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Category: Search Engine Optimization

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SEO: Why Long-Tail Keywords Will Rank Higher

Proper keyword research is an essential component in search engine optimization (SEO). You can’t expect to achieve a top search ranking for your website without first identifying relevant keywords. Unfortunately, many first-time webmasters make the mistake of targeting generic keywords, only to realize later that it’s next-to-impossible to rank for them. A smarter approach is…

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Get More Business with These Local Search Ranking Signals

Maintaining a high search ranking is important for all businesses. But if you own or manage a local business, you’ll want to rank high for those critical local-based searches. So, how exactly does Google determine local search rankings for these businesses? Here are some of the most influential LSO ranking signals. Google My Business Listing…

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Grow Your Business with Google Reviews

In our last post, we covered the importance of Google reviews and why your business should be focusing on them (plus three ways to get them). If you haven’t read that post yet, take a second and check it out! You can find it here.  Today we want to shift our focus on what you should be doing once…

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Why Google Reviews Are Now Vital to Your Business

Think about the last service you paid for. It could have been for a meal, car maintenance, housekeeping, etc. You might have thought, “Wow! They were really professional and had great service”, or even “I am never going back there again, and I’ll make sure to let my friends know to avoid this company.” Either…

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Name, Address and Phone Number (NAP) Best Practices

Displaying your business’s name, address and phone number (known collectively as NAP) is a critical step in attracting new leads and sales. When a prospect is interested in learning more about your products or services, they may seek to contact you. And failure to include your NAP in visible areas such as your website and…

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How to Improve Your Local Search Ranking

When was the last time that you searched for a local business’s contact information in the phone book? If it’s been a while, you aren’t alone. More and more consumers today are choosing the Internet for this task instead of the phone books, and for a good reason. It’s easier, faster and more accurate to…

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7 Mistakes to Avoid When Researching Keywords

  Are you planning a pay-per-click (PPC) marketing campaign, social media marketing, email or just an organic search marketing campaign? One of the first steps toward success is researching relevant keywords. You can’t expect to launch a successful digital marketing campaign without first identifying target keywords. These keywords are essentially what you will build your…

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How to Create the Right Page Titles for Your Website

Search engines look for hundreds of different signals to determine where and how to rank websites in their respective index. Google, for instance, uses its top three ranking signals: backlinks, content and RankBrain. But there’s another ranking signal that’s particularly important for search engine optimization: page titles. Using the right title tags on your webpages…

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Why You Need a Marketing Calendar and How to Create One

There’s an old saying that goes like this: “Something terrible happens if you don’t promote — nothing happens.” But, you want something to happen with your business. You want it to thrive, grow and make money. To do that, you have to promote your products and services. How Is There Time to Market When You’re…

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The 5-Step Approach for Blog Post SEO

Blogging is an excellent way for business owners to connect with their target audience. Using this platform, they can inform potential customers about upcoming products. And the way to get to that audience is to make sure they can find you easily, using SEO (search engine optimization). Blogs also provide information that’s relevant to their…

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Five Ways to Boost Search Rankings

Where does your website rank in the search results for its target keyword? If it’s buried several pages deep (or not indexed at all), you won’t be receiving many visitors. And without visitors, you’ll face an uphill battle trying to promote your products or services. It all boils down to search rankings. You can promote…

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Promoting Your Business with YouTube

Have you thought about using YouTube to promote your business? Pretty good idea, considering YouTube is by far the world’s largest and most widely used video sharing website.   By 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content watched by users every day. In…

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Is Your Site Lost in the Search Engine Abyss?

Where are you currently spending your marketing dollars — radio, TV, print ads, digital?     The question on the minds of small business owners is: “How do I get someone to buy something?”  In 2018, that question often leads to: “How do I make search engines find and like my site?”   What does…

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Are You Up to Speed? How to Plan Your SEO Strategy for Your Business Website

  Search engine optimization (SEO) continues to evolve with each passing year. Needless to say, with the ever-changing landscape, what worked yesterday, last week or last year, can’t be counted on to work NOW.   When you spend countless hours of time, energy and money to build your website, you want to be sure your…

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