What’s at the heart of a strong marketing strategy? It’s your marketing message. What’s a marketing message? It’s simple: it tells your audience what the...read more
Market Segmentation and Your Digital Marketing Strategy
As a business owner, you know how important it is to meet the needs of your potential and existing customers. And you are well-versed in...read more
Why Niche Marketing Works for Small Businesses
You’ve tried hard to market your business and even went to great lengths with your marketing strategy. Yet, nothing seems to work as well as...read more
Should You Hire a Lead Generation Specialist?
Despite digital marketing’s upward trend, many businesses remain clueless about lead generation, much less know who specializes in generating leads. As a result, they might...read more
Videos on Websites: Do You Need a Video Production Company?
In the digital marketing world, you need to be super creative if you want to outperform your competitors. We know that video is king, and...read more
Why Is Confidence a Must for Owners to Grow Their Businesses?
Last week, we spoke about letting the customer guide your business and your marketing. This week, we continue our discussion about a marketing mindset for...read more
Business Owners: Let Your Customer Be Your Guide
We’ve heard of the adage, “The customer is always right.” In today’s digital world, negative comments about products and services can spread like fire. Should...read more
Why Use Digital Marketing vs a General Marketing Agency?
In marketing, you want to position your products and services in the best possible way. You’ve probably noticed the general trend this past decade. In...read more
Digital Marketing for BHRT Physicians Means Maximizing Care
In a recent article, we talked about the need for digital marketing for concierge medicine practices. So, can this apply to BHRT physicians as well?...read more
Why You Need a Marketing Calendar and How to Create One
Will 2020 be the year you establish a Marketing Calendar? There’s an old saying that goes like this: “Something terrible happens if you don’t promote...read more
Why Sustained Leads in Digital Marketing Matter for Healthcare
How do modern consumers behave when it comes to purchasing a product or service for the first time? According to a recent report, most consumers...read more
How Can Digital Marketing Help Concierge Medicine Providers?
The practice of concierge medicine, or its variants like retainer or membership medicine, or direct care practice (DPC) has been inundated with a lot of...read more
Online Searches: Digital Marketing Tips for Primary Care Physicians
Family practice or primary care physicians (be it a general practitioner, nurse practitioner, or physician assistant) need to know the basics of healthcare marketing to...read more
Start Planning Your Small Business Marketing for 2020
Is your business achieving its full potential? For many small business owners, it isn’t their product or service that’s holding them back, it’s their marketing...read more