The power of Facebook has greatly influenced the rise of social media. With over 2 billion users, it is safe to say that it is the most popular social media platform today. Over the past ten years, the evolution of the app has enabled small and big businesses to grow their following and, as a result, their sales.
And now that people can add reviews and recommendations to your Facebook page, this has become a favorite feature for many businesses.
Facebook business page reviews help to gain trust from new customers and boost your visibility and sales. This is why reviews are so crucial for your business growth. They can make or break your business.
If you are getting negative reviews, this can hurt your business and online reputation. To save your business, you might have considered removing the reviews features altogether to protect your business or attract unbiased customers. In this post, we look at the steps you can take to delete reviews on Facebook. But before then, you might be wondering about the importance of the reviews…
Why Should You Have Reviews on Facebook?
They Boost Sales
Customers want reassurance before buying an item. Reviews are vital in guiding the customer on what and where to purchase products and services. Reading reviews about your business offers them an affirmation that the product is worth the investment.
When you utilize this feature, it becomes more authentic in their eyes. They want to see a company that cares about its customers and provides good service. Receiving that affirmation through reviews will make your business more trustworthy to a potential customer.
It Promotes Customer Service
Facebook reviews also provide a direct channel to communicate with your customers and directly address their concerns. Feedback provided by your customers is straight and honest, which, when worked on, will build the strength of your brand.
Negative reviews will help you enhance your customer service skills and ability to receive constructive criticism professionally.
It Improves SEO Rankings and Visibility
When it comes to SEO, Facebook reviews do play a part in improving your SEO ranking. Granted, now people are spending more time on social media, your page is likely to be recommended to other potential customers. And the more times your business is mentioned, rated, and reviewed, the more visibility it will gain on Google’s search engine.
Why Should You Delete Reviews on Facebook?
In business, every review is important to help you grow. Positive feedback reinforces good practices, and negative feedback provides room for improvement and helps you find out what your customers want. Hence it is never recommended for businesses to turn off the review feature. However, when it comes to controlling the narrative and reputation of your business, deleting reviews on Facebook may be necessary.
How to Delete Reviews from Your Facebook Page
In order to remove reviews, you must disable the reviews feature from your page. To do that, follow these simple steps:
- Go to your Facebook page
- Click Settings
- Click the Edit Page in the settings
- Scroll down to Review and click Settings next to it
- Move the slider off-screen
- Click Save
By following the above steps, you will be disabling the review feature, which as a result, your visitors will not be able to share their reviews, be it positive or negative. This option does not delete already existing reviews written on your page.
Managing Facebook Reviews
One way to positively influence your online reputation is by learning how to manage your reviews. As soon as you open a Facebook page, reviews pages are automatically activated. However, you can manage this by changing the settings and deciding where you would like the reviews to appear on the page.
There are several ways you can manage Facebook reviews without having to disable the review function. including the following.
Deleting Reviews on Facebook
Unfortunately, deleting negative Facebook reviews is not possible. But we would recommend you respond to all of your reviews. No matter how negative they are, there is always a way to communicate with your customers politely.
Moving Facebook Reviews
You can manage the layout of your Facebook page to make sure the reviews are not the first thing people see when they visit your page. You can do so by rearranging the sections. Just click the three lines to the left of the “Reviews” section and drag it further down the page.
Promoting Your Positive Reviews
Positive reviews on your page can be used to promote your business to other potential clients or customers. You can do so by using the positive reviews as content for your social media ads and feed.
Responding to Facebook Reviews
A well-thought reply helps you control the narrative no matter how negative or damaging the review can be. Teach yourself how to be more polite and understanding to people online who are inevitably part of your customer base. When done right, the negative reviews can bring about positive effects to your business.
Negative reviews are also a way to show your customers that you are not perfect and make mistakes like everyone else. And when you respond professionally with kindness and understanding, customers see that you are dedicated to your business and provide excellent customer service no matter what.
Do You Suspect Fake Facebook Reviews?
Unfortunately, we live in a world full of many of the same types of businesses resulting in a lot of competition. Thus we are all susceptible to foul ways, including being a victim of fake reviews. When this happens, there are a few things you can do.
If the review goes against Facebook community standards, follow these simple two steps to report and get the review flagged:
- Identify the review you want to report.
- Go to the top right-hand corner and click on the three dots. A drop-down menu will pop up and select “Find support or report recommendation.”
We Can Help with Your Reputation Management
Social media has spearheaded the rapid growth of digital marketing today. We can help handle all of your reputation management needs. We are a digital agency with experience in online reputation and creating digital marketing strategies that bring results.
Schedule a free business review here to find out how we help businesses grow. You can use these insights for inspiration, and let us do the marketing for you!