Category: Brand Identity

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What’s Your Social Media ‘Voice’?

Social media continues to grow larger and more widespread with each passing year. According to the website SocialMediaToday, more than 2.7 billion people use social media networking sites. That number translates into nearly a third of the entire global population. And more specifically, a third of the American population interacts with social media at least ten…

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Six Steps to Defining Your Brand

As a business owner, your brand identity is everything. It’s more than just your business’s name; it’s the way in which your target audience perceives your brand. Failure to establish a relevant, memorable brand identity is a critical mistake that will place your business miles behind your competitors. So, how do you define your brand…

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