According to a study conducted by the market research firm Raticati, more than 100 billion emails are sent each day — a number that’s expected to grow to 132 billion by the end of 2017. Even with all of the advancements in smartphone technology, instant messaging, etc., email remains the most common form of communication used by business. But it’s also a powerful platform on which businesses can market their products and services. If you’re still skeptical of email marketing, check out some of the top benefits listed below.
While traditional forms of advertising — radio commercials, television commercials, billboards, etc. — often take days if not weeks to set up and run, email marketing is virtually instant. In just seconds after you click the “send” button, your email will be sent to each and every contact on your list. This means you can focus more time on building and expanding your business and less time on micromanaging advertising campaigns.
Assuming you have the proper analytics software in place, email marketing will generate tons of valuable data, such as open rate, click-through rate (CTR), conversion rate, and return on investment (ROI). Using this data, you can tweak and optimize your email campaigns for better performance. So even if you start off with poor results, the massive amount of analytical data will allow you to turn your campaigns into profitable, sustainable marketing platforms.
Generate Multiple Sales From The Same Customer
Email is unique in the sense that it allows businesses to market their products and services to the same customer multiple times. Once you have a potential customer’s email address, you can continue sending him or her promotional emails — assuming they don’t opt out. You may generate a single sale from the initial email, but the follow-up emails may generate additional sales.
Cheaper Than Traditional Media
According to Experian, one of the three major credit bureaus, email marketing is 20 times more cost effective than traditional media. This statistic alone should be reason enough for small businesses and entrepreneurs to use email marketing.
Eco-Friendly Alternative To ‘Snail Mail’
We can’t talk about the benefits of email marketing without mentioning its eco-friendly properties. Sending advertisements the old fashioned way via snail mail is downright expensive and wasteful. Each advertisement requires ink and paper, as well as the resources needed to manufacture and ship the ink and paper. Email, on the other hand, is completely digital, making it a smart choice for the environment.
Did we forget to mention any other benefits? Let us know in the comments section below!