Category: Content Relationship Management Systems

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Four Ways to Beat Content Roadblock

Whether you’re putting out content on a weekly, bi-weekly or monthly basis, you’ve probably found yourself in a pickle, struggling to come up with new, fresh ideas.   We call that a “content roadblock.”   Today, awareness and visibility for your brand is all about how search engines perceive and find your site. They want…

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Make Ads Work for You: How to Optimize Your Adsense Earnings

Google’s revenue-sharing ad platform Adsense offers one of the easiest ways for bloggers and webmasters to monetize their websites.   Each time a qualified visitor clicks on one of your ads, you’ll earn a commission. While a single click isn’t going to yield much, you can generate decent paychecks by properly optimizing your Adsense ads…

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Let’s Talk About Customer Relationship Management

If you’ve never heard of Customer Relationship Management (CRM), don’t fret. We’re here to explain it all in simple, easy-to-understand terms. This way, you’ll hopefully learn how it can benefit your business in big ways.   So, What Is CRM? Customer relationship management refers to the strategies and processes businesses use to manage interactions with…

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What to Do If Your Content Fails

It happens to the best of us. You plan, you organize and you create what you hope will be a stellar content campaign. And then, despite your best efforts, it falls flat. In moments like these, the most important thing isn’t just what happened to cause the “failure”, but how you respond and move forward….

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Why Workflow is Core to Your Content Strategy

Uh-oh! It’s Thursday evening and you meant to post your latest blog on Wednesday morning. Somehow it fell through the cracks of the mountain of tasks you have on your plate, and the post isn’t even written yet! The worst part is, this is a reoccuring problem. You know the important of valuable content to…

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Why Are People Unliking My Facebook?

The number of likes on your Facebook page is a direct indication of your popularity and how many people are seeing your content. More likes means more brand awareness and hopefully more sales. But, what happens when your numbers start dropping and people are actually unliking your page? Don’t get discouraged! Instead, get strategic and…

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Consultant? Here’s Why You Need a Digital Content Marketing Strategy

For a consulting firm to gain credibility with a prospect, it needs to convey competency in its specialty. Creating a solid digital content marketing strategy is an optimal way for consulting firms to convey their competency, build trust and gain credibility with prospects. However, this can be challenging for many consultancies. Why? Because a common…

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Ways to Repurpose Existing Content into Something Fresh

When it comes to your content strategy, you don’t need to reinvent the wheel every time you put something out.   If the content you’re putting out is good, relevant and highly valuable to your audience, there’s no reason why you shouldn’t be repurposing it, to get it in front of as many eyes as…

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Copywriting & Content Marketing: What’s the Difference?

The digital sphere of content marketing and copywriting can be difficult to navigate, especially if you’re new to the game. This article aims to demystify the difference between copywriting and content marketing, as well as best practices for both, so you can generate more site traffic and convert more leads. The Short Answer Content Marketing…

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How to Build an Undeniably “Clickable” Call-to-Action

In most blog posts, emails, web pages, etc. there contains a call-to-action (CTA.) CTAs are an important part of the lead generation process and essentially ask your audience to do something; to take action. Without CTAs, especially compelling ones, you’ll be hard-pressed to get your audience on your landing page, unless they already know what…

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Are You Using #Hashtags to Your Benefit?

Hashtags have quickly become one of the most effective search mechanisms for internet users. Simply put, if you’re not using hashtags as part of your content strategy, you are missing out on a serious social media connection with your audience. What Is a Hashtag? Don’t worry if “hashtag” is a totally new concept to you…

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5 Elements Every Homepage Must Have

A website homepage can make or break a business. For a homepage to be effective, it must: Look good Effectively present the product or service it offers Encourage potential customer to buy. To do these things, there are five elements the page must have. CLICK HERE TO WATCH A VIDEO or continue reading below. 1….

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Content Ideas For Your Website or Blog

When it comes to building popular websites and blogs, content really is king. Google has even said that the single most important factor used in determining a site’s ranking is content. Publishing unique, relevant content will give visitors a reason to return to your site, which in turn boosts its popularity and search ranking.But how…

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What Can a CRM System Do For Your Business?

First, let’s talk a little about what CRM (Customer Relationship Management) means. Customer relationship management refers to the strategies and processes businesses use to mange interactions with customers, sales prospects and suppliers. CRM focuses on building and maintaining long-lasting relationships with all stakeholders (not to be confused with shareholders). A CRM system is software that…

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