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Category: Marketing

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The Net Promoter System and Healthcare Marketing

As a healthcare provider, you want to give the best care and service to your patients. Your goal is not just to attain an excellent health outcome to address their health concerns, but also achieve great patient satisfaction, which shows in patient reviews. And these reviews lead us to discuss healthcare marketing and The Net…

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Your 2019 Guide to a Health Care Marketing Budget

It’s midyear. But don’t worry — it’s not yet too late to take a look at your 2019 health care marketing budget strategy. Whether you’re new to your practice or have been in the healthcare industry for a while, you DO need health marketing. After all, your medical practice is at stake, and in the…

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Marketing Mistakes that May Cost You

In today’s world, marketing is necessary to evolve, even in industries you wouldn’t typically expect—like healthcare. And there are some marketing mistakes you’ll want to avoid. Keep reading to find out! To sustain, or nurture, your practice and be able to offer your services to more and more patients, you must adapt in ways that…

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How To Rank For Local Keywords

Optimizing a website to rank for a specific keyword or phrase isn’t an easy task, but it’s even harder to rank for local keywords. You may spend thousands of dollars on “link-building packages” and other dubious services, all to no avail. If this sounds like a familiar scenario, keep reading for some helpful tips on…

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5 Ways Healthcare Marketing Can Help Your Business Grow

It doesn’t matter how small or large your practice is, healthcare marketing is sure to help you grow. Word of mouth advertising only goes so far, and you eventually reach a standstill. To make it in this competitive field, you need new strategies that provide a continuous flow of patients. We’ve put together a few…

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How Does Google’s 3-Pack Affect My Business?

We’ve been talking about how potential customers can search for your local business. If you have not already, check out our latest posts about Google reviews! These posts will help you understand what they can do for your business. It’s also worth mentioning Google’s “3-pack” again. But unless you’re familiar with the term, you may…

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How Digital Marketing Can Transform Your Small Business

There are approximately 28 million small businesses with fewer than 500 employees operating in the United States, according to the U.S. Census Bureau. Unfortunately, though, many of these businesses are forced to close their doors. Statistics show that 8 out of 10 small businesses fail within the first 18 months. But the good news is…

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How to Create the Right Page Titles for Your Website

Search engines look for hundreds of different signals to determine where and how to rank websites in their respective index. Google, for instance, uses its top three ranking signals: backlinks, content and RankBrain. But there’s another ranking signal that’s particularly important for search engine optimization: page titles. Using the right title tags on your webpages…

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6 Tips for Hosting Contests on Social Media

Who doesn’t want to get something for free? Just hearing the word “FREE” is enough to attract users’ attention, driving them to take action for a chance to win the honey pot. As a business owner, you can use this to your advantage by hosting contests and sweepstakes on social media networking sites like Facebook….

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What’s Your Social Media ‘Voice’?

Social media continues to grow larger and more widespread with each passing year. According to the website SocialMediaToday, more than 2.7 billion people use social media networking sites. That number translates into nearly a third of the entire global population. And more specifically, a third of the American population interacts with social media at least ten…

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Why Your Website Should Be ‘Accessible’

Do you operate a blog, e-commerce site, forum, or any other type of website? No matter which kind, you’ll want to make sure it’s accessible to everyone, including users with disabilities. According to a recent Global Economics of Disability Report, approximately 1.3 billion people in the world (18% of the population) has some type of…

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Elements of a Successful Brand Voice

What is your brand voice? Big companies like Red Bull, Coca-Cola, Google, and Microsoft are fully aware of their respective voice and how it impacts sales. However, smaller businesses and entrepreneurs often overlook their brand voice. But a strong brand voice can have a significant impact on your business, as it establishes your business as…

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Why You Need a Marketing Calendar and How to Create One

There’s an old saying that goes like this: “Something terrible happens if you don’t promote — nothing happens.” But, you want something to happen with your business. You want it to thrive, grow and make money. To do that, you have to promote your products and services. How Is There Time to Market When You’re…

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What Is Evergreen Content for Websites?

We all know the importance of publishing fresh, high-quality content to your website on a regular basis. It gives visitors a reason to return while encouraging higher search rankings in the process. Google even says that publishing content is the “single most important thing you can do.” While there are dozens of different types of…

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