Category: Business Operations

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8 Tips to Launch a Successful Pay-Per-Click Campaign

PPC stands for pay-per-click and is a type of digital marketing where marketers pay every time someone clicks their ad. PPC allows marketers to pay for visitors to come to their site, in return for strategic and timely ad placement that will ensure it winds up in front of the right consumers. So, how do…

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Your Branding Pitch

Whenever you meet a new prospect or partner, it’s important to be able to communicate the gist of your brand in a few short sentences. Your branding pitch is a concise definition of your brand that will tell someone exactly what you do. Think, 30 seconds or less! The ultimate key of your pitch is…

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How to Successfully Host Your First Webinar

Webinars are an amazing tool for attracting new clients and growing your business. Chance are you’ve attended a webinar or two and can recognize the benefits as a viewer. If you’ve never hosted a webinar before, the idea can seem a bit daunting and perhaps even intimidating! But, when the benefits are so plentiful, you’d…

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Analytics: What’s All the Fuss About?

When you think of your marketing strategy a couple of things probably come to mind such as content, copywriting, campaigns, SEO and so on. Lurking in the background is the black sheep of the marketing family, analytics. No one wants to talk about them, yet they’re arguably one of the most important components of monitoring…

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How to Get and Improve Yelp Reviews For Your Business

Yelp ranks very well on Google and other search engines. It has the capacity to dramatically impact how your business is received by customers. What’s more, Yelp is growing! It’s more than just restaurants and cafes — it’s any and every service-based business. Now’s your chance to get ahead of the curve by creating a…

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8 Ways to Optimize Your Online Sales Funnel

A sales funnel is a highly effective way to nurture prospects through the conversion process, encouraging them to buy your products or services. Instead of blasting your ads to a large audience and not following up with those users you can customize your advertising/marketing experience to yield a stronger response and more sales. For helpful…

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Creating Meaningful Connections Using the Twenty Seed Game

Are you interested in generating leads without using a sales pitch! Well, Douglas Ritter has written a book, The Twenty Seed Game, to help you do so. In his book, Ritter describes his effective networking process that builds strong, meaningful connections with others, leading to new business. He calls these connections seed plants. But the seed plant…

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How to Create an Effective ‘About Us’ Page

An “about us” page is an essential tool for small business owners and entrepreneurs. It’s designed to convey key points of information to your target audience, telling them a little bit about your business, how it was started, who’s behind it, and why you’re the best. Unfortunately, many business owners overlook the importance of an…

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