Category: Marketing

blog-img

How to Create the Right Page Titles for Your Website

Search engines look for hundreds of different signals to determine where and how to rank websites in their respective index. Google, for instance, uses its top three ranking signals: backlinks, content and RankBrain. But there’s another ranking signal that’s particularly important for search engine optimization: page titles. Using the right title tags on your webpages…

Read more
blog-img

6 Tips for Hosting Contests on Social Media

Who doesn’t want to get something for free? Just hearing the word “FREE” is enough to attract users’ attention, driving them to take action for a chance to win the honey pot. As a business owner, you can use this to your advantage by hosting contests and sweepstakes on social media networking sites like Facebook….

Read more
blog-img

What’s Your Social Media ‘Voice’?

Social media continues to grow larger and more widespread with each passing year. According to the website SocialMediaToday, more than 2.7 billion people use social media networking sites. That number translates into nearly a third of the entire global population. And more specifically, a third of the American population interacts with social media at least ten…

Read more
blog-img

Why Your Website Should Be ‘Accessible’

Do you operate a blog, e-commerce site, forum, or any other type of website? No matter which kind, you’ll want to make sure it’s accessible to everyone, including users with disabilities. According to a recent Global Economics of Disability Report, approximately 1.3 billion people in the world (18% of the population) has some type of…

Read more
blog-img

Elements of a Successful Brand Voice

What is your brand voice? Big companies like Red Bull, Coca-Cola, Google, and Microsoft are fully aware of their respective voice and how it impacts sales. However, smaller businesses and entrepreneurs often overlook their brand voice. But a strong brand voice can have a significant impact on your business, as it establishes your business as…

Read more
blog-img

Why You Need a Marketing Calendar and How to Create One

There’s an old saying that goes like this: “Something terrible happens if you don’t promote — nothing happens.” But, you want something to happen with your business. You want it to thrive, grow and make money. To do that, you have to promote your products and services. How Is There Time to Market When You’re…

Read more
blog-img

What Is Evergreen Content for Websites?

We all know the importance of publishing fresh, high-quality content to your website on a regular basis. It gives visitors a reason to return while encouraging higher search rankings in the process. Google even says that publishing content is the “single most important thing you can do.” While there are dozens of different types of…

Read more
blog-img

Top 10 Benefits of Video Marketing

Online videos have revolutionized the way companies promote their products. With faster Internet connections and advanced media playback software, online video is now easier to access than ever. Not sure if video marketing could help your business? Keep reading to learn the top 10 benefits it has to offer.   1. Video Is Search Engine-Friendly…

Read more
blog-img

Digital Marketing Campaigns for the Holidays

With the holiday season upon us, there’s no better time than now to optimize your digital marketing campaigns. Consumers in the U.S. spent roughly $691 billion during the 2017 holidays, up 5.5 percent the year prior. Of course, market analysts believe this number will be even higher this year, with the average shopper spending $1,007….

Read more
blog-img

Promoting Your Blog Posts Is Easier Than Ever

After creating a new post for your blog, you should work to actively promote it. Some blog posts will immediately receive traffic once published, but others may require some legwork. So, what are some effective ways to promote your blog posts? Six Ways to Promote Your Blog Posts 1. Notify Your Subscribers One of the…

Read more
blog-img

Six Steps to Defining Your Brand

As a business owner, your brand identity is everything. It’s more than just your business’s name; it’s the way in which your target audience perceives your brand. Failure to establish a relevant, memorable brand identity is a critical mistake that will place your business miles behind your competitors. So, how do you define your brand…

Read more
blog-img

Making Facebook Work for Your Business

Think Facebook is fazed out and irrelevant for your business? Think again. Facebook is the world’s leading social media networking site, with well over 2 billion monthly users. You’d be making a huge mistake to ignore this social and FREE media outlet for your online marketing strategy. But we don’t necessarily mean marketing solely to…

Read more
blog-img

Supercharge Your Content With Emotions That Click With Your Buyers

Remember that Sarah McLachlan ad for the SPCA? It plays a reel of sad, injured, lonely and forgotten animals to the slow, melancholy tune of “Angel”. Talk about some strong content!   I think at this point, we’ve all seen it! And, whether you’re an animal lover or not, it strikes a chord.   Maybe…

Read more
blog-img

Getting to Know Your Customers in The Discovery Phase

Questions are a key component of getting to know someone. Whether it be a new colleague, friend or client, we use questions to understand the values, interests, fears and insights of a new person.   Asking questions also shows interest, that you care about what they have to say.   Yet, there’s a fine line…

Read more
Contact us