Category: Internet Technology

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Do Google+ Hashtags Make a Difference?

Although they were originally designed specifically for use on Twitter, #hashtags have since made their way into other social media networks, including Google+. They allow users to categorize and curate their content so it’s easier for other users to locate. While the use of hashtags has proven beneficial on Twitter, some marketers are skeptical of…

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Bing Search Optimization 101

Google may hold the crown for being the world’s most popular search engine, but that doesn’t mean webmasters should overlook some of the others, including Bing. Improve Your Bing Search Ranking The Microsoft-owned and operated search engine has steadily increased its traffic over the past few years. In fact, a study conducted by ComScore found…

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Social Media Marketing Strategies that Work

Still struggling to gain any traction on social media? Brands big and small can use social media to create greater visibility and attract new customers. Here are some simple strategies to get you started on the right foot. Create (and use) Business Pages One of the most common mistakes business owners make on social media…

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Easy Ways to Generate More Facebook Likes

Still struggling to generate likes on your Facebook page? It’s disheartening when you invest your time and energy into creating a strong presence on Facebook, only to discover that few people have liked your page. Without people following your page, your posts will remain largely unseen. So, what’s the best way to get more likes…

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5 Reasons Why Your SEO Efforts are Failing

Can’t seem to achieve a top search ranking for your target keyword no matter how much time and resources you invest into SEO? The problem could be associated with one or more of the following mistakes… Overuse of Anchor Text In the past, it was relatively easy to rank virtually any website for any keyword…

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Facebook to Introduce New Thumbs Down Button

Facebook users may soon be able to give posts a thumbs down. Up until now, the social media giant has restricted users to liking posts and pages with the thumbs up button. In a recent interview, however, Facebook founder Mark Zuckerberg confirmed that his company has been working on a thumbs down button for a…

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Bing Ads Offers Marketing Tips for the Spookiest Day of the Year

With Labor Day officially behind us, retailers can begin planning for the next busy shopping holiday: Halloween. According to the National Retail Federation (NRF), Americans spent roughly $7.4 billion on Halloween candy, costumes, party favors and decorative accessories — a number that’s expected to be even higher this year. In an effort to help retailers…

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The 5 Biggest Content Marketing Mistakes to Avoid

Publishing Text Content as an Image You might be wondering why any webmaster or blogger would intentionally publish text content as an image. Well, the most common reason for this tactic is to discourage other people from copying and using it. When you publish text on a website, anyone can steal it by simply selecting…

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Reasons Why Your Social Media Content isn’t Being Shared

Not Posting Images Are you posting images to your social media accounts? If not, you are missing out on one of the easiest ways to boost engagement. According to a study of 5,000 Facebook pages conducted by SocialBakers, a whopping 93% of the most engaging posts were photos, followed by status updates with 3%, and…

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Desktop Websites are No Longer Necessary, Says Google’s John Mueller

You may want to think twice before building a new desktop website, because Google claims they are no longer necessary. Desktops have long been the preferred choice of computers among individuals and business owners alike. They are fast, inexpensive, and offer plenty of space for upgrades. However, there’s an undeniable trend towards the use of…

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5 Tips to Improve Your PPC Campaigns

1) Split Test So what is split testing and why should you do it? Split testing involves running two or more ad variations simultaneously, and it’s a highly effective way to boost your return on investment (ROI). PPC (pay-per-click) advertisers should try to get into the habit of creating multiple ad variations, allowing all of…

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Content Ideas For Your Website or Blog

When it comes to building popular websites and blogs, content really is king. Google has even said that the single most important factor used in determining a site’s ranking is content. Publishing unique, relevant content will give visitors a reason to return to your site, which in turn boosts its popularity and search ranking.But how…

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Social Media Marketing Mistakes To Avoid

You may have set up social media profiles, but are you receiving all of the benefits social media marketing has to offer? Read on to see if you may be making  mistakes that are hindering your marketing efforts. Not Engaging With the Audience One of the perks of social media marketing is the simple fact…

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Top Five Biggest Adwords Mistakes (And How to Avoid Them)

AdWords can be one of the most powerful marketing tools available for driving people back to your website. If you’re not careful, though, it can also be a tremendous money sink. The key to seeing an excellent return on your investment is to understand the foundation of a smart AdWords strategy, and the first step…

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