If you’re a business owner with some digital marketing savvy, you know how important it is to increase traffic to your company’s website. You also know how challenging that can be.
What are the steps you need to take to get more website traffic – and get the right kind of visitors too?
Should you be blogging non-stop, investing in SEO, posting on every social media platform, or trying something else new entirely?
And how can you find the time to do all of this and still run your business?
Don’t worry – we’ve got the answers right here in this week’s blog post. Here’s what you need to know about website traffic, and how paying attention to it can help your small business
What is It?
Website traffic is the number of visitors your website gets. If no one is visiting your site, you’re not getting clicks on your content, leads in your sales funnel, or sales of your products.
In an increasingly crowded digital world, attracting people to your website is hard and getting harder. There are plenty of other websites and content out there competing for the same eyeballs. That’s why many marketers and business owners turn to paid ads to boost their content and get seen faster.
But there are ways to increase and monitor your website traffic that don’t cost anything, which is vital for small business owners on a tight marketing budget.
How to Monitor Your Website Traffic
Monitoring your website traffic is important so you know the number of visitors you’re getting every day, where they’re coming from, and what they do once they land on your site.
There are plenty of tools you can use to monitor your website traffic statistics.
Google Analytics is the top free tool for getting detailed data on how visitors are arriving at and using your website – check out our video tutorial on Google Analytics for bloggers to learn everything you need to know about it.
There are also plenty of WordPress plugins for your website that will help you track site traffic numbers.
How to Increase Your Website Traffic
Website traffic comes in many forms. You can get an immediate boost in your amount of traffic by paying for ads in search engine results, like Google Ads, or paid ads on social media. If you’re looking to increase traffic quickly, these kinds of paid ads do work well. However, that strategy comes at a cost, and that cost really adds up over time.
Here’s a recent blog to compare paid ads vs organic content.
It’s wise to focus on attracting organic traffic as part of your digital marketing strategy as well. Organic search is a powerful way to gain new website visitors by writing for SEO – a strategy that helps search engines like Google understand your site content, and also helps the humans who visit your site engage with your content and find answers to their needs.
Check out our complete SEO guide to learn more.
Creating content like blog posts, articles, how-to guides, FAQs, and videos are all ways to bring in more visitors to your site and increase your website traffic. That’s because the more content you have out there, the more likely visitors are to find your site in searches. But it’s not enough to just pump out huge volumes of content – it needs to be high-quality so that your visitors actually engage with it and find value, and potentially even share it with their networks.
Focusing on your website also isn’t the only way to increase website traffic – really! You can add in other digital marketing strategies to increase your referral traffic from sources like email marketing and social media. Your website should, of course, be optimized to make the most of a visitor’s experience once they land on your page, but you can see serious results by looking at other sources of traffic.
Making Website Traffic Count
Getting more readers of your content is an exciting goal – watching your page views increase over time is certainly a thrill. But you also want to make sure you’re attracting the right kinds of website visitors, and not just pulling in anyone on the web. Increasing website traffic is not a goal in itself – you need to figure out who you’re trying to attract and what you want them to do.
For example, if you’re creating lots of fun, informative blog posts and your traffic increases, you might think your job is done. But what are those readers doing once they’re on your page? If they’re avidly consuming your content, but they’re not going on to make any purchases of your product, then you’re falling short of your sales goals, if that was your aim.
Figuring out what strategies work to increase website traffic and also create conversions to fulfill your business goals is a matter of closely monitoring your website analytics and data.
Which pages are driving the most traffic right now, and are those pages getting your closer to your goals?
If so, then you can work to create more of that kind of content. Is your bounce rate very high on certain blog posts or videos? Then you need to figure out why visitors are clicking on your page and then leaving – perhaps you’re targeting the wrong keywords or using a misleading headline.
Need Help with Increasing Your Website Traffic?
Increasing your website traffic can yield huge results for your business – if you do it the right way. If you just leap into creating content and sending emails without a strong digital marketing strategy, you might be missing out on maximizing your traffic gains. And you can waste a lot of money on a paid ads strategy that ends up attracting the wrong kinds of visitors.
The solution to the complexity of the website traffic world? It’s working with digital marketing experts who understand how to get you more website visitors the right way. That’s what we do at Content First Marketing – with our deep SEO expertise, excellent web writing, and commitment to getting you measurable results, you’ll get exactly what you need to grow your small business.
Schedule a free business review here to find out how we help businesses grow. You can use these insights for inspiration, and let us do the marketing for you.