New Partnership Between ContentFirst Marketing and Mentor Tech Group Offers Innovative Solution for Companies Marketing to Learning & Development & HR Decision-Makers
Dallas, TX and Minneapolis, MN – May 15, 2023 – ContentFirst Marketing and Mentor Tech Group are excited to announce a strategic partnership that offers cutting-edge marketing and sales solutions to businesses targeting Corporate Training / Learning and Development, and Human Resources decision-makers.
ContentFirst Marketing, a leader in Digital Marketing services, brings its expertise in helping B2B services businesses build authority and establish trust by developing successful marketing strategies and well-written, impactful content.
Mentor Tech Group, an industry leader in Market Intelligence since 1999, brings its unique expertise in building and maintaining a highly accurate database of Corporate Training and HR decision-makers. The partnership will offer a comprehensive suite of services to help businesses better target and market to Learning & Development and HR decision-makers within organizations.
“We are thrilled to be working with Mentor Tech Group to offer our clients even more value,” said ContentFirst Marketing’s CEO, John Arnott. “Their specialized expertise in providing accurate, targeted market intelligence of L&D and HR decision-makers complements our services and deep roots in marketing to this audience. We are confident our joint efforts will help these businesses achieve their goals of improved marketing results, sales development, and growth.”
“We are excited to partner with ContentFirst Marketing to bring our unique approach to list development to a wider audience in the L&D marketplace,” said Mentor Tech Group President, Pat Ryan. “Together, we can offer businesses that market to Training and HR buyers a truly comprehensive solution to increase their marketing ROI and sales performance.”
The partnership will begin offering services immediately.
Businesses interested in learning more about the services offered through this partnership can visit www.contentfirst.marketing/L&D-HR-Campaign-Solution/.
About ContentFirst Marketing
ContentFirst Marketing is a full-service digital marketing firm with two decades of experience helping small to medium-sized companies grow their businesses with great writing, consistent follow-up, and measurable results. The ContentFirst Marketing team approaches every client with business growth in mind. They measure success by:
- Creating websites clients are proud to share
- Developing repeat business for clients
- Observing growth in the client’s business
- Increasing brand recognition with the client’s prospects and customers
- Writing articles and blog posts that set the client apart as the authority in their specialty/industry
Getting this right requires a disciplined approach to research and development. To add value to the market and clients they serve, ContentFirst Marketing has authored and published two books to help companies find the most effective marketing strategies and methodologies to help move the needle: ContentFirst.Marketing and Measurable Results. Their methodology continues to evolve and grow – built on a solid foundation of knowing what works.
About Mentor Tech Group
Founded in 1999, Mentor Tech Group (MTG) is proud to offer the BEST Training and HR decision-maker market intelligence in the industry, with contact information for the actual Training and HR decision-makers at top U.S. companies.
The MTG team works closely with clients marketing and selling to Corporate Training and HR, operating as a dependable and high-quality extension of their direct sales force. MTG’s hand-built database of more than 40,000 Training and HR decision-maker contacts is built and regularly updated via personal phone calls. The MTG data includes each contact’s actual AREA of RESPONSIBILITY within their company, not just their title. This information is highly unique and valuable to the clients they serve, allowing them to segment the database by specific Job Codes, creating a more precisely targeted list for each client.
For companies marketing and selling to Training and HR, there is nothing comparable to the Mentor Tech Group database, providing clients with the best ROI for their “list” investment.
ContentFirst Marketing looks forward to this promising partnership with Mentor Tech Group and anticipates a mutually beneficial relationship that will drive innovation, growth, and success for both companies and their customers.