Text Us

Category: Email Engagement

blog-img

The Good and Bad of Email Subject Lines

It’s an age-old problem of the chicken or the egg? Your email marketing efforts aren’t gaining traction or converting into sales — was it the subject line (the egg) or the email copy (the chicken) that fell flat? From our experience, the toughest gatekeeper in email marketing is the subject line. You can forget about…

Read more
blog-img

16 Ways to Score Big on Email Deliverability

It’s no surprise we love content marketing — email marketing being a big component of that. However, your emails, regardless of how great they are, are completely useless if they don’t wind up in anyone’s inbox. Furthermore, if your emails aren’t getting delivered, you’re wasting precious time, energy and resources. Email deliverability is the foundation…

Read more

Obvious and Not-So-Obvious Benefits of Email Marketing

According to a study conducted by the market research firm Raticati, more than 100 billion emails are sent each day — a number that’s expected to grow to 132 billion by the end of 2017. Even with all of the advancements in smartphone technology, instant messaging, etc., email remains the most common form of communication…

Read more
Contact us