Category: Social Media

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Top 10 Benefits of Video Marketing

Online videos have revolutionized the way companies promote their products. With faster Internet connections and advanced media playback software, online video is now easier to access than ever. Not sure if video marketing could help your business? Keep reading to learn the top 10 benefits it has to offer.   1. Video Is Search Engine-Friendly…

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Enhance Your Business Networking with LinkedIn’s New Group Features

When it comes to professional development, LinkedIn has always been the go-to choice for many businesses. However, certain features were lacking. And a failed attempt at developing a successful standalone app to foster group interaction left many organizational leaders looking elsewhere for a chance to grow professional communities.   Earlier this year LinkedIn quietly pulled…

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Get Your Site’s Content Up To Speed to Keep and Gain Followers

When it comes to building and maintaining a successful presence on the Internet, content is king. If you look at some of the most popular websites, you’ll notice they all have one thing in common: lots of high-quality, unique content. You should replicate this process with your own website by publishing trending content that people…

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Making Facebook Work for Your Business

Think Facebook is fazed out and irrelevant for your business? Think again. Facebook is the world’s leading social media networking site, with well over 2 billion monthly users. You’d be making a huge mistake to ignore this social and FREE media outlet for your online marketing strategy. But we don’t necessarily mean marketing solely to…

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Want to Stop Losing Qualified Prospects? Try Retargeting!

Did you know retargeting yields one of the highest returns on ad spending for advertisers?   Well… now that you do, we’re going dive into exactly how you can optimize your retargeting actions to remind users, who have already displayed interest in your site, how great your product or service is.   Essentially, retargeting is…

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What to Do If Your Content Fails

It happens to the best of us. You plan, you organize and you create what you hope will be a stellar content campaign. And then, despite your best efforts, it falls flat. In moments like these, the most important thing isn’t just what happened to cause the “failure”, but how you respond and move forward….

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Three Metrics That Don’t Mean as Much as You Think

There’s no better way to understand your site visitors and how they’re interacting with your content than than by using cold, hard data. That being said, it’s easy to get swept up in what the marketing world calls “vanity metrics.” They can be misleading and ultimately not indicative of how your brand is performing in…

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Why Are People Unliking My Facebook?

The number of likes on your Facebook page is a direct indication of your popularity and how many people are seeing your content. More likes means more brand awareness and hopefully more sales. But, what happens when your numbers start dropping and people are actually unliking your page? Don’t get discouraged! Instead, get strategic and…

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5 Ways to Boost Your Social Media Campaign

Social media has exploded in recent years, becoming one of the most effective forms of online advertising. Whether you run a brick-and-mortar retail store, e-commerce site, affiliate website, or if you are just a local service provider, you can benefit from the use of social media. Maintaining an active presence on networks like Facebook and…

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When Should You Post on Social Media?

With plenty of sites and software available to schedule and automate your social media activity, it’s easier than ever to post at exactly the right time to garner the most attention. Just like with most things, finding the best times to post for your audience will take a bit of experimenting and testing, but here…

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How to Build an Undeniably “Clickable” Call-to-Action

In most blog posts, emails, web pages, etc. there contains a call-to-action (CTA.) CTAs are an important part of the lead generation process and essentially ask your audience to do something; to take action. Without CTAs, especially compelling ones, you’ll be hard-pressed to get your audience on your landing page, unless they already know what…

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Are You Using #Hashtags to Your Benefit?

Hashtags have quickly become one of the most effective search mechanisms for internet users. Simply put, if you’re not using hashtags as part of your content strategy, you are missing out on a serious social media connection with your audience. What Is a Hashtag? Don’t worry if “hashtag” is a totally new concept to you…

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9 LinkedIn Networking Mistakes That Will Harm Your Brand

LinkedIn is arguably the best online space for professional marketing and networking. When done right, it offers the opportunity to expand your network, enhance the credibility of yourself and your brand and connect with lucrative clients and partners. If you’re making any of these nine networking mistakes on LinkedIn, you could be harming your brand…

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5 Ways to Boost Your Social Media Campaign

Social media has exploded in recent years, becoming one of the most effective forms of online advertising. Whether you run a brick-and-mortar retail store, e-commerce site, affiliate website, or if you are just a local service provider, you can benefit from the use of social media. Maintaining an active presence on networks like Facebook and…

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