Category: Web Search

blog-img

Upgrade Your Content Strategy With Topic Clusters

Top search engines have been changing their algorithms over the last year or so to make topic-based content supreme. In addition, your business competitors have been silently developing their SEO strategies while simultaneously updating their webpages to match. With all this, you may realize that your site isn’t doing the most for your business.  …

Read more
blog-img

Enhance Your Business Networking with LinkedIn’s New Group Features

When it comes to professional development, LinkedIn has always been the go-to choice for many businesses. However, certain features were lacking. And a failed attempt at developing a successful standalone app to foster group interaction left many organizational leaders looking elsewhere for a chance to grow professional communities.   Earlier this year LinkedIn quietly pulled…

Read more
blog-img

Get Your Site’s Content Up To Speed to Keep and Gain Followers

When it comes to building and maintaining a successful presence on the Internet, content is king. If you look at some of the most popular websites, you’ll notice they all have one thing in common: lots of high-quality, unique content. You should replicate this process with your own website by publishing trending content that people…

Read more
blog-img

Five Ways to Boost Search Rankings

Where does your website rank in the search results for its target keyword? If it’s buried several pages deep (or not indexed at all), you won’t be receiving many visitors. And without visitors, you’ll face an uphill battle trying to promote your products or services. It all boils down to search rankings. You can promote…

Read more
blog-img

Promoting Your Business with YouTube

Have you thought about using YouTube to promote your business? Pretty good idea, considering YouTube is by far the world’s largest and most widely used video sharing website.   By 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content watched by users every day. In…

Read more
blog-img

Four Ways to Beat Content Roadblock

Whether you’re putting out content on a weekly, bi-weekly or monthly basis, you’ve probably found yourself in a pickle, struggling to come up with new, fresh ideas.   We call that a “content roadblock.”   Today, awareness and visibility for your brand is all about how search engines perceive and find your site. They want…

Read more
blog-img

Is Your Site Lost in the Search Engine Abyss?

Where are you currently spending your marketing dollars — radio, TV, print ads, digital?     The question on the minds of small business owners is: “How do I get someone to buy something?”  In 2018, that question often leads to: “How do I make search engines find and like my site?”   What does…

Read more
blog-img

Are You Up to Speed? How to Plan Your SEO Strategy for Your Business Website

  Search engine optimization (SEO) continues to evolve with each passing year. Needless to say, with the ever-changing landscape, what worked yesterday, last week or last year, can’t be counted on to work NOW.   When you spend countless hours of time, energy and money to build your website, you want to be sure your…

Read more
blog-img

Don’t Overlook Your ‘About Us’ Page

The ‘About Us’ page is some of the most important real estate on your site. It is designed to:  convey key points of information to your target audience  tell them a little bit about your business, how it was started, and who’s behind it  explain why your business is better than your competitors’  Yet, many business owners overlook the…

Read more
blog-img

How to Create the Right Page Titles for Your Website

Search engines look for hundreds of different signals to determine where and how to rank websites in their respective index. Google, for instance, recently revealed its top three ranking signals: backlinks, content and RankBrain. But there’s another ranking signal that’s particularly important for search engine optimization: page titles. Using the right title tags on your…

Read more
blog-img

How to Manage Your Brand’s Online Reputation

As a business owner, your reputation is everything. If your target audience perceives your brand as being untrustworthy or unprofessional, they’ll probably choose one of your competitors instead. So, what steps can you take to manage your brand’s online reputation? Google Alerts One of the most useful tools for online reputation management is Google Alerts….

Read more
blog-img

Google to Index HTTPS Pages First

The world’s largest search engine has announced plans to index secure HTTPS webpages before their HTTP counterpart. Google and HTTPS Indexing Google announced this change on its blog, saying it was adjusting its indexing system to identify HTTPS pages, adding that it would be crawling the HTTPS versions of HTTP pages regardless of whether or…

Read more
blog-img

Planning Your SEO Strategy

Search engine optimization (SEO) continues to evolve with each passing year. A tactic that may have worked last year could offer little-to-no value this year — or worse, it may have a negative impact on your site’s search ranking. This is why it’s paramount that webmasters plan their SEO strategy in advance, using the latest,…

Read more
blog-img

Generating Backlinks Through Content

Ask any seasoned webmaster and he or she will agree: backlinks play a critical role in where a website ranks in the search engines. Webmasters with a high number of backlinks from authoritative, relevant sources will rank higher than similar websites with few-to-no backlinks. But Google has cracked down on manipulative link building practices in…

Read more
Contact us