Email and online advertising are two of the most powerful tools in the world of digital marketing. Before you set up your Google ad, the first thing to do is some keyword research to determine which words and phrases your intended audience is most likely to enter on Google search, which ultimately determines who sees your ads.
read moreDeveloping a Stronger Content Marketing Strategy
Last week, we talked about how digital marketing can transform your small business. This week, we would like to focus on the fact that your...
read moreHow Digital Marketing Can Transform Your Small Business
There are approximately 28 million small businesses with fewer than 500 employees operating in the United States, according to the U.S. Census Bureau. Unfortunately, though,...
read more6 Things You Should Do After Launching a Business Website
Many small businesses even now still do not have a website, according to a this study conducted by Redshift Research survey and commissioned by GoDaddy. A...
read moreEffective Online Marketing Ideas for Local Businesses
Do you own or operate a local business? If so, you are probably well aware of the importance of advertising. But when 99% of your...
read more7 Mistakes to Avoid When Researching Keywords
Are you planning a pay-per-click (PPC) marketing campaign, social media marketing, email or just an organic search marketing campaign? One of the first steps...
read moreThe Secret Anatomy of a Good Headline
If you’re reading this, I’ve inevitably caught your attention and my headline “worked.” How did I do this? What caught your eye and made you...
read more5 Habits That Can Kill Your Website’s Credibility
Sally heard about a money saving deal on beautiful custom-made baby blankets from a friend. So, she went to the URL given and noticed the...
read more7 Ways to Attract Subscribers With Your Landing Page
Recently, we have talked about improving your company’s website and using social media for successful digital marketing. But today we’d like to hone in on...
read moreHow to Create the Right Page Titles for Your Website
Search engines look for hundreds of different signals to determine where and how to rank websites in their respective index. Google, for instance, uses its...
read more