Category: Email

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Simple Ways to Make Email Deliverability Work for You

More than 100 billion emails are sent every day.   And, this number continues to grow. Even with the rise of social media, smartphones and other technologies, email marketing still reigns supreme when it comes to professional and business communications.   As the owner of a small business or as an entrepreneur, if you’re not…

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Break These Email Marketing Habits!

Email can be one of the most credible and lucrative content marketing strategies if you know how to use it. But what is more important than knowing how to use it, is knowing why certain best practices work. Once you know what works (especially for your brand and your customers), you’re able to test and…

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Don’t Overlook Your ‘About Us’ Page

The ‘About Us’ page is some of the most important real estate on your site. It is designed to:  convey key points of information to your target audience  tell them a little bit about your business, how it was started, and who’s behind it  explain why your business is better than your competitors’  Yet, many business owners overlook the…

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The Difference Between B2C and B2B Email Marketing

If you’re like 60% of content marketers, you’re using email marketing and hopefully gaining positive returns. While the online marketing sphere has erupted with new channels, social media fads and trends, email marketing is still a tried and true method you can count on (at least for now!) Within the scope of email marketing, there…

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The Good and Bad of Email Subject Lines

It’s an age-old problem of the chicken or the egg? Your email marketing efforts aren’t gaining traction or converting into sales — was it the subject line (the egg) or the email copy (the chicken) that fell flat? From our experience, the toughest gatekeeper in email marketing is the subject line. You can forget about…

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16 Ways to Score Big on Email Deliverability

It’s no surprise we love content marketing — email marketing being a big component of that. However, your emails, regardless of how great they are, are completely useless if they don’t wind up in anyone’s inbox. Furthermore, if your emails aren’t getting delivered, you’re wasting precious time, energy and resources. Email deliverability is the foundation…

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