Artificial Intelligence (AI) is changing the game when implementing an SEO content strategy, and there are several newly available tools designed to give marketing teams an edge.
With the rise of different AI-based tools, like an AI content generator or an AI writing generator, marketing professionals and small business owners have more options to create content that resonates.
However, deciding the best ways to proceed can be difficult with so many options.
A marketing partner and expert resource like ContentFirst Marketing can pave the way to investigate these new AI options and determine the optimal way to use AI and an arsenal of other tools to leave a great and noticeable impression.
In the meantime, marketers, small business owners, content creators, and anyone who wants to boost their online visibility can consider these methods and associated tools to make SEO and AI content creation a little easier to navigate.
The Importance of SEO in Content Marketing
Search Engine Optimization (SEO) is the backbone of any digital marketing strategy because it determines whether your business and your website will be visible or invisible online.
When an internet user makes a query in Google or another search engine, the search engine dives through billions of websites and landing pages. A solid SEO strategy determines the right matches to display in the search results.
How a search engine decides which results to display first (or at all) depends on SEO. By identifying the keywords and phrases that align with what internet users are searching for, (and providing relevant and readable content that grabs attention), a marketer can ensure that their company’s landing pages, websites, blogs, and other online materials appear at the top of the search result pages.
How is SEO Best Achieved?
The concept of SEO is simple, but the application of SEO to maximize visibility is much more complicated. When search engines like Google were first launched, content creators could simply stuff as many relevant keywords as possible into websites and landing pages. Content creators were adding keywords without much thought about the quality of the content.
However, the game has completely changed. Today, Google uses complex algorithms in its ranking system, which boils down to the fundamental principles of E-E-A-T – or experience, expertise, authoritativeness, and trustworthiness. Today’s SEO-optimized content has to be keyword rich to be sure. Additionally, it also must come from a trustworthy source, have a level of authority, and provide useful information throughout.
AI SEO Tools and How They Can Help Create Optimized Content
If you search for AI tools designed to assist with SEO, you’ll be flooded with millions and millions of results. But not all AI SEO tools are created equal or perform the same tasks. Furthermore, small business owners, content generators, and marketers may want to examine a range of tools to make SEO content generation easier.
Keyword Research with AI SEO Tools
Keyword research is the fundamental first step in any comprehensive SEO strategy. Therefore, AI SEO tools can assist with identifying the keywords and phrases that will allow your website to stand out in a crowd. By scouring through countless searches for companies or businesses like yours and using historical information to determine what other searches may be performed in the future. AI SEO tools designed specifically for keyword research can help build the framework for the SEO-based content you’ll need to create.
Content Creation with AI SEO Tools
One of the most frequently asked questions by content creators in the new era of AI is whether Google distinguishes between content generated by an AI-based SEO content generator and content generated by a human content generator. The short answer – for now – is no.
However, there are some requirements that writers and content creators need to keep in mind. While AI tools are available that are designed to create content (and may be designed to create SEO-friendly content to boot), heavy editing and review are always required after the original content draft is formed.
This is because while AI can quickly create content, it does so based on existing sources already on the internet, leading to duplicate information, repetitive information that already exists, and incorrect information based on the original source. This means that marketers and business owners have to be very careful when using AI tools to create large amounts of content for their websites and should stick with these AI tools as a guideline for content creation instead of a final draft or result.
On-page SEO optimization with AI Tools
AI-based SEO tools can also be useful for reviewing and analyzing the content that already exists on your website, blogs, and other online platforms. These tools effectively scan your website to gauge the readability and SEO rankings and can make suggestions on where and how there is room to improve. Working like an editor solely focused on optimizing SEO, these AI tools are particularly helpful if you are just launching an SEO strategy for your website and want to see how your content ranks.
AI SEO Tools and How ContentFirst Marketing Enhance Your Marketing Efforts
AI is still in its infancy, and it’s difficult to forecast what new global and internet-altering changes are on the horizon. While Google hasn’t taken a firm stance on AI-generated content just yet, this may change as AI content generators become more prevalent. Which potentially floods the internet with repetitive or even incorrect information.
The best way forward when it comes to utilizing and exploring the many benefits (and possible downfalls) of AI SEO Tools is to have a background expert who can lead the way.
At ContentFirst Marketing we are constantly monitoring the role of AI in SEO and online presence and visibility, and we’re here to answer any questions you have about AI. We understand how AI-based tools can play a powerful role in your marketing strategies.
Now is a great time to have a check-up on your website, marketing strategy, and existing and future SEO tools.
With ContentFirst Marketing at your side, you can take a leap forward into an AI-inundated future that will ensure your website – and your business – remain a success.