Category: Digital Marketing

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How to Create the Right Page Titles for Your Website

Search engines look for hundreds of different signals to determine where and how to rank websites in their respective index. Google, for instance, uses its top three ranking signals: backlinks, content and RankBrain. But there’s another ranking signal that’s particularly important for search engine optimization: page titles. Using the right title tags on your webpages…

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6 Tips for Hosting Contests on Social Media

Who doesn’t want to get something for free? Just hearing the word “FREE” is enough to attract users’ attention, driving them to take action for a chance to win the honey pot. As a business owner, you can use this to your advantage by hosting contests and sweepstakes on social media networking sites like Facebook….

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What’s Your Social Media ‘Voice’?

Social media continues to grow larger and more widespread with each passing year. According to the website SocialMediaToday, more than 2.7 billion people use social media networking sites. That number translates into nearly a third of the entire global population. And more specifically, a third of the American population interacts with social media at least ten…

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Digital Marketing Trends For 2019

2018 is coming to a close, and naturally we are all in a period of reflection; contemplating our past year as well as what to expect and hope to accomplish in the coming year. At Content First Marketing, we’ve been looking at the latest digital marketing innovations and assessing the trends that we think will…

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Why You Need a Marketing Calendar and How to Create One

There’s an old saying that goes like this: “Something terrible happens if you don’t promote — nothing happens.” But, you want something to happen with your business. You want it to thrive, grow and make money. To do that, you have to promote your products and services. How Is There Time to Market When You’re…

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What Is Evergreen Content for Websites?

We all know the importance of publishing fresh, high-quality content to your website on a regular basis. It gives visitors a reason to return while encouraging higher search rankings in the process. Google even says that publishing content is the “single most important thing you can do.” While there are dozens of different types of…

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Top 10 Benefits of Video Marketing

Online videos have revolutionized the way companies promote their products. With faster Internet connections and advanced media playback software, online video is now easier to access than ever. Not sure if video marketing could help your business? Keep reading to learn the top 10 benefits it has to offer.   1. Video Is Search Engine-Friendly…

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Digital Marketing Campaigns for the Holidays

With the holiday season upon us, there’s no better time than now to optimize your digital marketing campaigns. Consumers in the U.S. spent roughly $691 billion during the 2017 holidays, up 5.5 percent the year prior. Of course, market analysts believe this number will be even higher this year, with the average shopper spending $1,007….

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Upgrade Your Content Strategy With Topic Clusters

Top search engines have been changing their algorithms over the last year or so to make topic-based content supreme. In addition, your business competitors have been silently developing their SEO strategies while simultaneously updating their webpages to match. With all this, you may realize that your site isn’t doing the most for your business.  …

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Enhance Your Business Networking with LinkedIn’s New Group Features

When it comes to professional development, LinkedIn has always been the go-to choice for many businesses. However, certain features were lacking. And a failed attempt at developing a successful standalone app to foster group interaction left many organizational leaders looking elsewhere for a chance to grow professional communities.   Earlier this year LinkedIn quietly pulled…

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Get Your Site’s Content Up To Speed to Keep and Gain Followers

When it comes to building and maintaining a successful presence on the Internet, content is king. If you look at some of the most popular websites, you’ll notice they all have one thing in common: lots of high-quality, unique content. You should replicate this process with your own website by publishing trending content that people…

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Five Ways to Boost Search Rankings

Where does your website rank in the search results for its target keyword? If it’s buried several pages deep (or not indexed at all), you won’t be receiving many visitors. And without visitors, you’ll face an uphill battle trying to promote your products or services. It all boils down to search rankings. You can promote…

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Six Tips to Creating the Best Website

Your website is an extension of your brand, and as such, it should represent your brand in the most authentic and professional manner possible. If visitors view your website as being just another generic, poorly designed site with no real sense of cohesion, it could hurt your efforts to generate sales and conversions. How to…

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Making Facebook Work for Your Business

Think Facebook is fazed out and irrelevant for your business? Think again. Facebook is the world’s leading social media networking site, with well over 2 billion monthly users. You’d be making a huge mistake to ignore this social and FREE media outlet for your online marketing strategy. But we don’t necessarily mean marketing solely to…

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