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Category: Search Engine Optimization

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Three Effective SEO Practices for Healthcare Marketing

Marketing in the healthcare industry isn’t just marketing. Aside from knowing your basic marketing concepts,…

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SEO: Why Long-Tail Keywords Will Rank Higher

Proper keyword research is an essential component in search engine optimization (SEO). You can’t expect…

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Get More Business with These Local Search Ranking Signals

Maintaining a high search ranking is important for all businesses. But if you own or…

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Grow Your Business with Google Reviews

In our last post, we covered the importance of Google reviews and why your business should…

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Why Google Reviews Are Now Vital to Your Business

Think about the last service you paid for. It could have been for a meal,…

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Name, Address and Phone Number (NAP) Best Practices

Displaying your business’s name, address and phone number (known collectively as NAP) is a critical…

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How to Improve Your Local Search Ranking

When was the last time that you searched for a local business’s contact information in…

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7 Mistakes to Avoid When Researching Keywords

  Are you planning a pay-per-click (PPC) marketing campaign, social media marketing, email or just…

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How to Create the Right Page Titles for Your Website

Search engines look for hundreds of different signals to determine where and how to rank…

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Why You Need a Marketing Calendar and How to Create One

There’s an old saying that goes like this: “Something terrible happens if you don’t promote…

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The 5-Step Approach for Blog Post SEO

Blogging is an excellent way for business owners to connect with their target audience. Using…

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Five Ways to Boost Search Rankings

Where does your website rank in the search results for its target keyword? If it’s…

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Promoting Your Business with YouTube

Have you thought about using YouTube to promote your business? Pretty good idea, considering YouTube…

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Is Your Site Lost in the Search Engine Abyss?

Where are you currently spending your marketing dollars — radio, TV, print ads, digital?  …

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