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Category: Marketing

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How to Segment Your Leads to Grow Your Business

One of the biggest mistakes business owners and marketers make is treating every lead the…

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Nurture Marketing In Unlikely Places

I get a lot of questions about just exactly what “nurture marketing” is. For a…

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Why Are People Unliking My Facebook?

The number of likes on your Facebook page is a direct indication of your popularity…

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8 Tips to Launch a Successful Pay-Per-Click Campaign

PPC stands for pay-per-click and is a type of digital marketing where marketers pay every…

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Understanding How Authority Influences Brand Success

What is authority and how does it influence your brand’s success? In the Content First…

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How to Find the Best Leads for Your Business

Successful online marketing will bring your business an ever-increasing number of leads every day. This…

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Analytics: What’s All the Fuss About?

When you think of your marketing strategy a couple of things probably come to mind…

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A Beginner’s Guide to Nurture Marketing

With the boom of technology and spike of customer awareness, people have more options than…

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The Difference Between B2C and B2B Email Marketing

If you’re like 60% of content marketers, you’re using email marketing and hopefully gaining positive…

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Why Video Is Important for Your Brand and How to Craft Compelling Content

Video is one of the most important marketing tools for consumers in this day and…

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StoryBrand: 7 Steps to an Effective Marketing Strategy

Everyone loves a good story. It’s simply human nature to crave a strong, clear, focused…

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5 Elements Every Homepage Must Have

A website homepage can make or break a business. For a homepage to be effective,…

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Using Google and Facebook Ads to Build Your Mailing List

Email and online advertising are two of the most powerful tools in the world of…

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9 LinkedIn Networking Mistakes That Will Harm Your Brand

LinkedIn is arguably the best online space for professional marketing and networking. When done right,…

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