In order for your prospects to find your core services online, the site’s Content needs to be deemed valuable by Google, and written with the Authority of an expert. This is the foundation of successful search today.
Google Values Authoritative Content and Looks for Niche Vocabulary
Google uses a sophisticated system for identifying whether a site is valuable. It ranks sites according to their authority. In other words, Google will give priority to sites written by experts or providing expert-level information.
When an expert writes an article about a topic he is familiar with, that article will automatically contain certain words, or niche vocabulary. These words or niche vocabulary are essential to the topic, and they work together as related keywords to convey the meaning of the article to the search engine.
For example, someone writing an article about car insurance would likely use words like “deductible,” “collision,” “coverage,” “claim,” “liability” and “risk.” These words are necessary to explain the topic of car insurance. As such, you can be sure that any high-ranking article about car insurance will include most or all of these words.
Every topic will have its own related keyword groups. In a moment, we’ll look at how you can identify the niche vocabulary for a given topic. But for now, the most important thing to remember is that understanding how to use related keywords will lend an air of authority to your site and boost its quality while also improving your page rank.
ContentFirst.Marketing uses appropriate Niche Vocabulary whenever writing Content to Attract Google Search
By far the simplest way to create a high-authority webpage is to have an authority write it. If you are already an expert in a given topic, you will naturally use the kind of niche vocabulary that Google can identify and use to rank your page.
However, ContentFirst.Marketing has created a Related Keyword Tool, that identifies the appropriate niche vocabulary, by major topic. The tool looks at the top 10 articles on the internet about the major topic, and then lists all related or niche keywords within those 10 articles. The tool also lists how many of the 10 sites a niche keyword is used.
Given this information, our authors craft articles that are of high value to the reader, and of value to Google.
Finally, ContentFirst.Marketing creates Headlines that Attract Readers
A catchy headline serves just one purpose: It grabs a reader’s attention and encourages him to keep reading. In order to do this, you’ll need to tap into the reader’s psychology. Fortunately, people have similar psychological hard wiring, so a handful of common copywriting tactics will be effective for much of your audience. You can see more of this using the Headline Tool on this site.