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Category: Web Search

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How To Rank For Local Keywords

Optimizing a website to rank for a specific keyword or phrase isn’t an easy task, but it’s even harder to rank for local keywords. You may spend thousands of dollars on “link-building packages” and other dubious services, all to no avail. If this sounds like a familiar scenario, keep reading for some helpful tips on…

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SEO: Why Long-Tail Keywords Will Rank Higher

Proper keyword research is an essential component in search engine optimization (SEO). You can’t expect to achieve a top search ranking for your website without first identifying relevant keywords. Unfortunately, many first-time webmasters make the mistake of targeting generic keywords, only to realize later that it’s next-to-impossible to rank for them. A smarter approach is…

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Get More Business with These Local Search Ranking Signals

Maintaining a high search ranking is important for all businesses. But if you own or manage a local business, you’ll want to rank high for those critical local-based searches. So, how exactly does Google determine local search rankings for these businesses? Here are some of the most influential LSO ranking signals. Google My Business Listing…

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How Does Google’s 3-Pack Affect My Business?

We’ve been talking about how potential customers can search for your local business. If you have not already, check out our latest posts about Google reviews! These posts will help you understand what they can do for your business. It’s also worth mentioning Google’s “3-pack” again. But unless you’re familiar with the term, you may…

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Grow Your Business with Google Reviews

In our last post, we covered the importance of Google reviews and why your business should be focusing on them (plus three ways to get them). If you haven’t read that post yet, take a second and check it out! You can find it here.  Today we want to shift our focus on what you should be doing once…

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Why Google Reviews Are Now Vital to Your Business

Think about the last service you paid for. It could have been for a meal, car maintenance, housekeeping, etc. You might have thought, “Wow! They were really professional and had great service”, or even “I am never going back there again, and I’ll make sure to let my friends know to avoid this company.” Either…

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Local Search Optimization and Small Businesses

Do you operate a small business that relies on local traffic? You should invest the necessary time and resources into optimizing your website for your respective geographic keywords. Known as local search optimization — or LSO for short — it’s an essential component in maintaining a strong online presence. To learn more about LSO and…

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Name, Address and Phone Number (NAP) Best Practices

Displaying your business’s name, address and phone number (known collectively as NAP) is a critical step in attracting new leads and sales. When a prospect is interested in learning more about your products or services, they may seek to contact you. And failure to include your NAP in visible areas such as your website and…

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How to Improve Your Local Search Ranking

When was the last time that you searched for a local business’s contact information in the phone book? If it’s been a while, you aren’t alone. More and more consumers today are choosing the Internet for this task instead of the phone books, and for a good reason. It’s easier, faster and more accurate to…

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Effective Online Marketing Ideas for Local Businesses

Do you own or operate a local business? If so, you are probably well aware of the importance of advertising. But when 99% of your revenue comes from local residents, advertising can be difficult. Buying banner ads on high-traffic websites won’t work, as the vast majority of users who see those ads are not within…

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7 Mistakes to Avoid When Researching Keywords

  Are you planning a pay-per-click (PPC) marketing campaign, social media marketing, email or just an organic search marketing campaign? One of the first steps toward success is researching relevant keywords. You can’t expect to launch a successful digital marketing campaign without first identifying target keywords. These keywords are essentially what you will build your…

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How to Create the Right Page Titles for Your Website

Search engines look for hundreds of different signals to determine where and how to rank websites in their respective index. Google, for instance, uses its top three ranking signals: backlinks, content and RankBrain. But there’s another ranking signal that’s particularly important for search engine optimization: page titles. Using the right title tags on your webpages…

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Why Your Website Should Be ‘Accessible’

Do you operate a blog, e-commerce site, forum, or any other type of website? No matter which kind, you’ll want to make sure it’s accessible to everyone, including users with disabilities. According to a recent Global Economics of Disability Report, approximately 1.3 billion people in the world (18% of the population) has some type of…

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Top 10 Benefits of Video Marketing

Online videos have revolutionized the way companies promote their products. With faster Internet connections and advanced media playback software, online video is now easier to access than ever. Not sure if video marketing could help your business? Keep reading to learn the top 10 benefits it has to offer.   1. Video Is Search Engine-Friendly…

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