as a new…
Marketing in the healthcare industry isn’t just marketing. Aside from knowing your basic marketing concepts, you want to make sure you adhere to the regulatory standards set by the industry. So, how does SEO come into play for healthcare marketing? When you began your healthcare practice, your bottom line was your patients’ health outcomes. You…
If you have ever wondered if email marketing is vital to the success of your healthcare practice, read on. In a 2017 survey conducted by Econsultancy in partnership with Adestra, 73% of 1,200 marketers still deem email marketing to be an excellent deliverer of return on investment with SEO coming close at 72% and content…
As a healthcare provider, you want to give the best care and service to your patients. Your goal is not just to attain an excellent health outcome to address their health concerns, but also achieve great patient satisfaction, which shows in patient reviews. And these reviews lead us to discuss healthcare marketing and The Net…
It’s midyear. But don’t worry — it’s not yet too late to take a look at your 2019 health care marketing budget strategy. Whether you’re new to your practice or have been in the healthcare industry for a while, you DO need health marketing. After all, your medical practice is at stake, and in the…
In today’s world, marketing is necessary to evolve, even in industries you wouldn’t typically expect—like healthcare. And there are some marketing mistakes you’ll want to avoid. Keep reading to find out! To sustain, or nurture, your practice and be able to offer your services to more and more patients, you must adapt in ways that…
Optimizing a website to rank for a specific keyword or phrase isn’t an easy task, but it’s even harder to rank for local keywords. You may spend thousands of dollars on “link-building packages” and other dubious services, all to no avail. If this sounds like a familiar scenario, keep reading for some helpful tips on…
It doesn’t matter how small or large your practice is, healthcare marketing is sure to help you grow. Word of mouth advertising only goes so far, and you eventually reach a standstill. To make it in this competitive field, you need new strategies that provide a continuous flow of patients. We’ve put together a few…
Email and online advertising are two of the most powerful tools in the world of digital marketing. Using them properly gives your business a crucial edge over the competition. Two of the most important sites to advertise with are Google and Facebook. Using these sites, you can build your email list, which is your best…
We’ve been talking about how potential customers can search for your local business. If you have not already, check out our latest posts about Google reviews! These posts will help you understand what they can do for your business. It’s also worth mentioning Google’s “3-pack” again. But unless you’re familiar with the term, you may…