Category: Advertising

blog-img

Make Ads Work for You: How to Optimize Your Adsense Earnings

Google’s revenue-sharing ad platform Adsense offers one of the easiest ways for bloggers and webmasters to monetize their websites.   Each time a qualified visitor clicks on one of your ads, you’ll earn a commission. While a single click isn’t going to yield much, you can generate decent paychecks by properly optimizing your Adsense ads…

Read more
blog-img

6 Ways Generate Traffic To a Newsletter

The number of subscribers your newsletter has is a direct indication of its success. If few visitors are submitting their email addresses, then it’s not going to yield many benefits regarding marketing power. Unfortunately, you won’t get many newsletter subscribers unless you put forth the effort to advertise your squeeze page. Don’t get me wrong,…

Read more
blog-img

Consultant? Here’s Why You Need a Digital Content Marketing Strategy

For a consulting firm to gain credibility with a prospect, it needs to convey competency in its specialty. Creating a solid digital content marketing strategy is an optimal way for consulting firms to convey their competency, build trust and gain credibility with prospects. However, this can be challenging for many consultancies. Why? Because a common…

Read more
blog-img

3 Site Analytics Not to Miss

Google Analytics is a top-notch resource for small business owners and entrepreneurs, looking for a simple, effective tool to analyze their website traffic. The best part, it’s FREE! When you look at your site analytics and content marketing strategy, you must ask yourself: Why am I interested in these analytics? Why did I start creating content…

Read more
blog-img

5 Easy Ways to Boost Online Sales

Does your business rely on online sales? Here are some simple and effective ways to boost your revenue. Cross-Promote Walmart and Amazon do it, so why aren’t you? Cross-promoting similar products is an excellent way to increase sales and best of all, it doesn’t cost a dime! If a customer adds a dog collar to…

Read more
blog-img

The Scoop on Inbound Marketing and Why You Should Use it

There are countless ways to promote a product, service and brand. Basic word-of-mouth, social media, pay-per-click (PPC) and mail advertisements are all great ways to promote your product. While some of these techniques may work, others could prove to be nothing more than a financial black hole, draining your resources while leaving you nothing to…

Read more
blog-img

How to Create the Right Page Titles for Your Website

Search engines look for hundreds of different signals to determine where and how to rank websites in their respective index. Google, for instance, recently revealed its top three ranking signals: backlinks, content and RankBrain. But there’s another ranking signal that’s particularly important for search engine optimization: page titles. Using the right title tags on your…

Read more
blog-img

How to Manage Your Brand’s Online Reputation

As a business owner, your reputation is everything. If your target audience perceives your brand as being untrustworthy or unprofessional, they’ll probably choose one of your competitors instead. So, what steps can you take to manage your brand’s online reputation? Google Alerts One of the most useful tools for online reputation management is Google Alerts….

Read more
blog-img

The Importance of Registering Your Own Domain Name

The domain name is the heart and soul of your website. As such, it’s essential that you register your own domain name and not allow a third-party to register it for you. Unfortunately, many newcomers assume that it’s okay for their web host, web design company, or some other third-party to do it for them….

Read more
blog-img

Google Adwords Introduces Two New Video Formats

Google launched two new video-based ad formats for its per-per-click advertising platform Adwords recently: TrueView for Shopping and Shopping ads on YouTube. The new ad formats seek to capitalize on the ever-growing medium of video, which has grown exponentially over the past few years. To learn more about Trueview for Shopping and Shopping ads on…

Read more
blog-img

Planning Your SEO Strategy

Search engine optimization (SEO) continues to evolve with each passing year. A tactic that may have worked last year could offer little-to-no value this year — or worse, it may have a negative impact on your site’s search ranking. This is why it’s paramount that webmasters plan their SEO strategy in advance, using the latest,…

Read more
blog-img

Generating Backlinks Through Content

Ask any seasoned webmaster and he or she will agree: backlinks play a critical role in where a website ranks in the search engines. Webmasters with a high number of backlinks from authoritative, relevant sources will rank higher than similar websites with few-to-no backlinks. But Google has cracked down on manipulative link building practices in…

Read more
blog-img

5 Tips to Maximize Your Adsense Earnings

Google’s revenue-sharing ad platform Adsense offers one of the easiest ways for bloggers and webmasters to monetize their websites. Each time a qualified visitor clicks on one of your ads, you’ll earn a commission. While a single click isn’t going to yield much, you can generate decent paychecks by properly optimizing your Adsense ads for…

Read more
blog-img

5 Reasons Why You Should Advertise on Facebook

Still haven’t jumped on the Facebook bandwagon? Whether you run an online business, a local business, or both, Facebook is a powerful tool that can be used to attract new customers and generate more sales. Just check out the following five reasons why every business owner should use the world’s most popular social media network….

Read more
Contact us