Category: Customer Relationship Management

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Let’s Talk About Customer Relationship Management

If you’ve never heard of Customer Relationship Management (CRM), don’t fret. We’re here to explain it all in simple, easy-to-understand terms. This way, you’ll hopefully learn how it can benefit your business in big ways.   So, What Is CRM? Customer relationship management refers to the strategies and processes businesses use to manage interactions with…

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How to Segment Your Leads to Grow Your Business

One of the biggest mistakes business owners and marketers make is treating every lead the same. In other words, there are different types of leads and each category of lead requires a different sales strategy.   Why Is Lead Generation Important? Especially for B2B (business to business) companies, lead generation sits at the epicenter of…

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Is Your Site User Friendly?

Your website is often the first interaction a prospect has with your brand. Are you putting your best foot forward? The obvious goal is to make your site “user friendly”; but how is that defined? When you can’t conduct professional user testing, consider the following questions to assess your site’s user friendliness: Is it responsive?…

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Discover 6 Reasons CRM Systems Will Change How You Do Business

What’s all the buzz about CRM systems? Firstly, if you don’t already know, CRM stands for Customer Relationship Manager, and it does just that. Customer relationship management refers to the strategies and processes businesses use to manage interactions with customers, sales prospects and suppliers. CRM systems focuses on building and maintaining meaningful, lucrative relationships with…

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What Can a CRM System Do For Your Business?

First, let’s talk a little about what CRM (Customer Relationship Management) means. Customer relationship management refers to the strategies and processes businesses use to mange interactions with customers, sales prospects and suppliers. CRM focuses on building and maintaining long-lasting relationships with all stakeholders (not to be confused with shareholders). A CRM system is software that…

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