Last week, we spoke about letting the customer guide your business and your marketing. This week, we continue our discussion about a marketing mindset for...read more
For Businesses, What Should Make Up A Marketing Budget?
Do you know the major components of a marketing budget? There are actually different factors for small, mid and large businesses. Even though any size...read more
Why Use Digital Marketing vs a General Marketing Agency?
In marketing, you want to position your products and services in the best possible way. You’ve probably noticed the general trend this past decade. In...read more
Why You Need a Marketing Calendar and How to Create One
Will 2020 be the year you establish a Marketing Calendar? There’s an old saying that goes like this: “Something terrible happens if you don’t promote...read more
How Can Digital Marketing Help Concierge Medicine Providers?
The practice of concierge medicine, or its variants like retainer or membership medicine, or direct care practice (DPC) has been inundated with a lot of...read more
Eight Effective Ways to Promote Your Business in 2020
Promoting products or services that truly offer value is necessary when it comes to running a business. This is something every small business owner understands,...read more
Will Pay-Per-Click Campaigns Work for Your Business?
You’ve created a budget, and you want the best ROI for every dollar you spend. So, where do you allocate funds for your health care...read more
Using Digital Marketing to Boost Patient Engagement
Gone are the days when doctors assume the know-it-all role. Patients no longer want to take the backseat when it comes to their medical care....read more
Lead Generation Tactics for Healthcare Marketing
Healthcare marketing is more confusing to navigate for health practitioners than diagnosing their patients. Healthcare companies now invest billions in marketing. And if you have a...read more
Three Effective SEO Practices for Healthcare Marketing
Marketing in the healthcare industry isn’t just marketing. Aside from knowing your basic marketing concepts, you want to make sure you adhere to the regulatory...read more
How Effective Is Your Business Digital Marketing Strategy?
In today’s business environment, a strong digital marketing strategy is all but essential.Nearly all business owners understand the importance and value of digital marketing. However,...read more
Digital Marketing: Using Social Media to Reach More Patients
We’ve talked about social media and its influence in digital marketing and healthcare a few times before. And when it comes to healthcare, patients want...read more
Build Your Mailing List with Google and Facebook Ads
Email and online advertising are two of the most powerful tools in the world of digital marketing. Using them properly gives your business a crucial...read more
Developing a Stronger Content Marketing Strategy
Last week, we talked about how digital marketing can transform your small business. This week, we would like to focus on the fact that your...read more