Text Us

Category: Digital Marketing

blog-img

Will Pay-Per-Click Campaigns Work for Your Business?

You’ve created a budget, and you want the best ROI for every dollar you spend. So, where do you allocate funds for your health care marketing campaign? Current data on healthcare marketing shows that medical practices have increased their budget for digital campaigns. Given these trends, you may want to consider online advertising on a…

Read more
blog-img

Using Digital Marketing to Boost Patient Engagement

Gone are the days when doctors assume the know-it-all role. Patients no longer want to take the backseat when it comes to their medical care. Today we are talking about patient engagement. In the past, patients went to their doctor’s office with more questions than answers about their health. Now, most patients have looked up…

Read more
blog-img

Lead Generation Tactics for Healthcare Marketing

Healthcare marketing is more confusing to navigate for health practitioners than diagnosing their patients. Healthcare companies now invest billions in marketing. And if you have a private practice, you may end up doing all the health care marketing. To top it all, digital and online marketing have emerged in the past thirteen years as a new…

Read more
blog-img

Three Effective SEO Practices for Healthcare Marketing

Marketing in the healthcare industry isn’t just marketing. Aside from knowing your basic marketing concepts, you want to make sure you adhere to the regulatory standards set by the industry. So, how does SEO come into play for healthcare marketing? When you began your healthcare practice, your bottom line was your patients’ health outcomes. You…

Read more
blog-img

How Effective Is Your Business Digital Marketing Strategy?

In today’s business environment, a strong digital marketing strategy is all but essential.Nearly all business owners understand the importance and value of digital marketing. However, a deep understanding of the nuances of a well-rounded, digital marketing strategy is most often left to specialists. This guide will point out the characteristics of an effective digital marketing…

Read more
blog-img

Digital Marketing: Using Social Media to Reach More Patients

We’ve talked about social media and its influence in digital marketing and healthcare a few times before. And when it comes to healthcare, patients want to hear experiences from other patients.  Doctors and healthcare providers won’t have all the answers. That’s why patients and caregivers are seeking health advice through channels, including online discussion forums, blogs, and social…

Read more
blog-img

Build Your Mailing List with Google and Facebook Ads

Email and online advertising are two of the most powerful tools in the world of digital marketing. Using them properly gives your business a crucial edge over the competition. Two of the most important sites to advertise with are Google and Facebook. Using these sites, you can build your email list, which is your best…

Read more
blog-img

Developing a Stronger Content Marketing Strategy

Last week, we talked about how digital marketing can transform your small business. This week, we would like to focus on the fact that your prospective customers are always online. And you can spend countless hours building backlinks and promoting your website, but unless it contains high-quality content that’s relevant to your target audience, it’s…

Read more
blog-img

How Digital Marketing Can Transform Your Small Business

There are approximately 28 million small businesses with fewer than 500 employees operating in the United States, according to the U.S. Census Bureau. Unfortunately, though, many of these businesses are forced to close their doors. Statistics show that 8 out of 10 small businesses fail within the first 18 months. But the good news is…

Read more
blog-img

6 Things You Should Do After Launching a Business Website

Many small businesses even now still do not have a website, according to a this study conducted by Redshift Research survey and commissioned by GoDaddy. A website is an invaluable marketing and promotional tool for small businesses, allowing them to reach a larger audience with minimal work. Rather than focusing your efforts strictly on traditional (and…

Read more
blog-img

Effective Online Marketing Ideas for Local Businesses

Do you own or operate a local business? If so, you are probably well aware of the importance of advertising. But when 99% of your revenue comes from local residents, advertising can be difficult. Buying banner ads on high-traffic websites won’t work, as the vast majority of users who see those ads are not within…

Read more
blog-img

7 Mistakes to Avoid When Researching Keywords

  Are you planning a pay-per-click (PPC) marketing campaign, social media marketing, email or just an organic search marketing campaign? One of the first steps toward success is researching relevant keywords. You can’t expect to launch a successful digital marketing campaign without first identifying target keywords. These keywords are essentially what you will build your…

Read more
blog-img

The Secret Anatomy of a Good Headline

If you’re reading this, I’ve inevitably caught your attention and my headline “worked.” How did I do this? What caught your eye and made you click? For starters, words on a page are more than just descriptors. Copywriting is the cornerstone of effective marketing. The right choice of words have the power to compel a…

Read more
blog-img

5 Habits That Can Kill Your Website’s Credibility

Sally heard about a money saving deal on beautiful custom-made baby blankets from a friend. So, she went to the URL given and noticed the colors and logos seemed off. She felt uneasy and decided to shop elsewhere online. She went to the big stores’ websites where at least she knows and trusts what they…

Read more
Contact us