Category: Email Engagement

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Digital Marketing Campaigns for the Holidays

With the holiday season upon us, there’s no better time than now to optimize your digital marketing campaigns. Consumers in the U.S. spent roughly $691 billion during the 2017 holidays, up 5.5 percent the year prior. Of course, market analysts believe this number will be even higher this year, with the average shopper spending $1,007….

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Getting to Know Your Customers in The Discovery Phase

Questions are a key component of getting to know someone. Whether it be a new colleague, friend or client, we use questions to understand the values, interests, fears and insights of a new person.   Asking questions also shows interest, that you care about what they have to say.   Yet, there’s a fine line…

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Here’s How Not to Start A Sales Email

Think about the last time you went to a networking event or conference, where you were meeting a lot of new people for the first time. You probably even prepared an opening line or introduction that you felt would connect with these new people.   It’s pretty usual to be more thoughtful and strategic in…

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Digital Marketing for Family Focused Law Firms

The success of a family focused law firm depends on its relationship with its clients. This relationship needs to be built on communication and trust. And it begins with your firm’s marketing.   In the digital age, most marketing happens online. The star of your online marketing strategy is your website. There are five things…

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Need Help with Headlines? We’ve Got You Covered

You know that feeling when you meet someone and right off the bat you just “click”? On the other hand, there are also instances where you meet someone and have the exact opposite experience.   It’s usually first impressions that form your most telling and influential opinions about someone.   When we think about content,…

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Simple Ways to Make Email Deliverability Work for You

More than 100 billion emails are sent every day.   And, this number continues to grow. Even with the rise of social media, smartphones and other technologies, email marketing still reigns supreme when it comes to professional and business communications.   As the owner of a small business or as an entrepreneur, if you’re not…

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3 Questions About Nurture Marketing

At Content.First Marketing, one of our favorite things is to see businesses grow.   There is nothing more satisfying than helping a client attract new customers, increase their revenue, and establish a strong brand identity.   We have a lot of small business owners come to us with similar objectives. They understand their brand, but…

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What to Do If Your Content Fails

It happens to the best of us. You plan, you organize and you create what you hope will be a stellar content campaign. And then, despite your best efforts, it falls flat. In moments like these, the most important thing isn’t just what happened to cause the “failure”, but how you respond and move forward….

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What to Do in a Sales Email

Sending an email to a prospect is a privilege, not a right. When a prospect shares their contact info with you, they are offering you trust. How you choose to make good on that opportunity is up to you.   An Email Is Not an Order Form An email should always offer value to a…

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A Beginner’s Guide to Nurture Marketing

With the boom of technology and spike of customer awareness, people have more options than ever, and they know it. Marketers are tasked with the predicament of converting leads. What is nurture marketing? In a nutshell, nurture marketing is the process of value creation through sharing worthwhile, useful content with prospects based on their interests…

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The Difference Between B2C and B2B Email Marketing

If you’re like 60% of content marketers, you’re using email marketing and hopefully gaining positive returns. While the online marketing sphere has erupted with new channels, social media fads and trends, email marketing is still a tried and true method you can count on (at least for now!) Within the scope of email marketing, there…

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The Good and Bad of Email Subject Lines

It’s an age-old problem of the chicken or the egg? Your email marketing efforts aren’t gaining traction or converting into sales — was it the subject line (the egg) or the email copy (the chicken) that fell flat? From our experience, the toughest gatekeeper in email marketing is the subject line. You can forget about…

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16 Ways to Score Big on Email Deliverability

It’s no surprise we love content marketing — email marketing being a big component of that. However, your emails, regardless of how great they are, are completely useless if they don’t wind up in anyone’s inbox. Furthermore, if your emails aren’t getting delivered, you’re wasting precious time, energy and resources. Email deliverability is the foundation…

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Obvious and Not-So-Obvious Benefits of Email Marketing

According to a study conducted by the market research firm Raticati, more than 100 billion emails are sent each day — a number that’s expected to grow to 132 billion by the end of 2017. Even with all of the advancements in smartphone technology, instant messaging, etc., email remains the most common form of communication…

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