Category: Marketing

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Six Steps to Defining Your Brand

As a business owner, your brand identity is everything. It’s more than just your business’s…

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Making Facebook Work for Your Business

Think Facebook is fazed out and irrelevant for your business? Think again. Facebook is the…

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Supercharge Your Content With Emotions That Click With Your Buyers

Remember that Sarah McLachlan ad for the SPCA? It plays a reel of sad, injured,…

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Getting to Know Your Customers in The Discovery Phase

Questions are a key component of getting to know someone. Whether it be a new…

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Does Your Brand Have Confidence?

Think about the most confident person you know. How is it you know they have…

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Here’s How Not to Start A Sales Email

Think about the last time you went to a networking event or conference, where you…

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Digital Marketing for Family Focused Law Firms

The success of a family focused law firm depends on its relationship with its clients….

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Four Ways to Beat Content Roadblock

Whether you’re putting out content on a weekly, bi-weekly or monthly basis, you’ve probably found…

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Is Your Business Getting Left in the Dust? A Digital Marketing Tale

This week, I want to share a story with you about two entrepreneurs. My hope…

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Want to Stop Losing Qualified Prospects? Try Retargeting!

Did you know retargeting yields one of the highest returns on ad spending for advertisers?…

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Need Help with Headlines? We’ve Got You Covered

You know that feeling when you meet someone and right off the bat you just…

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Why You Should Be Creating an Omni-Channel Experience for Your Consumers

When you think back to your favorite brands 10, 15 or 20 years ago, you…

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Simple Ways to Make Email Deliverability Work for You

More than 100 billion emails are sent every day.   And, this number continues to…

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Make Ads Work for You: How to Optimize Your Adsense Earnings

Google’s revenue-sharing ad platform Adsense offers one of the easiest ways for bloggers and webmasters…

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