Category: Internet Technology

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Upgrade Your Content Strategy With Topic Clusters

Top search engines have been changing their algorithms over the last year or so to make topic-based content supreme. In addition, your business competitors have been silently developing their SEO strategies while simultaneously updating their webpages to match. With all this, you may realize that your site isn’t doing the most for your business.  …

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Enhance Your Business Networking with LinkedIn’s New Group Features

When it comes to professional development, LinkedIn has always been the go-to choice for many businesses. However, certain features were lacking. And a failed attempt at developing a successful standalone app to foster group interaction left many organizational leaders looking elsewhere for a chance to grow professional communities.   Earlier this year LinkedIn quietly pulled…

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Get Your Site’s Content Up To Speed to Keep and Gain Followers

When it comes to building and maintaining a successful presence on the Internet, content is king. If you look at some of the most popular websites, you’ll notice they all have one thing in common: lots of high-quality, unique content. You should replicate this process with your own website by publishing trending content that people…

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Five Ways to Boost Search Rankings

Where does your website rank in the search results for its target keyword? If it’s buried several pages deep (or not indexed at all), you won’t be receiving many visitors. And without visitors, you’ll face an uphill battle trying to promote your products or services. It all boils down to search rankings. You can promote…

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Promoting Your Business with YouTube

Have you thought about using YouTube to promote your business? Pretty good idea, considering YouTube is by far the world’s largest and most widely used video sharing website.   By 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content watched by users every day. In…

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Four Ways to Beat Content Roadblock

Whether you’re putting out content on a weekly, bi-weekly or monthly basis, you’ve probably found yourself in a pickle, struggling to come up with new, fresh ideas.   We call that a “content roadblock.”   Today, awareness and visibility for your brand is all about how search engines perceive and find your site. They want…

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Is Your Site Lost in the Search Engine Abyss?

Where are you currently spending your marketing dollars — radio, TV, print ads, digital?     The question on the minds of small business owners is: “How do I get someone to buy something?”  In 2018, that question often leads to: “How do I make search engines find and like my site?”   What does…

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Are You Up to Speed? How to Plan Your SEO Strategy for Your Business Website

  Search engine optimization (SEO) continues to evolve with each passing year. Needless to say, with the ever-changing landscape, what worked yesterday, last week or last year, can’t be counted on to work NOW.   When you spend countless hours of time, energy and money to build your website, you want to be sure your…

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Simple Ways to Make Email Deliverability Work for You

More than 100 billion emails are sent every day.   And, this number continues to grow. Even with the rise of social media, smartphones and other technologies, email marketing still reigns supreme when it comes to professional and business communications.   As the owner of a small business or as an entrepreneur, if you’re not…

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Promoting Your Site Doesn’t Have to Break the Bank

Want to generate more traffic to your site, increase brand awareness, and grow your business? You can achieve all of this WITHOUT spending a dime. Bottom line: you need web traffic to get more conversions and generate sales. There are dozens of ways to do so: some paid and others, free. Here are the top…

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Should I Register More Than One Domain Name?

Several years ago we had a client who had previously worked with web designer who set up their company’s domain name. At the time, it didn’t seem like such a big deal, and the client trusted the designer completely. Without going into too much detail, the relationship turned sour. And because the client hadn’t registered…

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Break These Email Marketing Habits!

Email can be one of the most credible and lucrative content marketing strategies if you know how to use it. But what is more important than knowing how to use it, is knowing why certain best practices work. Once you know what works (especially for your brand and your customers), you’re able to test and…

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Don’t Overlook Your ‘About Us’ Page

The ‘About Us’ page is some of the most important real estate on your site. It is designed to:  convey key points of information to your target audience  tell them a little bit about your business, how it was started, and who’s behind it  explain why your business is better than your competitors’  Yet, many business owners overlook the…

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How to Successfully Host Your First Webinar

Webinars are an amazing tool for attracting new clients and growing your business. Chance are you’ve attended a webinar or two and can recognize the benefits as a viewer. If you’ve never hosted a webinar before, the idea can seem a bit daunting and perhaps even intimidating! But, when the benefits are so plentiful, you’d…

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