Category: Advertising and Marketing

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Generate More Traffic to Your Blog Posts

Traffic is a direct indication of a blog’s success. The more traffic your blog receives, the more sales/conversions you’ll make; it’s just that simple. While you can always use paid advertising to boost your blog’s traffic, a more cost-effective solution is to craft posts that naturally attract visitors.   Five Ways to Generate More Traffic…

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The 5-Step Approach for Blog Post SEO

Blogging is an excellent way for business owners to connect with their target audience. Using this platform, they can inform potential customers about upcoming products. And the way to get to that audience is to make sure they can find you easily, using SEO (search engine optimization). Blogs also provide information that’s relevant to their…

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Six Steps to Defining Your Brand

As a business owner, your brand identity is everything. It’s more than just your business’s name; it’s the way in which your target audience perceives your brand. Failure to establish a relevant, memorable brand identity is a critical mistake that will place your business miles behind your competitors. So, how do you define your brand…

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Making Facebook Work for Your Business

Think Facebook is fazed out and irrelevant for your business? Think again. Facebook is the world’s leading social media networking site, with well over 2 billion monthly users. You’d be making a huge mistake to ignore this social and FREE media outlet for your online marketing strategy. But we don’t necessarily mean marketing solely to…

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Promoting Your Business with YouTube

Have you thought about using YouTube to promote your business? Pretty good idea, considering YouTube is by far the world’s largest and most widely used video sharing website.   By 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content watched by users every day. In…

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Supercharge Your Content With Emotions That Click With Your Buyers

Remember that Sarah McLachlan ad for the SPCA? It plays a reel of sad, injured, lonely and forgotten animals to the slow, melancholy tune of “Angel”. Talk about some strong content!   I think at this point, we’ve all seen it! And, whether you’re an animal lover or not, it strikes a chord.   Maybe…

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Getting to Know Your Customers in The Discovery Phase

Questions are a key component of getting to know someone. Whether it be a new colleague, friend or client, we use questions to understand the values, interests, fears and insights of a new person.   Asking questions also shows interest, that you care about what they have to say.   Yet, there’s a fine line…

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Does Your Brand Have Confidence?

Think about the most confident person you know. How is it you know they have confidence?   What does it look like when they walk into a room? How does it feel?   How do they speak to others? Do they look them in the eye? Shake their hand firmly?   When you meet a…

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Here’s How Not to Start A Sales Email

Think about the last time you went to a networking event or conference, where you were meeting a lot of new people for the first time. You probably even prepared an opening line or introduction that you felt would connect with these new people.   It’s pretty usual to be more thoughtful and strategic in…

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Digital Marketing for Family Focused Law Firms

The success of a family focused law firm depends on its relationship with its clients. This relationship needs to be built on communication and trust. And it begins with your firm’s marketing.   In the digital age, most marketing happens online. The star of your online marketing strategy is your website. There are five things…

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Four Ways to Beat Content Roadblock

Whether you’re putting out content on a weekly, bi-weekly or monthly basis, you’ve probably found yourself in a pickle, struggling to come up with new, fresh ideas.   We call that a “content roadblock.”   Today, awareness and visibility for your brand is all about how search engines perceive and find your site. They want…

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Is Your Business Getting Left in the Dust? A Digital Marketing Tale

This week, I want to share a story with you about two entrepreneurs. My hope is that you will see yourself in them — their trials, tribulations, successes and failures — and come away with a greater sense of your entrepreneurial style.   Entrepreneurs From the Start From an early age, both Charles and Mark…

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Is Your Site Lost in the Search Engine Abyss?

Where are you currently spending your marketing dollars — radio, TV, print ads, digital?     The question on the minds of small business owners is: “How do I get someone to buy something?”  In 2018, that question often leads to: “How do I make search engines find and like my site?”   What does…

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Want to Stop Losing Qualified Prospects? Try Retargeting!

Did you know retargeting yields one of the highest returns on ad spending for advertisers?   Well… now that you do, we’re going dive into exactly how you can optimize your retargeting actions to remind users, who have already displayed interest in your site, how great your product or service is.   Essentially, retargeting is…

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