Category: Advertising and Marketing

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Understanding How Authority Influences Brand Success

What is authority and how does it influence your brand’s success? In the Content First Marketing community, we consider authority a core pillar of our brand philosophy. Authority: Establishes trust Creates lifelong relationships Makes your brand the expert Brings referrals and repeat customers So, how do you establish authority? By sharing accurate, informative content, which…

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Developing a Stronger Content Marketing Strategy

Last week, we talked about how digital marketing can transform your small business. This week, we would like to focus on the fact that your prospective customers are always online. And you can spend countless hours building backlinks and promoting your website, but unless it contains high-quality content that’s relevant to your target audience, it’s…

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How Digital Marketing Can Transform Your Small Business

There are approximately 28 million small businesses with fewer than 500 employees operating in the United States, according to the U.S. Census Bureau. Unfortunately, though, many of these businesses are forced to close their doors. Statistics show that 8 out of 10 small businesses fail within the first 18 months. But the good news is…

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6 Things You Should Do After Launching a Business Website

Many small businesses even now still do not have a website, according to a this study conducted by Redshift Research survey and commissioned by GoDaddy. A website is an invaluable marketing and promotional tool for small businesses, allowing them to reach a larger audience with minimal work. Rather than focusing your efforts strictly on traditional (and…

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Effective Online Marketing Ideas for Local Businesses

Do you own or operate a local business? If so, you are probably well aware of the importance of advertising. But when 99% of your revenue comes from local residents, advertising can be difficult. Buying banner ads on high-traffic websites won’t work, as the vast majority of users who see those ads are not within…

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The Secret Anatomy of a Good Headline

If you’re reading this, I’ve inevitably caught your attention and my headline “worked.” How did I do this? What caught your eye and made you click? For starters, words on a page are more than just descriptors. Copywriting is the cornerstone of effective marketing. The right choice of words have the power to compel a…

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How to Create the Right Page Titles for Your Website

Search engines look for hundreds of different signals to determine where and how to rank websites in their respective index. Google, for instance, uses its top three ranking signals: backlinks, content and RankBrain. But there’s another ranking signal that’s particularly important for search engine optimization: page titles. Using the right title tags on your webpages…

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6 Tips for Hosting Contests on Social Media

Who doesn’t want to get something for free? Just hearing the word “FREE” is enough to attract users’ attention, driving them to take action for a chance to win the honey pot. As a business owner, you can use this to your advantage by hosting contests and sweepstakes on social media networking sites like Facebook….

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What’s Your Social Media ‘Voice’?

Social media continues to grow larger and more widespread with each passing year. According to the website SocialMediaToday, more than 2.7 billion people use social media networking sites. That number translates into nearly a third of the entire global population. And more specifically, a third of the American population interacts with social media at least ten…

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Why Your Website Should Be ‘Accessible’

Do you operate a blog, e-commerce site, forum, or any other type of website? No matter which kind, you’ll want to make sure it’s accessible to everyone, including users with disabilities. According to a recent Global Economics of Disability Report, approximately 1.3 billion people in the world (18% of the population) has some type of…

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Elements of a Successful Brand Voice

What is your brand voice? Big companies like Red Bull, Coca-Cola, Google, and Microsoft are fully aware of their respective voice and how it impacts sales. However, smaller businesses and entrepreneurs often overlook their brand voice. But a strong brand voice can have a significant impact on your business, as it establishes your business as…

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Digital Marketing Trends For 2019

2018 is coming to a close, and naturally we are all in a period of reflection; contemplating our past year as well as what to expect and hope to accomplish in the coming year. At Content First Marketing, we’ve been looking at the latest digital marketing innovations and assessing the trends that we think will…

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Why You Need a Marketing Calendar and How to Create One

There’s an old saying that goes like this: “Something terrible happens if you don’t promote — nothing happens.” But, you want something to happen with your business. You want it to thrive, grow and make money. To do that, you have to promote your products and services. How Is There Time to Market When You’re…

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What Is Evergreen Content for Websites?

We all know the importance of publishing fresh, high-quality content to your website on a regular basis. It gives visitors a reason to return while encouraging higher search rankings in the process. Google even says that publishing content is the “single most important thing you can do.” While there are dozens of different types of…

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