A Managing Editor, or Content Manager, creates content strategies and oversees their implementation processes. Their main duties include managing a team of writers and editors, monitoring the results of various content campaigns, and editing content pieces to ensure they follow tone and style guides.
Duties and Responsibilities
A Managing Editor supervises a team of Editors, Copywriters, and Blog Writers. Depending on the team, a Managing Editor may be responsible for things like assigning projects and ensuring the editing team meets its deadlines. Managing Editors also work with the leadership team and their clients to determine the style guide, brand voice and tone they want to follow and will edit content pieces to ensure they meet these standards. They also provide final revisions on content pieces to ensure they meet certain publishing guidelines.
A Managing Editor may share some of these duties with a Project Manager. Other responsibilities for a Managing Editor include:
Onboarding and training new Editors, Copywriters, and Blog Writers
Meeting with Project Managers, Creative Directors, Sales Leaders, Marketing Directors, and other personnel to keep all team members updated on work progress
Creating a project plan and content calendar with the Project Manager and Editors
Supervising the content creation process from writing through editing and publishing
Managing a team of subcontractors
Skills and Qualifications
A successful Managing Editor has technical and leadership skills. For example, since Managing Editors work with Content Creators, they should have some experience writing and editing (or producing whatever type of content will be a priority for your company). Such experience will enable them to set realistic guidelines and project expectations, and it will help them understand the priorities for Content Creators. Other important skills and qualifications for Managing Editors include:
- Leadership skills
- Time management skills
- Interpersonal skills
- Multitasking skills
- Project management skills
- Technical skills with a variety of tools
- The ability to collaborate with large teams.
- The ability to coordinate with remote employees.
Education and Training Requirements
Managing Editors who have a bachelor’s degree in a related field, such as English, Journalism or communications. Managing Editors do not need specific certifications, but some may obtain accreditations in areas like copy editing. Experience in leadership or project management is desired but not required.
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