Professional Insurance Experts wanted a dedicated platform to target a specific segment of their market; as such, we built a simple, yet effective landing page and a series of email autoresponders.
The client’s goal was to turn leads into customers by way of displaying their credibility, expertise and experience in the industry. Our focus in the copywriting was to make it succinct and to-the-point, offering visitors exactly the information they need to understand how Professional Experts can service their firm, as well as why they are the best in the business. The autoresponders acted as the first point of contact for leads with the goal of getting them to the landing page and/or requesting a quote.
Both landing page and email auto-responders are aptly formulated to engage with prospects in language and style they respond to, and ultimately leads them to take action.