What’s at the heart of a strong marketing strategy? It’s your marketing message. What’s a marketing message? It’s simple: it tells your audience what the...read more
Why Is Confidence a Must for Owners to Grow Their Businesses?
Last week, we spoke about letting the customer guide your business and your marketing. This week, we continue our discussion about a marketing mindset for...read more
Promote Your Practice with This Unique Marketing Plan
If you read all the digital marketing strategies of marketing companies, you’ll find most of them saying the same things. Most will give a checklist...read more
Understanding How Authority Influences Brand Success
What is authority and how does it influence your brand’s success? In the Content First Marketing community, we consider authority a core pillar of our...read more
What’s Your Social Media ‘Voice’?
Social media continues to grow larger and more widespread with each passing year. According to the website SocialMediaToday, more than 2.7 billion people use social media...read more
Six Steps to Defining Your Brand
As a business owner, your brand identity is everything. It’s more than just your business’s name; it’s the way in which your target audience perceives...read more